Easy Car News A few days ago, Cadillac officially released several warm-up posters for the new car IQ Aoge, which mentioned, "Sorry Thor, we will help you build a good SUV for less than 500,000 yuan." Waiting for promotional words , suspected to be insinuating the newly launched Xiaomi su7.
Cadillac released multiple posters with the title "I'm sorry, after 120 years of marketing, I suddenly can't fix it." The contents of many posters include "I'm sorry, Aoge doesn't like studying too much. We are neither like Porsche nor Tesla ", "We just want to be ourselves beautifully", "We There is no inverted battery technology”, “We have never thought about whether parasols or awnings can be sold separately” and other rhetoric.
"Aoge is partial to science. We don't care too much about pushing the 800v architecture ahead of schedule. He is a student who is partial to security."
"There is no inverted battery technology, but our batteries and key three-power systems have a lifetime warranty."
"We have never thought about whether parasols or sunshades can be sold separately. Aoge provides them all for free."
"Aoge has a glass heart, and there is no beautiful frameless glass. We had to equip the car with double-layer acoustic glass, which is a bit thick, but has good sound insulation."
"Aoge doesn't like studying too much. We are neither like Porsche nor Tesla. We just want to be ourselves beautifully."
"Aoge is not very good at inventing. I have never invented buttons that are attached to the touch screen and cost money to install."
Cadillac’s promotional rhetoric is very reminiscent of the Xiaomi su7 launch conference last week. Lei Jun said at the conference that Xiaomi su7’s goal is to build the best-looking, best-driven, and smartest car within 500,000 yuan. car. In addition, Xiaomi Auto has also launched many peripheral products for Xiaomi Su7, such as the panoramic canopy sunshade priced at 299 yuan and the Mijia front windshield sunshade priced at 129 yuan. These details correspond to Cadillac’s promotional rhetoric.
Netizens have different opinions on Cadillac's approach. Some netizens believe that "the method is novel and unique, and the communication effect is better." Others said, "Stepping on Xiaomi cars and elevating yourself is a taboo in public relations. It is easy to It disgusts rice fans and other car fans."
Cadillac is a brand of General Motors. It was founded in 1902 and specializes in manufacturing and selling luxury models. It is the best-selling luxury car brand in the United States.
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