A butterfly flapping its wings in a South American rainforest may trigger a tornado in Texas, USA. This is the famous butterfly effect.
Deyunshe crosstalk commercial performance at Xuzhou Station, Chengde Station, Xi'an Station... the audience seats are not full, can it trigger Guo Degang's first live broadcast to bring goods? Is there a relationship between these two things? This article discusses it.
1. Guo Degang’s first live broadcast to bring goods
On April 16, 2024, Guo Degang started his live broadcast journey. It was less than a month after he started his first live broadcast and chatted with netizens. From live chat to live broadcast to bring goods, Guo Degang’s The road to internet celebrity is straightforward.
Because it is a live broadcast selling books, it is normal for the number of viewers to drop significantly compared to the first live chat. Also because it is a live broadcast, Qin Xiaoxian and Cao Yunjin, the big brothers on the list, did not show up during the first live broadcast, and almost no one on the reward list showed up. Is Yishui's Gangsi and Gangsi self-media blogger.
In the middle of the live broadcast, Jia Nailiang came over and swiped a few Huazi before leaving. By the way, he placed an advertisement for daily chemical products. Netizens who are familiar with the live broadcast industry know that under normal circumstances, when Jia Nailiang was on the live broadcast that day, Lao Guo You have to go and return the favor.
It was also because he was selling books. Most of what Lao Guo said in the audience was about the product, that is, the content of the book, so there was a lack of highlights, but there were also some areas where controversy arose.
One thing is that Guo Degang said that Yue Yunpeng is a super A-list star. This is obviously self-praising. Yue Yunpeng is just a variety show star. If he is considered a super A-list star, what about stars like Wu Jing, Zhang Yi, Shen Teng, and Lei Jiayin who can single-handedly carry the movie box office? Calculate? How about veteran stars like Jackie Chan and Andy Lau? Are they part of the super super super super super first line?
Another place is where Guo Degang talks about how he interacts with the Ma family and the Hou family, the two major cross talk families. Intentionally or unintentionally, he seems to have omitted the Chang family, one of the three major cross talk families. This is unreasonable and unreasonable.
The Chang family's contribution to the cross talk industry is obvious to all, and it is also one of the three major families recognized in the cross talk industry. It is unreasonable for Lao Guo not to recognize the Chang family. Chang Baoting once mentored Guo Degang. Chang Baofeng was Guo Degang's cross talk teacher, and Chang Guitian was Guo Degang's mentor. As a cross talk actor who often talks about respecting his teachers and rules, it would be inappropriate not to mention the Chang family. Reasonable.
2. Don’t compete with the audience for the platform?
One of the major reasons why Guo Degang's live broadcast and sales caused controversy on the Internet is that he gave himself a boomerang, because he had previously publicly stated that the actors of Deyun Club did not live broadcast because they could not compete with the audience for the platform.
When Guo Degang started the live broadcast, he changed his story again, saying that he was stopping the actors from Deyun Club from talking about cross talk live.
Guo Degang's defense was also used by many fans to clean up the ground, but Guo Degang's words contained serious logical errors.
If Deyun Club talks about cross talk live, the people who will be most affected are not the audience but other colleagues who talk about cross talk live broadcast. Therefore, Guo Degang stops Deyun Club actors from talking about cross talk live, which should be "not to compete with peers for the platform."
Ordinary viewers do not talk about cross talk during live broadcasts. They usually talk about information, gossip or output opinions. Some viewers live broadcast to bring goods.
If Guo Degang talks about cross talk live, his competitors will be Cao Yunjin and other colleagues who talk about cross talk live. But if Guo Degang chats and sells live, then his competitors will be ordinary viewers, which is "grabbing the platform with the audience".
Therefore, Guo Degang’s live broadcast chatting and selling goods are typical boomerangs, which broke his previous personality. In addition, he also offered rewards at the same time, and hit several boomerangs in a row. It is no wonder that many netizens ridiculed Lao Guo. It’s not just about money.”
Here comes the question, why does Guo Degang prefer to boomerang himself to influence his personality, but also start a live broadcast, give rewards and bring goods? You know, not all celebrities are willing to live broadcast and sell goods, because live broadcasting and selling goods are very hurtful. Many celebrities really can't get the drama or have become outdated before they choose live broadcast to bring goods. After all, they also have to eat.
