Qingming festival officially kicked off!
Eight new films are in the same release, and the competition is as fierce as the Spring Festival release.
However, in terms of production and size, it still cannot be compared with the Spring Festival movies, but it is richer in genre. However, only three films have really received the most attention.
Among them, the most anticipated is undoubtedly Hayao Miyazaki's new film "What kind of life do you want to live ".
took the top spot at the box office on its first day of release. However, " Godzilla vs. Kong 2", which had been released for 6 days, lost the box office championship, but still ranked second. It is expected to continue to maintain its advantage during the Qingming period and reap good box office results. .
"What kind of life do you want to live" is regarded as Hayao Miyazaki's "life movie and farewell work". It is Hayao Miyazaki's childhood confession. For this movie, Hayao Miyazaki even prepared "in Preparation to Die in the making of this movie.”
The film tells the story of the young Mu Zhenren who formed a new family with his father and stepmother after his mother was killed in a sea of fire. Zhen Zhen, who is deeply saddened, is gloomy and withdrawn, and has difficulty integrating into his new environment. In an accident, he followed a talking heron into an abandoned mysterious tower, but unexpectedly entered the fantasy "world of the dead" and began an incredible adventure story.
Through this movie, just like the title, Hayao Miyazaki wants to encourage the audience to live their lives bravely.
For Hayao Miyazaki, "seven retirements and seven comebacks", at the age of 83, he spent many years producing this masterpiece, becoming the second film to win the award after "Spirited Away" The film that won the Oscar for Best Animated Feature Film.
Of course, this film is also the shortest time for the mainland to introduce Hayao Miyazaki's works. In the past, the shortest film "Spirited Away" also took 18 years to introduce, while "My Neighbor Totoro" took 30 years. , "Castle in the Sky" lasted for 37 years.
this time, it will be less than a year.
Although this film took seven years to produce, it only premiered in Japan in July 2023. Since then, it has won the Oscar for Best Animated Feature Film, the Golden Globe Award for Best Animated Film, and more than ten international awards. Grand prize. It has already earned more than 170 million US dollars in box office worldwide, and now with the release in the mainland, this box office performance will continue to be refreshed.
Although Hayao Miyazaki is 83 years old and his grip strength is only one-fifth of what he was when he was young, he still has high standards and strict requirements for animation production, and "perfectionism" is still fully reflected in this film.
"Godzilla vs. Kong 2" has undoubtedly become the most eye-catching imported film at the box office in China in the past two years. It easily took over 300 million in box office in the first three days of its release. Although the box office growth has slowed down since then, it has not been strong. competitors. Even in this fiercely competitive Qingming period, the box office performance is still strong. Although it lost to Hayao Miyazaki's new film and lost the box office championship, it still ranked second in the single-day box office, which also helped the total box office exceed 400 million.
Judging from the entire Qingming Festival, "Godzilla vs. Kong 2" will still firmly hold the second place in the single-day box office, helping the total box office to reach a new level.
Wu Lei, Jiang Qinqin starring China's first anti-MLM movie " Grass and Trees in the World ", the box office on the first day exceeded 10 million, and its performance was average.
Previously, at the 17th Asian Film Awards, Jiang Qinqin won the Asian Film Award for Best Actress for "The World of Grass and Trees". In the film, Jiang Qinqin plays a mother whose family falls into the trap of a pyramid scheme in order to buy a house for her son. Jiang Qinqin performed various states of this mother's forbearance, subtlety, madness, and created a screen image that was completely different from the past.
In order to film this film, the main creators spent several months creating and recreating the MLM scam with "98% similarity", presenting the "brainwashing" process behind MLM on the domestic big screen for the first time.
Seeing such a genre film, it is easy to think of the 2023 anti-fraud film " All or Nothing ". Also as a realism-themed film, "All or Nothing" earned a box office of 3.848 billion, becoming a summer hit and ranking among Top 3 in the annual box office list.However, the current film "The World of Grass and Trees" has a mediocre start and has no potential to become a hit. The entire production, lineup, publicity, etc. are also far inferior to "All or Nothing".
In such a schedule, the low-cost "The World of Grass and Trees", although it is not on the same level as "All or Nothing", may still get the box office it wants.
The suspense crime film "The Yellow Bird Behind" starring Feng Shaofeng, Tao Hong, and Huang Jue was a close second at the box office, but its overall popularity was mediocre. The lineup cannot be underestimated, but the entire film is not very attractive, which has led to the current box office results that are not optimistic.
Of course, there are as many as five films that have been reduced to cannon fodder.
Like Bao Bell, directed and starred in the new film " The Great "Rebel" ", director Wanma Tseden's posthumous work "Snow Leopard", Han Geng, Yin Fang, Wu Jing starring "Zero Limit", etc. .
"The Villain" is the second film directed and starred by Bao Beier, and the third film directed by him. Bao Beier, who has long been regarded as the king of bad movies, has obviously lost his box office appeal and has become synonymous with bad movies. Now this "Villain" is not a purely original work. Judging from the public plot introduction, it is suspected of plagiarizing the Korean drama "Psychopath Diary".
Although this film has a bright star cast and is full of comedy elements, it is not favored. Judging from the current box office, it is terrible. This time Bao Beier is going to suffer a big failure again!
"Zero", which also has a luxurious lineup, is close to the bottom at the box office. The film was directed by the well-known Hong Kong director Yip Wei-min, starring Han Geng, Yin Fang, and Lang Yueting. In addition, there were also Wu Jing, Jiang Wu, Li Chen, Liu Zhibing, Ding Haifeng, etc., but the audience did not buy it at all. The box office on the first day was less than 500,000. How? The word "miserable" is too big.
Although the Qingming Festival only lasts for three days, there are eight new films, plus more than 10 old films. In such fierce competition, the box office performance is naturally polarized. But no matter what, in today's movie market, if you want to get high box office, you must have high quality and high reputation, otherwise you will lose miserably!
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