Jimu News Reporter Gao Wei
Correspondent Zhou Yu
The market performance of the Spring Festival and Qingming Festival just passed was booming, and the data was eye-catching. In the upcoming May Day period, 11 new films have been scheduled for release, and the popularity has not diminished.
When "spring has arrived" for Chinese movies, how will filmmakers view and plan the next investment path? On April 12, the first "Binyanglou Dialogue·China Film Investment Spring" was held in Jingzhou, Hubei Province. Film industry elites and academic experts had in-depth exchanges on-site, analyzed the current economic development status of the film industry, and explored the key nodes connecting the film industry and investment. Hot discussions on investment hot spots and trends in the film extension industry will inject new thinking and vitality into the steady growth of Chinese film investment and the continued prosperity of the market.
Tell the story of spreading Chinese stories
The first round of topics of "Binyanglou Dialogue·Spring of Chinese Film Investment". Based on the situation of the National Film Fair, the participating guests explained where the "spring-like vitality" of the film industry comes from through solid promotion of new film projects. Come.
Binyang Tower Dialogue
Zhao Haicheng, Secretary of the Party Committee and Chairman of Huaxia Film, said that Huaxia Film has promoted 16 participating production and distribution projects this time, including domestic films and imported films. The genres are diverse and cover a wide range of audiences. It is hoped that it will be enriched by then Market supply to meet the spiritual and cultural needs of the audience.
During the dialogue, Yu Dong, chairman of Bona Pictures, highlighted the sequel of " Operation Red Sea " which is currently being intensely filmed, and Jackie Chan's new work "Legend". "Bona Pictures currently has multiple projects in progress." Yu Dong revealed: "The sequel of "Operation Red Sea" is officially named "Operation Dragon". The filming in the mainland has been completed and will soon be transferred to Hong Kong to continue filming."
It is reported that, The Cannes International Film Festival has officially announced that a number of Chinese films have been shortlisted for screening in various sections. Huayi Brothers CEO Wang Zhonglei lamented that spring has brought a new atmosphere: "The nomination of these films indicates that while we are recovering the market, we are also returning to the spring in the field of overseas film festivals."
Huayi Brothers participated in the production "Dogs" was shortlisted for Cannes Un Certain Regard. Wang Zhonglei said that taking this work and the upcoming "Laifu Hotel" in the Dragon Boat Festival as examples, these new works are not large-scale production investments, but "small-scale investments". "Beautiful" styles and different genres will also make the Chinese film market more prosperous.
Light Chaser Animation will continue to develop the company's high-quality IP "White Snake" this year after bringing " Chang'an Thirty Thousand Miles " in the summer of 2023. The latest " White Snake: Floating Life " has been officially announced to be released on Chinese Valentine's Day. Yu Zhou, president of Light Chasing Animation, said that this is also the first time that Light Chasing Animation has tried a comedy love theme. It will also plan to launch "Liao Zhai" and "Three Kingdoms" in the future. " and other new traditional cultural IP works.
The entire film industry chain has developed, and investment, production, distribution and promotion are closely related. Li Wei, chairman of 1905 Movie Network, said that as a national film media platform, 1905 Movie Network has always been committed to assisting the development of China's film industry. "In 2024, we will continue to improve the publicity and review system with the movie channel index as the core, and at the same time do a good job in China Construction of an overseas film communication platform. "
"The key to attracting investment and making good use of it is high-quality content. Thoughtful, quality, and resonant masterpieces go both ways," said Party Secretary and Director of the Film Channel Program Center. Director Cao Yin said that the movie channel will continue to actively build a good platform for communication and exchange for the industry, and sincerely cooperate with all film companies and creators to jointly tell Chinese stories and help Chinese movies flourish.
Young directors meet the challenge
Four directors who will be active in 2023-2024, Ding Sheng, Dong Runnian, Dai Mo, Cui Rui, and producer Liang Jing, at the "Binyang Tower Dialogue·China Film Investment Spring" In the second round of discussions, from the perspective of creation, they each brought their own thoughts on how to achieve a two-way relationship between creation and investment.