What is the picture of Guo Degang’s live broadcast? Is he really short of money?
3. Deyunshe was dissatisfied with the business performance
In less than a month from Guo Degang’s live chat to the live broadcast of goods, Deyunshe has opened business performances in several places across the country, including Xuzhou Station, Chengde Station, and Xi’an It was revealed by netizens or viewers that the auditoriums at Shenyang Station and Shenyang Station were not full at all. Some commercial performances even had a high vacancy rate, such as Chengde Station.
In addition to audience exposure, the photos posted by Deyun Club actors themselves can also illustrate the problem. Take Liu Zhe of Deyun Club as an example. He will post a post at almost every commercial performance stop, including photos of actors and auditorium.
In the photos of the auditorium posted by Liu Zhe, we can clearly see a lot of empty seats. You know, as an actor, when he posts photos, he will definitely choose those photos where the auditorium looks full, and the angle he chooses is also It must be the angle that looks the most full.
Even through carefully selected photos, you can still see a lot of empty seats. It is conceivable that if you take pictures normally, the photos will show more empty seats.
What’s interesting is that Liu Zhe only posted a photo of the actors at Chengde Station and not a single photo of the audience. This also verified the authenticity of the photos taken by netizens that there were too many empty seats at Chengde Station.
Another point is that during commercial performances, Deyun Club actors usually like to take photos with the audience with their backs to the auditorium. In recent commercial performances, they have taken photos with the audience facing the auditorium and the background wall. Why?
4. Is it related?
After Deyunshe’s business performances were exposed to dissatisfaction in the audience at several consecutive stops, some Deyun self-media also conducted various “refutations”, but their arguments were not credible.
For example, a Deyun Club actor argued in the live broadcast room that because the commercial performance site needed to install a stage, it had to occupy a lot of auditoriums, resulting in some auditoriums being unable to seat people, and this was why they were dissatisfied.
This kind of words can only fool primary school students. Anyone who has watched cross talk performances knows that cross talk is probably the easiest industry to set up. A background wall, a scene table, and two to three microphones are basically enough. Get it, how could it still take up so many auditoriums?
and other Deyun-based self-media outlets tried their best to use various rhetoric to defend themselves, such as "Selling 90% of the tickets is a lot", "Empty seats on both sides of the venue cannot be counted as empty seats", "Opening at 7:30 But the audience doesn’t come until eight o’clock” and so on.
Netizens who are familiar with the cross talk industry may feel a little ridiculous and a little sad when they hear these excuses, because in the past two years, these Deyun self-media, including Deyunshe itself, used the words "second gray" and "absolutely gray" when promoting commercial performances. No free tickets” and “Full pits and full valleys”.
By 2023, almost no one will mention "gray in seconds" and "never give away tickets". By 2024, no one will even dare to say "full of pits and valleys", but will start to carry out various activities for the dissatisfaction of the audience. kind of justification.
In fact, anyone with a discerning eye can see that it is normal for Deyun Social Performance to decline in 2024. First, it is inevitable that the market will fall after the climax of retaliatory consumption in the national performance market in 2023. Second, Tingyunxuan will suddenly emerge as a new force in 2023. Seizing a lot of market share for cross talk commercial performances, Cao Yunjin also took the lead in occupying the leading field of cross talk live broadcasts.
If we look at these things together, we can probably understand why Guo Degang would rather hold up his own boomerang in 2024 to start a live broadcast, reward and bring goods. On the one hand,
can make money by running live broadcasts, offering rewards and selling goods, and hedging against the risk of a decline in the commercial performance market. If the commercial performance market continues to decline, it is estimated that Deyun Club will inevitably expand into the online market in the future.
On the other hand, Deyunshe is also responding to Tingyunxuan's challenge. The crosstalk business uses a ticket price of 200300400 to respond to Tingyunxuan's 100200300 ticket price. For the online live broadcast, Guo Degang personally competed with Cao Yunjin for the platform and traffic.
From this perspective, it makes sense for Guo Degang and Deyunshe to be where they are today. In the face of business competition, they have to increase revenue and reduce expenditures, and to prepare for rainy days and increase track hedging risks. There is nothing wrong with the business logic.
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