Four symphony performances were launched simultaneously around the world. More than 6,000 performance tickets were sold out within 5 minutes on the afternoon of April 8. According to data from major ticketing platforms, more than 40% of ticket-buying audiences come from overseas and 21 brother provinces (autonomous regions and municipalities) across the country. This is the only stop in China, the unparalleled charm of the "Berlin Philharmonic in Shanghai".
In order to further expand the festival and create a 365-day arts festival throughout the year, the China Shanghai International Arts Festival continues to improve its global performance resource allocation capabilities and launches a specially planned "Berlin Philharmonic in Shanghai" project in 2024 - starting from June 24 , the "classical orchestra" Berlin Philharmonic Orchestra will, under the leadership of chief conductor and artistic director Kirill Petrenko, launch a nearly 10-day residency in Shanghai: in addition to 4 symphonies and several chamber music performances, there will also be Bring a series of art education activities. This is also an innovative measure for the art festival to boost cultural tourism consumption, create a cultural brand with global influence, and comprehensively enhance Shanghai’s influence and competitiveness in the global urban system.
From performance to residency, the festival's global performing arts resource allocation capabilities have been upgraded
In the classical music world, the Berlin Philharmonic Orchestra has always been the "top spot" in the world. As a "frequent visitor" to the China Shanghai International Arts Festival, the orchestra has come to Shanghai in 2005, 2011, and 2017. Each time, it triggered an all-night rush for tickets among Shanghai music fans. From the previous tour to the current residency, and Shanghai is the only stop in China, is this not a two-way journey between the Berlin Philharmonic and the Shanghai Arts Festival?
Behind the one-word update from performance to residency is the China Shanghai International Arts Festival's active exploration to continuously improve its global performance resource allocation capabilities, innovate cooperation models with famous groups, stimulate cultural tourism consumption, and create a cultural brand with world influence. . Li Ming, president of the China Shanghai International Arts Festival Center, told reporters that professional theaters, high-quality music fans, a vast and potential market, and a professional arts festival operation team are all reasons that attract the Berlin Philharmonic to perform in Shanghai. In order to facilitate the residency, the festival has been actively planning since 2019. However, the success of all famous groups does not happen overnight. After a long period of negotiation, the itinerary for this year's residency in Shanghai was finally finalized. The Berlin Philharmonic Orchestra's performance in Shanghai is a major cultural event and is also very iconic in Asia. In order to ensure the perfect presentation of the performance, the festival provides professional and thoughtful support work, and coordinates charter flights through multi-party communication to overcome the current lack of Shanghai The problem of direct flights between Berlin and Berlin allows the Berlin Philharmonic to reach Shanghai directly. "As we all know, the tour schedule of world-class famous groups is always very tight. During the Berlin Philharmonic's visit to Shanghai, in addition to four symphonies, the star chamber music group also included a concert of its twelve cellos. A number of art education activities are unprecedented," Li Ming said.
From the past two days of performances to the nearly ten-day residency, this time it not only refreshed the Berlin Philharmonic’s “length of performances” in Shanghai, but also refreshed the Berlin Philharmonic’s “footprint range” and “coverage of people” in Shanghai. . From four nearly 400-minute symphony concerts at the Shanghai Grand Theater, to chamber music performances in various districts, to in-depth art education activities on campus, the Berlin Philharmonic’s footprints are all over the city, “allowing not only the ‘understanding’ Music fans, as well as more art lovers, children and teenagers can feel the charm of classical music, allowing the sound of the Berlin Philharmonic to better enter thousands of households in Shanghai."
"Shanghai Exclusive" helps cultural tourism consumption to attract traffic to the city
The Berlin Philharmonic Orchestra is a "frequent guest" of the art festival. It has visited Shanghai several times in 2005, 2011 and 2017, each time triggering Shanghai music fans to rush for tickets. upsurge. This year, after repeated communication with the Berlin Philharmonic Orchestra, Shanghai Grand Theater performances have achieved simultaneous ticketing at home and abroad on the official website of the Berlin Philharmonic Orchestra - "Shanghai market, global synchronization". Through this function, we can connect with music fans around the world. Links will increase the visibility of Shanghai’s cultural brand and enhance Shanghai’s influence and competitiveness in the global city system; at the same time, it will also use the high-quality resources of famous groups to attract traffic to the city and help Shanghai become the “first stop” for China’s inbound tourism.
