Internet celebrity "Thurman Cat Cup" admitted his mistake. From the whole network knowing "Qin Lang who lost his homework" to the whole network knowing "the Internet celebrity making news", how big the traffic of was at that time, how big the traffic is now. After , people will raise questions about what she said, and it will also be used as "negative teaching material" from time to time. This is the price she should pay. In order to be on trending searches, they did not hesitate to fabricate farces, and did not promptly clarify the "fake news" that was cited as "fake news", but continued to "perform". In the Internet public opinion space, this incident has greatly disrupted the ecology of public opinion and should be severely cracked down on.
Why was such a “fake news that hit the screen” born? The
blogger is very good at generating traffic - she has tens of millions of fans, holds the "traffic password", carefully planned a farce, and steadily exerted her "traffic-generating ability"; the
algorithm does not discriminate and encourages Carnival - Faced with the "old meme" that becomes popular on the Internet again and again, the content is cliché, the open rate is high, and there is a lot of interaction. The platform pushes streams and sends hot searches are routine operations;
media cannot control it and ends rashly - some mainstream The media produced headlines without any screening and then re-created and added topics to make the incident look "real and credible", further expanding the spread.
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This is not the first time a similar incident has occurred, and it is not the first time that problems have arisen. Internet celebrities have finished reflecting, who else wants to reflect? The
platform should reflect on this: the commercial value of algorithm services is understandable , and assuming social responsibility is a basic requirement . "Pushing whatever is popular" and "posting whatever is popular on hot searches" are not conducive to creating a clear and safe public space. For hot-spot information, because it attracts a lot of attention and occupies much of the public's attention, it should be screened and verified with the creators to promptly detect any fraud to gain traffic. Platforms should act decisively and use various methods to restrict and punish content and accounts that undermine public opinion ecology and interfere with public viewing.
The media should reflect: Why did turn a fictional farce into news that hit the entire Internet? News is a report of recent facts, and obviously fabricated plots are not facts. Some journalists reported that the bloggers involved in this incident were accustomed to relying on funny and exaggerated body language and actions to attract attention. Editors could find out from many angles such as the account's previous push and the exaggerated dressing up of Internet celebrities that "it is not news but "Script" clues to further verify and judge. However, many media outlets did not stick to their bottom line, and "other sources published it and the traffic was good" became the standard for referrals. When doing news, you must keep the bottom line of reporting authenticity , carefully check the facts, and ask questions several times. Otherwise, in the process of pursuing traffic, it is easy to fall into the trap of "fake news" and publish low-quality articles, damaging one's own credibility.
The last thing we should reflect on is ourselves. Facing the online public opinion field, what kind of public space do we need?
Public opinion field public space integrates various information such as work, life, entertainment, leisure and so on. It should make people "comfortable" and meet people's spiritual needs. With the development of mobile Internet, many platforms have emerged. They innovate communication forms and channels and greatly improve people's "comfort level" in the public information space. But among them, we cannot blindly cater to people’s vulgar tastes.
Some bloggers gain traffic by spreading rumors, fabricating "farces", making misinformation, taking quotes out of context, making false claims, and passing on harmful information. These "new yellow news" are of low style and difficult to distinguish between true and false. They deceive public sentiments, damage public opinion ecology, and even corrupt social atmosphere. We must be vigilant.
In fact, there is no shortage of good and stylish works in public spaces. They show the beauty of culture, share precious pictures, record a moment of emotion, are full of philosophy, contain knowledge, and purify the soul.
A healthy public space should cultivate public sentiment and satisfy aesthetic needs through the delivery and production of good and valuable works, direct traffic to hard-working high-quality content creators, and create a good atmosphere for the construction of a strong country and national rejuvenation. Gather your mental strength.
Source: China Journalists Association, author Zhong Jiping
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