" and Feng Xing " starring Zhao Liying and Lin Gengxin was launched with great fanfare. The two major broadcast platforms fully supported it and built momentum for it. The performance on the first day of broadcast was indeed good, both in terms of ratings and popularity on the site, but it was a pity that it lacked stamina.
On the first day of the broadcast, the Kuyun ratings of "Hong Kong Phoenix" reached 0.63, and increased slightly to 0.64 the day after the broadcast; the cvb ratings of "Hong Kong Phoenix" reached 0.53 on the day of the broadcast, and then began to decline.
From the current ratings data, we can see that both the Kuyun ratings and cvb ratings of "Traveling with Phoenix" continue to decline. Although there was a slight increase on Saturday and Sunday, that is, the 23rd and 24th, it was still far from the good results on the day of the broadcast.
In addition to the continued decline in ratings, the popularity of "Hong Kong Phoenix" on the broadcast platform is also continuing to decline. The show's popularity peaked on the second day after it was aired, with a peak of 30,501. After that, the popularity began to decline, and now it is less than 30,000.
Such explosive ratings are inseparable from the vigorous publicity before the broadcast. Industry insiders bluntly said that the video platform hopes to rely on this drama to stimulate the enthusiasm of the entire market for watching dramas, so it has come up with a rare publicity in recent years. Invest. Therefore, the good results achieved on the first day of broadcast were also expected.
However, such a pre-announced explosive start to success is difficult to sustain. It is also an ancient puppet drama that has high hopes. The popularity trend of "Walking with the Phoenix" is not even as good as last year's summer release of " Sauvignon Blanc ". From the popularity line chart, we can see that "Walking with the Phoenix" except for the first two days Except for the popularity of "Sauvignon Blanc", it is not as popular as "Sauvignon Blanc" these days.
It is worth mentioning that the investment in the promotion and distribution of "Traveling with the Phoenix" is indeed amazing. Comparing the 2022 hit drama " Menghualu ", we can see the gap in publicity investment between the two from the marketing data. During the broadcast of "Menghualu", there were a total of 2,020 topics on the list, while "Traveling with the Phoenix" was broadcast for less than ten days, and there were already nearly 3,000 topics on the list. The publicity and distribution was in place.
Unfortunately, although good publicity can attract new viewers, retaining viewers still depends on the plot. At present, most viewers' evaluation of the plot of "Traveling with the Phoenix" is just two words: dull. The plot is boring and cliche, with no ups and downs and nothing worth discussing.
The result of the mediocre plot is that the data and discussion of "Traveling with the Phoenix" since its launch have deviated. There are neither popular memes nor characters.
The ratings continued to decline, and the reputation was in jeopardy due to the mediocre plot. At this time, the film crew seemed to have a dangerous plan. Some netizens discovered that "Traveling with the Phoenix" received a wave of ratings in the early morning, with concentrated comment time, concentrated IP addresses, and concentrated five-star praise.
Seeing so many netizens unanimously give five stars in the early morning, one has to lament that people nowadays watch dramas in the middle of the night. Although the ratings are a bit too high, the reputation is not bad.
It’s just that, you often walk by the river, how can you not get your shoes wet? A viewer from Jiangxi actually gave the show five stars and commented, "Episode 14 is really good to watch, with all kinds of pulling and pulling, and the relationship between all parties is perfect." "Traveling with the Phoenix" has only been updated to episode 13. Where did this viewer see episode 14?
The ratings and popularity are getting worse day by day. The only thing that can compete for reputation is word of mouth. However, is plugging your ears, blindfolding your eyes, and calling a deer a horse the best way to explain a TV series? No, seek truth from facts!
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