Nandu News Reporter Yu Xiaoyu From March 30 to 31, the 2024 China Internet Media Forum jointly sponsored by the Cyberspace Administration of China, Xinhua News Agency, and the Cyberspace Affairs Commission of the Yunnan Provincial Committee was held in Kunming, Yunnan Province. Fu Hongcheng, vice president of Tencent Music Entertainment Group and director of the technical committee, delivered a speech at the forum titled "Embracing AI and Creating New Productivity in Music Creation", demonstrating Tencent's in-depth thinking on promoting the integration of technology and culture and the development of the digital music industry.
Fu Hongcheng, Vice President of Tencent Music Entertainment Group and Director of the Technical Committee.
is the highest-level, widely authoritative and influential annual event in my country's online media industry. The China Online Media Forum is known as "an important window for observing the development trend of China's online media." In his speech, Fu Hongcheng elaborated on how Tencent Music Entertainment Group uses AI technology to promote innovation in music creation and dissemination.
He mentioned that the "Morning Star" one-stop intelligent music creation and promotion service platform created by Tencent Music not only provides inspiration assistance to musicians, but also improves the quality of music through technological means and injects new vitality into the industry. .
It is reported that Daystar Platform relies on Tencent Music’s years of technology accumulation to develop industry-leading AI intelligent applications. Among them, the AI lyric writing assistance and AI composition functions can provide creative inspiration for songwriters and generate high-quality music melodies based on massive data and user preferences. In addition, the platform also provides a series of functions such as AI music separation, intelligent score, and AI tone synthesis, making music creation easier and more efficient.
At the same time, Daystar also serves as a discriminator of music quality. By combining the music listening preferences of multi-platform users and self-developed music quality evaluation technology, it can predict the market acceptance and hit potential of songs, providing powerful services to musicians and labels. data support.
Fu Hongcheng said that through revolutionary breakthroughs in technology and promoting innovative allocation of production factors, digital music will eventually support high-quality development and create a grand blueprint for new productivity in the industry. Tencent Music Entertainment Group will continue to explore the path of using AI to embrace the inheritance and development of music, and work with the industry to make new contributions to building a more prosperous digital music ecosystem. The
forum held the "Technological Empowerment·'Eight Points See'" innovation results conference. Following the important trend of "artificial intelligence + network communication", a group of pioneering enterprises and research institutes that have achieved remarkable results in this field were invited to participate, demonstrating new scenarios and new applications of artificial intelligence empowering network communication. Tencent Music Entertainment Group’s Venus platform was also showcased on-site as one of its innovative achievements, demonstrating its outstanding achievements in promoting music creation and dissemination.
The holding of this forum provides participants with a platform for in-depth understanding of the integrated development of technology and culture. Tencent Music’s exploration of technology integration culture also sets an example for the future development of the digital music industry. With the help of technology, digital music will usher in more vigorous development.
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