The mainland market will welcome 18 new films this week.
Hayao Miyazaki's " What kind of life do you want to live " has shown absolute dominance in the mainland market since the Qingming Festival. Domestic films have been beaten into obsolescence. Currently, "What kind of life do you want to live?" The mainland box office has exceeded 667 million, and the final box office is predicted to be as high as 800 million. This result will exceed the combined total of the Japanese and North American markets.
thought that this week's 18 new films could stop Hayao Miyazaki's momentum, but unfortunately judging from the pre-sales, they were basically box office cannon fodder.
Hong Kong film has the best reputation of the year, and the pre-sale box office in the mainland is only 25,000.
Although there are many new films, the only ones that have really attracted attention are " Diary of a Young Man " and " Beyond the Mountains ".
2023 can be regarded as a year of dark horses for Hong Kong movies. There are ", a poisonous tongue ", the first Chinese film in Hong Kong film history with a box office of over 100 million, and there are also "Diary of a Youth" and " Under the Day " with high reputation and high box office. Realistic-themed movies, due to the subject matter, movie fans do not expect "Diary of a Youth" and "Under the Sun" to be released on the big screen in mainland China.
Unexpectedly, "Diary of a Youth" and "Under the Day" were released more than half a year later.
Unfortunately, "Under the Sun" currently has a box office total of only 6.38 million in the 4 days it was released in the mainland, and its performance is mediocre.
's upcoming "Diary of a Young Man" may make the same mistake again.
"Diary of a Youth" has a score of 8.6 on Douban, making it the best Hong Kong film in 2023. Through the story of a ten-year-old child who commits suicide by falling from a building, the film shows many real-life problems in Hong Kong society and explores in a deeper level the education issues of children in traditional families. .
There is actually not a large audience for critical films, especially mainland audiences. Most of them like comedies such as " Hot and Spicy". Even if there are realist masterpieces such as " I am not the god of medicine ", But the prerequisite for a successful box office success is a star cast. "Diary of a Young Man" naturally does not have such gimmicks. As of April 15, the film's first-day pre-sale box office was only 25,000.
predicts that its final box office will be lower than that of "Under the Sun".
has more than 66 million fans. The three major Internet celebrities teamed up to make a new movie and the audience didn't buy it. The box office sold 26,000!
Another blockbuster this week is the theme theme "Beyond the Mountains".
If Hollywood blockbusters in recent years like to stack buffs, this "Beyond the Mountain" also has this meaning. The movie
tells the story of a poor family living in the Taihang Mountains. Their children were admitted to college, but their father was a disabled person and their mother suffered from depression. So the children prepared to work to earn money, but they encountered bullying from social security guards, etc. , of course everything turned out fine in the end with the care of the society.
"Beyond the Mountains" basically collects all the suffering elements of the theme theme, and then solves them in a sensational way.
This kind of movie is more like a traditional theme, which is completely different from the theme with heavy commercialization traces such as "Changjin Lake". The box office is not expected to be too high, but the film crew knows gimmicks very well, and invited Gao Yalin to come Hi, Jiang Kaiping has many stars. Unfortunately, although these stars are familiar to the audience, their box office appeal is average.
So the filmmakers thought of hiring Internet celebrities.
"Beyond the Mountains" can be regarded as a peak in movies starring Internet celebrities in recent years.
The movie invited three major short video internet celebrities: Sima Nan, Zhang Baiqiao and Chairman Li. On a certain music platform alone, Sima Nan has over 35 million fans, Zhang Baiqiao has nearly 24 million fans, and Chairman Li has over 7 million fans. The total number of fans of the three major Internet celebrities exceeds 66 million.
It stands to reason that even if one-tenth of the fans buy tickets, the box office of "Beyond the Mountains" can easily exceed 100 million.
But the reality is cruel.
Due to the poor pre-sale box office, "Beyond the Mountains" was withdrawn many times, and finally chose to premiere on April 20. As of April 15, the first-day pre-sale box office of the film was only 26,000, and the proportion of pre-sale films on the first day was only 4.3 %, to put it bluntly, the theaters did not believe that "Beyond the Mountains" could be a hit, so they gave it such a low number of screenings.
Internet celebrities are very popular and have many fans. Why don’t the audience buy it?
The reason is actually very simple. Internet fans do not represent box office appeal. This has been proven by countless cases. Even a superstar like Andy Lau had a disastrous failure in " Mr. Red Carpet " during the Spring Festival. The audience of short video Internet celebrities Most of them are just watching the show, and very few are willing to spend money to go to the cinema to support it. In addition, the quality of "Beyond the Mountains" itself is not outstanding. It is understandable that
’s box office performance was poor.
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