On the evening of April 16, Liu Qiangdong, the founder of JD.com Group, held a special live broadcast debut through his AI digital image "Purchasing and Marketing Dongge AI Digital Man". In this live broadcast, Liu Qiangdong’s AI digital human appeared simultaneously in the two main live broadcast rooms of JD Home Appliances and JD Supermarket, attracting the attention of a large number of viewers.
's live broadcast started at 6:18 pm, and it quickly attracted the attention of millions of netizens as soon as it started. Within the first two minutes of the live broadcast, there was a significant increase in the number of viewers. Among them, the number of viewers in JD.com’s home appliances live broadcast room increased from 2.992 million to 3.396 million, while the number of viewers in JD.com’s supermarket live broadcast room also increased from 2.243 million to 3.007 million. . As the live broadcast continued, the number of viewers in both live broadcast rooms exceeded the 5 million mark after 20 minutes.
At 7 o'clock that night, Liu Qiangdong's AI digital person ended this wonderful live broadcast. At this time, the number of views in the two live broadcast rooms had exceeded 10 million. Specifically, the cumulative views of JD.com’s home appliances live broadcast room reached 12.75 million, while the JD Supermarket live broadcast room received 11.28 million views.
Live broadcast by digital people is replicable and low-cost, and can fill the idle time after live broadcasts; some people believe that digital people still have shortcomings compared with real anchors.
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