Eric Tsang is giving a speech
Cover News Trainee Reporter Liu Ye Reporter Xun Chao
What are the characteristics of micro-short drama creation? In what ways can we improve the content of micro-short dramas? On March 29, 2024, the 11th China Online Audiovisual Conference "Micro-Short Drama Creation Forum and High-Quality Screening Ceremony" was held. Wang Jing, Eric Tsang, Liu Kailuo and Li Dongxue gave speeches on "Short Play Creation".
Wang Jing has been in the short drama industry for more than a year. From the perspective of a producer, he believes that "short dramas are currently a big trend", and he is also exploring and learning in this industry as a newcomer. "Short plays are somewhat similar to the comedy movies we made in the 1980s. At that time, 100 minutes had to have 100 laughs, but now short plays have 100 episodes, and each episode must have a plot that hooks the audience." When talking about vertical screen short plays, Wang Jing bluntly said that "the production is too rough" and hopes to give more tilt to directors and screenwriters in income distribution to encourage content parties and producers to produce higher-quality works.
Wong Jing is giving a speech
Eric Tsang, who has worked in the Hong Kong film industry for many years, introduced the growth trajectory of Hong Kong actors from the perspective of a director and actor, and said that "film and television forms have never been high or low." Whether it is Hong Kong, China Movies, TV series, and now online dramas and micro-series all help the film and television industry cultivate talents. In this era where everyone can shoot and produce, his way of discovering talents and discovering talents has changed from focusing on online dramas When it comes to "watching micro-short dramas through mobile phones", Zeng Zhiwei praised the creators of micro-short dramas, "Now we are very powerful, and the heroes are among the people."
Beijing Dengfeng International Culture Communication Co., Ltd. is the author of "The Wandering Earth", "Wolf Warrior", etc. CEO Liu Kailuo, the producer of the high-grossing movie, shared the creative characteristics of vertical screen short videos at the scene. "We have made many split screens, or split screens similar to animations," Liu Kailuo said. Through this form, the confrontation of emotion and content is conveyed at the same time, and the audience can directly see a change in the situation of strength and weakness. In addition to attempts at production models, Liu Kailuo also focused on the many possibilities that artificial intelligence brings to micro-short dramas. “The development of artificial intelligence itself has brought more possibilities to the new species of micro-short dramas. I want to In the future market, a really good content company will not only produce content, but may also need to integrate technology."
"How to make a good micro-short drama? I think we must first have a clear creation The idea is to have a deep understanding of the current audience's needs and preferences, and create based on the current broadcast format." Li Dongxue, producer of Sea and Sky Eagle Culture Media (Beijing) Co., Ltd., expressed his views from the perspective of a creator. In his view, the creation of micro-short dramas requires innovative and personalized content, while also facing the challenges of short creation cycles and cost control. "In the face of high-quality creative content, there are actually no shortcuts." Li Dongxue analyzed that high-quality micro-short plays may have more precise requirements for creativity, play rhythm, and progress. "As content creators, no matter what screen we face, we should treat it with the same enthusiasm and focus. These are the understandings that allow us to express our creativity and emotions."
(picture according to the organizer)
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