Tu Le talks at night, talking nonsense, ghost things, and new things related to games every day. Photo / Ronaldinho Recently, I downloaded "Dust White Forbidden Zone" because it has a certain connection with the topic I am doing, so I played it very much. I won’t comment on the c

is a night talker, talking nonsense, ghost stories, and new things related to games every day.

picture / Ronaldinho

Recently, I downloaded "Dust White Forbidden Zone" because it is related to the topic I am doing, so I played it very much.

will not comment on the content of the game for the time being. I want to talk about the game's operation methods and community atmosphere. Since December of last year, "Chenbai Forbidden Zone" has encountered several crises, but each time it has been able to turn the corner through clever operations and continue to exit the circle. Sometimes, the project team’s solutions even amaze players of other games.

For example, during a live broadcast of public relations, a player asked who wrote the letter from Kasia. A copywriter from "Dust White Forbidden Zone" quickly responded: "It was Kasia (the game character) who wrote it to everyone. Analyst (player identity). "

The live broadcast room was suddenly filled with joy.

This was just a chat-style Q&A, and it did not involve any sensitive content. It was okay if the project team did not answer, but the copywriter and planner gave a close to perfect score. The answer even exceeded the players’ expectations.

I shared this with a nearly 40-year-old industry veteran, and he was quite surprised. Practitioners of his era, when faced with this kind of problem, would definitely answer in this way. It was not even a matter of professionalism, it was just a subconscious behavior. But now there are fewer and fewer such answers, which is not a good sign.

may be operating too well. At present, the player community of "Chenbai Forbidden Zone" is peaceful, with almost no quarrels and rhythm. Enter the relevant forum, and there will be at least 4 out of every 5 posts by "cute" players expressing their fondness for the character, analyzing the aesthetic design elements of the character, or writing fan fiction, so that the friends can After cleaning up your gaming routine, come in and kill some time.

However, compared to other second-game players who are active on the pan-platform, players of "Chenbai Forbidden Zone" seem to prefer chatting in the world channel in the game. The operation also recorded the grand occasion when the World Channel was opened, and found a reason to distribute game resources to players. The

project team has also launched the "Chat Gate Combat" activity, allowing players to chat within a specific period of time. If the chat system is broken by players, players will receive generous rewards. It doesn’t matter if it doesn’t collapse, the project team will also issue other types of rewards. However, whether rewards are given or not is not that important. What is important is the innovative spirit of the project team - turning their own technical problems into activities, putting down the company's pretensions, and having fun with players. This is what players really like to see.

Among the "lively" copywriting

Channel 5 is the most famous among the world channels. Here, you can find all kinds of outrageous remarks. On the game's main page, compared to the character's charming standby action, the abrupt "I am xx's dog" in the lower left corner is even more shocking. In "5 Frequency", this is the most conservative statement. For "5 Frequency" players, there is no "idiot" that cannot be expressed, and there is no end to creativity.

Sometimes, I even feel that "5-channel" communication can bring me a deeper sense of game immersion than the plot and copywriting in the game. In the second game, the players' unique love for the game characters is intertwined, which can form a quite unique experience. This "community" experience is far from being felt by playing other games.

I talked about this feeling with a friend, and he was a little confused: "Can the live culture of Haidu Station Street in "ff14" be considered a 'community' experience?"

"ff14" Haidu Street Players wearing fancy clothes

I recalled the time when I played "ff14". I was about to say "yes", but I felt that something was wrong - this also involves some differences between mmorpg games and card-drawing games. In the final analysis, standing on the street is a social interaction between people. Players do it for the sake of social interaction, or it is a time-killing behavior accompanied by social interaction. In short, there is the word "social".

can draw cards for this kind of "madness" in the second game. Socializing is not the purpose, but living and expressing love for the character is the purpose, and this kind of living often requires thinking, that is, becoming a "cute person".In this behavior, players interact with each other, competing to see who loves the character more deeply, or licking the character together... that's all a matter later.

All in all, I quite enjoy this kind of peaceful, warm and slightly insane game community atmosphere. If it is too rigid or there are constant quarrels, it will be meaningless.