In order to make the Shanghai Cultural "Terminal" the "home venue" of world-famous groups, the festival not only predicts the attention of music fans in advance, but also provides technical support on the ticketing support platform to ensure the smooth progress of global simultaneous ticketing; The high-energy, high-traffic and high-quality performances have landed in Shanghai, attracting music fans from the Yangtze River Delta region and even the world to come with their suitcases to experience the "Shanghai-only" artistic enjoyment. Yang Jialu, Deputy Secretary and Vice President of the Party Branch of the Art Festival Center, told reporters that in order to promote cultural tourism consumption while having fun and meeting friends, the Art Festival has closely communicated with the cultural and tourism departments of several districts, fully mobilized the enthusiasm of schools to carry out linkage activities, and comprehensively Stimulate the potential of "big consumption" and give full play to the important role of the cultural and tourism industry as an entrance to traffic-based cities and a service-based economic engine. After the news of the
performance came out, the festival received a large number of calls and online inquiries from audiences from other provinces, cities and even overseas. Inquiries about details ranging from the ticket purchase platform to payment methods to exchange rate settlement and other details, "after making sufficient plans, they were still welcomed by the music festival." "I was moved by the enthusiasm of fans." Yang Jialu said that as soon as the "priority purchase" went on sale on April 7, all the performance tickets were sold out within 5 minutes after the official opening on the 8th. More than 40% of the ticket-buying audiences came from overseas and 21 brothers from across the country. Province (region, city). "The top performances reflect the strong carrying capacity and absorption of Shanghai city, and will further help Shanghai become the first stop for China's inbound tourism."
"Luxurious configuration" will "translate" the Berlin Forest Concert to the Huangpu River
As China Shanghai International As a special project of the festival, the Berlin Philharmonic dedicated its first residency in China to Shanghai, and launched "deep customization" in many aspects: in the performance lineup, it assembled the "dark horse" conductor Kirill Petlian Science, the popular pianist Yuja Wang and the "luxury configuration" of the world's top symphony orchestra; in terms of music selection, the repertoire of the four symphony concerts is also carefully designed, which will bring the ultimate classical music experience to music fans -
from From Beethoven to Wagner, Brahms, Strauss, Ravel to Mussorgsky and Prokofiev, the "Berlin Philharmonic in Shanghai" repertoire covers classicism, romance ism repertoire as well as Russian music. It is worth mentioning that in the first symphony performance, Kirill Petrenko "translated" the repertoire of the Berliner Woods Concert, a world-class open-air music festival, to Shanghai, allowing music fans to "directly access" the Berliner Woods at the Shanghai Grand Theater. The same audio-visual feast.
At the same time, this year marks the 160th anniversary of the birth of Richard Strauss. In order to pay tribute to this great composer, the concert on June 27 will perform his masterpiece "Heroic Life" at his peak. With its profound connotation and majestic momentum, this work has become a classic in the history of music. The concert on June 30 will also bring Johannes Brahms' last symphony, "Symphony No. 4 in E minor", which is the repertoire of the Berlin Philharmonic as a traditional German orchestra. With the performance, Shanghai music fans will enjoy the classic charm under the superb skills.
Shanghai is the cultural "pier" and the "home ground" of world-famous groups. This early summer, the Berlin Philharmonic and music fans around the world are looking forward to what kind of dazzling new movement will be played on the banks of the Huangpu River.
Author: Xing Xiaofang Jiang Fang
Text: Xing Xiaofang Jiang Fang Picture: Organizer Editor: Xuan Jing Editor: Xing Xiaofang
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