Binyang Tower Dialogue
"For the annual meeting scene of "The Annual Meeting Cannot Stop", we originally prepared more dazzling effects and designs, but due to cycle and financial pressure, we finally streamlined it."Dong Runnian admitted that he had made huge "compromises" on the creative level due to investment reasons during his creation, but he also said that although cost is important to a work and large-scale production is also important to boost the market, he also He is not willing to use investment as an excuse. “Young directors sometimes encounter many limitations, but they try their best to come up with clever ways to solve problems and sometimes bring novel experiences to the audience. "
As the one who controls the budget, Liang Jing admitted that some of her ideas are different from those of the director: "I personally feel that a good story cannot be made with money, but requires the ability to create better performance in a limited space. "She suggested that directors and producers should clarify the creative direction when establishing a project and establish a sense of responsibility for controlling the budget.
Cui Rui brought the hit " The Disappearance of Her " in the summer last year, but he still remembers When he was struggling with budget details in the early stages of his creation, Cui Rui bluntly stated that he was not afraid of the challenges of larger projects. At the same time, he also emphasized that this desire for sufficient budget does not require "the more money, the better". I hope that the creation can have a matching budget, so that the creators do not have to be distracted by details and devote themselves 100% to the creation.
Both Ding Sheng and Dai Mo mentioned the control of cycle costs during filming. Ding Sheng is about to bring a new film " There is nothing that a hot pot meal cannot solve ". He hopes that his new work can share the beautiful spring with Chinese movies.
ai restores the 27-year-old Jackie Chan.
The third round of the day's event focused on empowering new productivity. With the high-quality development of films, experts and scholars from the fields of film, economy and other fields also brought their own "ingenious tips" based on actual conditions
Movie channel host Lan Yu presided over the dialogue event (photo by correspondent Yang Nan)
Executive of Huaqiang Fantawild Group. President Shang Linlin specifically talked about Fantawild's theme park in Jingzhou. Combining local history and culture, this Fantawild theme park launched a tailor-made "Qu Yuan" IP project, using special movies, AI and other technologies to bring tourists here. A comprehensive understanding of Qu Yuan in history, the story of Qu Yuan and Jingzhou, etc. made this theme park a local internet celebrity check-in point, realizing the integration of film and cultural tourism.
In addition, the guests of the day were also there. The importance of new productivity for the high-quality development of the film industry was mentioned in each round of discussions. Yu Zhou, president of Chasing Light Animation, said that during this visit to Jingzhou, he and his team learned more about the relationship between Jingzhou and the Three Kingdoms series. ip creation, he will return here to investigate.
"Although this technology is soaring in popularity around the world, investment in the big screen field is still in its infancy. Yu Dong, chairman of Bona Pictures, talked about the application of AI in the production process of "Legend". The use of AI to restore the 27-year-old Jackie Chan in "Legend" will be a new breakthrough for Chinese films. He also looks forward to Chinese films being able to AI technology has achieved global leadership.
"Jingzhou is also a hot spot for the development of China's film industry. Silent movies began to be played in Jingzhou in 1917, and the first cinema was born in 1919. Wu Jin, Secretary of the Jingzhou Municipal Party Committee, said during the dialogue that Jingzhou is one of the first 24 national historical and cultural cities in the country. It enjoys the honor of being the ancient capital of Chu and a famous city of the Three Kingdoms. It is the birthplace of Chu culture, a cultural gathering place of the Three Kingdoms, and a rich place of red culture. , the Yangtze River Culture Exhibition Site, its long history and splendid culture have left precious cultural heritage for the people of Jingzhou, and also provided rich cultural resources for literary and artistic creation. "I hope that all guests will bring forward the cutting-edge literary and artistic creation concepts, the latest literary and artistic creation Technology and valuable literary and artistic creation experience remain in Jingzhou to help us speed up the creation of a Jingchu cultural protection and inheritance demonstration zone and jointly write the story of the spring of Chinese film investment. "
(Source: Jimu News)
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