After the 2024 movie market had a good start with the New Year's Day stalls and hit a new high with the Spring Festival stalls, it finally ushered in another holiday slot - the Tomb Sweeping Day stalls. What is gratifying is that two days before the Qingming festival, the film market handed in another good answer. According to Beacon Professional Edition data, the Qingming Festival grossed a box office of 355 million on the first day, surpassing the single-day box office record of 320 million set in 2021 for the same period. The total number of moviegoers and screenings also completely refreshed the history of Qingming Festival movies. record. Yesterday, the movie market was still very hot, with a box office of 316 million yuan, and the cumulative box office of nearly 700 million yuan in two days far exceeded the historical level for the same period.
"Miyazaki Hayao" takes the lead
Among the new films released this holiday, the one that has attracted the most attention and popularity is Hayao Miyazaki's "What kind of life do you want to live ". This is not only the fresh and hot Oscar-winning animated feature film this year, but also the "life movie and farewell work" of Hayao Miyazaki, which is very popular among Chinese movie fans. The director has drawn his own life experience and insights into this movie. , confronting childhood regrets and encouraging the audience to live their lives bravely. The hand-painted scenes full of fantasy and imagination, the brave boy, the funny heron, the cute blah blah blah, this incredible adventure in the strange "world of the dead" has been flooding the social media these days.
However, "What Kind of Life Do You Want to Live" is an animated film with a certain viewing threshold. It can even be said that if you don't know enough about the 83-year-old Hayao Miyazaki's film world, life experience and even partners, It will be a bit "difficult" to watch. After the trend of loyal fans buying tickets, whether the movie box office can still go higher and further is another matter.
"Big Monster" has great stamina
If Hayao Miyazaki's follow-up is weak, then "Godzilla vs. Kong 2: Rise of an Empire" will soon regain its position as the single-day box office champion. This monster movie was released in the mainland for 8 days, with a total box office of more than 600 million. It is the best box office performance of a Hollywood movie in the mainland after last year's "Fast and Furious 10". The reasons are: First, since the release of the first movie "Godzilla " in 2014, the Monster Universe movie series has attracted a large number of fans with its grand scene design and visually stunning action scenes.
In 2014, "Godzilla" took a total box office of 481 million yuan in China, ranking eighth among imported movies that year; in 2017, "Kong: Skull Island" topped the list of imported movies with a box office of 1.158 billion yuan. Ranked sixth on the box office list; in 2019, "Godzilla: King of the Monsters" continued to rank seventh on this list with a box office of 937 million yuan. In 2021, "Godzilla vs. Kong" won the runner-up in the Qingming Festival box office that year with a box office of 1.232 billion yuan. "Godzilla vs. Kong: Rise of an Empire" is the first work in the Monster Universe series to be specially shot using imax. When it is shown in imax theaters, more than 45 minutes of exciting scenes are presented in imax special formats, providing audiences with up to 26 % of the screen content further enhances the immersive experience.
Who will be the "oriole behind"?
Currently among the new films released during the Qingming Festival, the second and third ones are " Plants and Trees in the World " and " The Yellow Bird Behind!" 》These two domestic films starring Jiang Qinqin , Wu Lei and Tao Hong , Feng Shaofeng , Huang Jue are very close to each other in terms of film placement ratio and box office, and even received mixed reviews. The reputation is equally good. However, after all the star and theme effects are exhausted, there is still some suspense as to whether these two films can finally cross the 100 million yuan box office threshold.
"Let's Shake the Sun Together", which was rescheduled from the Spring Festival to the Qingming Festival, took in more than 11 million yuan at the box office yesterday with only 3.8% of the film schedule, achieving a single-day box office decline. Perhaps it is expected to rely on good performance in the next few days. The film's reputation will gain more market arranging and audience support this spring. (Xinmin Evening News reporter Sun Jiayin)
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