In recent years, the content creation of micro-short dramas has experienced explosive growth, high-quality take-off, and high-quality production and innovative development have become industry consensus. The booming micro-short drama industry has not only become a hot spot for the development of emerging themes, but also provides diverse technology verification scenarios for the innovative development of film and television, bringing richer and more diverse audio-visual products to the public.
In order to deeply explore the path of high-quality and innovative development of micro-short dramas, on March 28, under the joint guidance of the Network Audiovisual Department and the International Department of the State Administration of Radio and Television, the 11th China Online Audiovisual Program Service Association and hosted by Tencent Video The China Online Audiovisual Conference's "New Insights, New Trends, New Journey" micro-short drama innovation development and international communication forum kicked off in Chengdu.
Feng Shengyong, Director of the Online Audiovisual Program Management Department of the State Administration of Radio and Television, and Zhou Jihong, Director of the International Cooperation Department of the State Administration of Radio and Television attended the forum and delivered opening remarks.
Feng Shengyong delivered a keynote speech titled "Micro-short plays should move forward towards good and beauty, keep in step with the times, be of the same mind as the people, and walk with innovation". In his speech, Feng Shengyong said that we should keep pace with the times, guide people with works with a distinctive spirit of the times, and enlighten people to understand the mainstream and trends of the times. We must be of one mind with the people, inspire people with deeply rooted literary and artistic works, and tell stories of the new era well that must come from the people, for the people, and of the people. To keep pace with innovation and impress people with works that strive for excellence, only by learning more and experiencing more can creators understand the challenges in their hearts and make their works mature.
Zhou Jihong said in his speech that to strengthen the creation of high-quality products and enhance the supply of high-quality content, we must accurately grasp the profound changes in the global audio-visual landscape, strengthen cultural confidence, and create high-quality products of the times. To improve operational levels, expand overseas communication channels, strengthen independent brand building, and promote the transformation of international communication of micro-short dramas from emerging formats to mature formats. Empower with technological innovation to improve international communication effectiveness.
With precision as the ruler, technology and art drive the development of micro-short dramas
Wang Juan, vice president of Tencent Online Video, said in her speech that the popularity of micro-short dramas has provided a new stage for innovation in film and television dramas, and the industry is showing amazing results explosive force. In the long run, the long-term development of micro-short dramas cannot be separated from the support of high-quality content. Tencent Video will strengthen its technology and artistic strategies to provide more certainty for industry innovation. It hopes to work with more outstanding creators to create more genres in the future. , a higher level of high-quality micro-short dramas. At the
forum, Zhang Yiwu, member of the National Committee of the Chinese People's Political Consultative Conference, member of the Standing Committee of the Central Committee for Democracy, and professor of the Chinese Department of Peking University; Wang Wenbin, School of Journalism and New Media, Xi'an Jiaotong University, gave keynote speeches.
Zhang Yiwu reviewed the development history of micro-short dramas and pointed out that micro-short dramas have a promising future and require support and positive incentives from all parties in society. We should cherish the development vitality of micro-short dramas, cherish its development environment and opportunities, jointly protect the space for creativity and imagination, and promote greater development of the overall industry.
Wang Wenbin delivered a speech on the theme of "Living for the short", pointing out that micro means "small words and big meanings", and short means "short and concise". In the future, we need to seek more value increments, quality increments, creation increments and audience increments. Only by embracing the new trend of "micro-short drama +" can we start more exciting journeys of "live in the short term".
Li La, deputy general manager of Tencent’s online video platform operations department, delivered a keynote speech at the conference. Li La said that with the high-quality development of online audio and video, Tencent Video's micro-short dramas have formed three major "leading forces": market performance leadership, quality innovation leadership, and technological empowerment leadership. Tencent Video's micro-short dramas adhere to the principle of "taking excellence as the rule" and continue to innovate in diverse themes and innovative brands, creating a number of high-quality projects that have achieved both box office and word-of-mouth success. In the future, it will continue to be driven by the two wheels of "technology" and "art". Technology and product capabilities are the wings of art. Tencent Video will continue to explore the creation of AIGC short dramas, assist technology development and production capacity upgrades, and push up industry standards in multiple dimensions.
High-quality products speed up, industry directors talk about innovation
As a new form of online audio-visual works, the essence of micro-short dramas still continues to focus on good content.
Under the guidance of high-quality production and diversified genre layout, a number of micro-short dramas with both popularity and reputation have emerged on the market. In the first roundtable dialogue session, Cao Rui, head of Tencent Online Video Galaxy Studio, served as the host and talked with six directors: Du Hao, chief producer of "Invitation", Li Xinbo, director of "Anti-Fraud", "Blind Heart" Director Lin Qing, "My Name Is Chiu Wu Di" director Pan Yanqian, "Stop It When It's Good" director Tang Shiyi, and "Give Her the Handle" director Zhou Xiao discussed "how to continue to innovate and make breakthroughs in micro-short dramas after tens of millions of accounts are divided." Using "novelty" as the key word, several guests shared their innovative ideas on new themes, new content, new emotions, and new presentations in the creation of micro-short dramas, and proposed "pursuing the big picture with a 'small scale'" '", "Emotion is the best driving force" and other creative concepts.
Tencent Video’s micro-short dramas have always insisted on exploring diverse and broad themes, becoming a leader in category innovation. In the second roundtable discussion session, Qiandu, a senior literary critic and editor-in-chief of "Media No. 1", served as the host and discussed with five directors on the theme of "new themes and new forms, how to continue to innovate and diversify micro-short plays". Urban Micro-Short Deng Zhanneng, director of the short play "How to Get Married", Ji Yu, director of the cultural relics protection micro-short "Ms. Zhao's Diary", Nian Jianlun, director of the unlimited flow-themed micro-short "Nine Encounters with You", interactive micro-shorts Wang Chuanlin, director of "The Master", and Zeng Qi, director of the cultural and tourism-themed micro-short drama "Meeting Love in Chongqing", respectively focused on exploring new themes, recreating game experience, and empowering cultural tourism to share their innovative ideas, demonstrating the potential of the micro-short drama industry. Fresh vitality and development trends.
Innovation and leadership, the industry interprets the new opportunities of "micro-short drama +"
Micro-short dramas, with their light weight, fast pace, and high content, have also created many "new outlets" for cross-border cooperation and theme innovation, especially in After the release of the State Administration of Radio, Film and Television's "Travel with Micro-Shorts" creative plan, it promoted a number of urban filming locations to "go out of the circle" following the popularity of micro-shorts, which also served as an upgrade to the "cultural tourism + micro-shorts" model. Unleashing new possibilities.
micro-short dramas have not only developed rapidly and comprehensively improved in the domestic market, but also burst out with strong growth potential in overseas markets, becoming an important carrier to promote the "going out" of Chinese stories and attracting many micro-short drama application platforms to continue their efforts.
As the micro-short drama industry enters a stage of refinement, focusing on creating higher-quality works will help micro-short dramas become an important channel for spreading Chinese stories, allowing more excellent micro-short dramas to go to the world stage and showcase China The splendor of culture.
Text/Beijing Youth Daily reporter Yang Wenjie
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