Article | Roasted Entertainment
The popularity of the "Sister Lang" series not only gave 30+ female artists a chance to make a comeback, but also completely revitalized the operation of Mango's entire platform.
4 The accumulation of programs in the 04 seasons has made the golden brand "Lang Jie" more influential and disseminating, so the fifth season of the program has its own halo and popularity. Although the guest lineup is disappointing, the audience's enthusiasm for "Lang Jie 5" No less.
From the exposure of the 36-member roster, to the recording of content related to the first stage, to the repo of every performance stage, every move of the sisters has touched the hearts of fans, and social media has also dominated the screen for a long time.
"Lang Jie 5" completed the recording of two performance stages early. Two sisters chose to withdraw from the competition, and six sisters were eliminated. The audience's expectations were also raised. What everyone is concerned about is when "Sister Lang 5" will be aired online.
Entering April, news about the release of "Lang Jie 5" continues to appear, and some big Vs have also warmed up. broke the news that "Lang Jie 5" will be officially announced on April 12th and the pilot film will be released online. The first episode will be broadcast on April 19.
Although the guest lineup has been spoiled in advance, many fans of the show are still waiting for the official announcement of the show team. Everyone has even started a countdown mode, looking forward to the sisters' promotional photos and performance in the pilot film.
Unfortunately, everyone was hoping for the stars and the moon, but in the end there was no official news. The social media accounts of "Lang Jie 5" were still silent, leaving fans with feathers.
Faced with such a situation, fans are naturally dissatisfied with the "Lang Jie 5" behavior of "losing fans", and everyone also pointed the finger at Ren Yang, the director of this season's program. In the eyes of netizens, the quality of the program has declined significantly since Ren Yang took over "Sister Lang". Now, in terms of publicity and distribution, it continues to consume the audience's enthusiasm, which is completely self-destructive.
Many fans have not given up yet and are looking forward to official official news later. The celebrity who previously revealed that the show will have a pilot film on April 12 could not sit still and posted a message telling netizens not to wait for the pilot film.
The audience who waited and waited still had to bear all this. Their full expectations were finally disappointed. They were let go again and again, and their enthusiasm was ultimately wrong.
An S+ level variety show made such a low-level mistake in publicity. What happened in it that caused the program team to delay the official announcement?
Regarding the delay in the official announcement of "Lang Jie 5", netizens have different opinions. The main opinions focus on the following three aspects.
First, the issue of schedule.
Some netizens pointed out that Mango’s largest investment project this year is "Singer 2024". This program will basically be broadcast live on Friday night during prime time. If "Lang Jie 5" is scheduled to be broadcast every Friday at 12 noon, then Mango's two ace variety shows are destined to fight, and no one wants to see a situation where they are diverted from each other.
From the perspective of project priority, "Lang Jie 5" is definitely not as good as "Singer 2024", so this scheduling issue is probably the main reason why "Lang Jie 5" has not been officially announced.
Many people also broke the news that "Lang Jie 5" is likely to be moved to Saturday to make room for "Singer 2024". If this is really the case, it is not good news for "Lang Jie 5". After all, everyone is used to watching the show on time on Friday.
Second, hunger marketing.
Mango has always been very good at understanding the audience's psychology. Seeing that the topic of this season's program is highly discussed, it simply launched a wave of hunger marketing. The purpose is to whet the audience's appetite. When the time comes, it will drop directly and may receive a lot of attention. Same effect.
However, this kind of operation is also a double-edged sword. The enthusiasm of fans will be greatly weakened. What is needed for the launch of the program is a momentum and a rush. If the program team really engages in hunger marketing, it may ultimately affect the reputation of the program.
Third, unexpected problems.
If "Lang Jie 5" is really the first episode to be broadcast on April 19, then the official lineup announcement and theme song content will be launched on April 12. Not only did the media people release the news in advance, but the brands that the program cooperated with also carried out pre-heating promotions.
What’s more interesting is that some of the sister’s related hot searches have been arranged in advance, and social media has sent them out early. It is not difficult to see from this that there are actually problems with the connection between some sisters and the program team.
Obviously the hot search and related promotions have been laid out, and there is no reason for Mango to disappear temporarily. Then it is very likely that there will be an unexpected situation, either a file change, or there is a problem with the content and artists.
It is worth noting that on April 12, Thai sister mai posted on social media that she was in poor health and spirit and really needed to rest. This sister bluntly said that she already has a congenital disease and it is getting worse, but she will fight for everyone and herself.
This piece of news can’t help but make people think a lot. Could it be that this foreign sister also wants to retire from the competition? If he really withdraws temporarily, the program team may be caught off guard.
It can only be said that this season's program is really in constant trouble. The official announcement of the "Sister Lang" series every year has not been as strenuous as this year. What kind of medicine is sold in the mango gourd is anyone's guess. The editor of
still hopes that the show can be officially announced as soon as possible so that fans can feel reassured and not let down the hard work of a group of sisters.
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