On April 16, the official Weibo account of "The Movie Hot" posted a number of anti-counterfeiting pictures, including Jia Ling's "Hot" short sleeves, Jia Ling's slimming black coffee, and "Hot" short-sleeves. Salads and other products. The official Weibo post stated that director Jia Ling and the movie "Hot and Spicy" have never endorsed or authorized any fat-reducing or sugar-free drinks, food, medicines, cards, beauty and body care institutions, etc., and reminded netizens not to be deceived.
The official Weibo of Dawan Entertainment, a cultural and entertainment company established by Jia Ling, also retweeted this Weibo.
"Ms. Jia" and "Ms. Jia" coffee are very popular
After the broadcast of "Hot and Spicy", Jia Ling's body changes have attracted everyone's attention. Because in the interview, Jia Ling revealed that she eats salad and black coffee every day. For a time, "Jia Ling's same style" black coffee has become the secret code for carrying goods.
html On April 17, the reporter searched Taobao with "Jia Ling's same style" and found a lot of coffee products.A store called "Miss Jia Flagship Store" mainly sells "Miss Jia Black Coffee". On the product introduction page, the merchant put out the slogan "Same style as Sister Ling", and wrote "Hot and Hot" in the promotional picture, in which the four words "Hot and Hot" are the font of the movie poster. The product packaging uses two hand-drawn pictures, but the shape and movements are very similar to Jia Ling's style in "Hot and Spicy".
On live broadcast platforms, "Jia Ling's same style" is also very common. Various black coffee brands have popped up claiming to be "the same style as Jia Ling's". Some even directly marked: "Spokesperson: Jia Ling".
A merchant selling black coffee mixed and edited Jia Ling’s relevant interview videos with her own product videos in the video, and typed out “Jia Ling’s same model, direct from the manufacturer” and “Jia Ling herself lowered the price of the black coffee she drank.” Wait for ads. Is there any relationship between
and Jia Ling? The merchant claimed that they had cooperated before, but later changed their story
Is the above-mentioned Miss Jia’s coffee a hot and hot co-branded product? In response to the reporter's question, the merchant answered the question: "Our products are all genuine, so you can place orders with confidence." What does it have to do with Jia Ling? The merchant said: "It depends on what you need to choose." The anti-counterfeiting pictures released by the official Weibo of
"The Movie is Hot and Spicy" include a "light on and light on" liquid salad juice drink. The reporter found that the current Qingshang flagship store on Taobao no longer has a still of Jia Ling wearing a white vest and boxing gloves in the product promotion pictures, but other stores that sell a large number of this drink still use Jia Ling on the product promotion page Stills, and the slogan "Official Sponsor Partner of Qingshang × Movie "Hot and Spicy"".
Is this product a sponsoring partner of "Hot and Spicy"? Qingshang customer service said: "As for your question, the customer service is not very clear. You need to ask the leader." When the reporter asked, the customer service said: "I have cooperated with you before, but it is not clear whether there is sponsorship. "The reporter further asked if there was really cooperation, and the customer service said that they would ask the leadership. Three hours later, customer service said: "No cooperation."
Currently, Suning.com's official flagship store has removed the "Miss Jia Black Coffee" previously sold from the shelves. Customer service said that this coffee is not endorsed by Jia Ling.
"Jia Ling's same style" is suspected of infringement and false propaganda
Yi Xu, a partner of Hunan Jinzhou Law Firm, said that these "Jia Ling's same style" sold online involve the "Trademark Law" and "Consumer Rights Protection Law" and other legal issues. "Without authorization from Jia Ling or her company, using her name or image to sell products may constitute an infringement," Yi Xu said.
As early as April 3, Dawan Entertainment issued a statement stating that Dawan Entertainment has discovered that unscrupulous merchants have used artist Jia Ling’s likeness without permission, falsely claiming that the artist endorses or cooperates with their brand or products. To mislead the public into thinking that the brand or product has a cooperative relationship with the artist, the company solemnly declares that any endorsements and cooperation claims without official channels (the company's official Weibo or the artist's official Weibo) are false information, and a lawyer has been entrusted to follow the law. Protect your rights.
In the comment area of Dawan Entertainment, netizens who follow Jia Ling provided a considerable number of infringement clues. Most of the products are related to weight loss, including various low-fat meal replacement weight loss foods, weight loss equipment, health management companies, etc. etc., are all promoted with the image of Jia Ling in the movie "Hot Hot" stills. Most of the merchants claim to be the official partners of the movie "Hot Hot", jointly promote the brand, or claim that their products are "Jia Ling's Same". payment".
Regarding some merchants using the superficial terms "Miss Jia" and "Sister Ling's same model" and using similar shapes, movie poster fonts, etc., Yi Xu said: "Generally speaking, it constitutes infringement, unless Jia Ling obtains the Or the company’s authorization, and it can be ratified later.”
Reporters noticed that in addition to being labeled as “the same model as Jia Ling”, these products are also suspected of exaggerating their effects. For example, some products claim to “violently remove fat, guarantee a minimum of 30 pounds.” "Easily become a small waist" and so on.
Yi Xu pointed out that the promotional behavior of these products with exaggerated effects may violate the relevant provisions of the "Advertising Law" on false propaganda and deceiving consumers, especially the exaggerated claims such as "violent fat loss" and "guaranteed 30 pounds" The publicity may violate Articles 3 and 4 of the Advertising Law and Article 9 of the Anti-Unfair Competition Law. Article 3 of the Advertising Law stipulates that “advertisements shall be true and legal” and Article 4 stipulates that “advertisements shall not contain false or misleading content, and shall not deceive or mislead consumers. Advertisers shall ensure the authenticity of the advertising content.” "Responsible." Article 8 of the "Anti-Unfair Competition Law" stipulates, "Operators shall not make false or misleading commercial publicity or deception about the performance, functions, quality, sales status, user reviews, honors, etc. of their products. , misleading consumers”
Xiaoxiang Morning News reporter Li Shu
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