Financial News Agency, March 23 (Editor Shi Zhengcheng) There are various signs of that openai, which has become popular through text chat robots and text-based image applications, is really interested in the film industry. In just over a month, OpenAI executives have been in frequent contact with Hollywood talkers, and this trend is continuing.
Media reports on Friday said that openai will travel to Los Angeles next week to meet with a number of Hollywood studios, media industry executives and agencies.. The main purpose is two-fold: the first is to build partnerships within the entertainment industry while encouraging filmmakers to integrate Sora tools into their creative workflows.
meet frequently to establish connections
openai launched a new text-to-video generation model sora in mid-February this year. What shocked the market was that although this model did not fully understand some physical relationships, it was able to "generate a one-minute video with just one sentence" and the characters were lifelike, causing the entire market to experience a "chatgpt moment".
This is also the latest move by openai to eagerly contact the film industry. People familiar with the matter said that in fact, at the end of February after Sora was released, the company, led by Openai Chief Operating Officer Brad Lightcap, had already started preliminary conversations with Hollywood and demonstrated the functions of Sora. Next Altman also went to the Oscars weekend party to try to build a relationship.
It is reported that although there is still no timetable for sora to be opened to the public, some well-known directors and actors have obtained permission to use .
Regarding the latest reports, an OpenAI spokesperson responded that the company has a well-thought-out strategy of collaborating with the industry through an iterative deployment process, releasing AI in different stages to achieve safe deployment, while also letting people know what will happen next. What.
Don’t forget that AI is still a controversial topic in Hollywood
It is undeniable that artificial intelligence has become an inseparable part of the film and television industry, and many pre- and post-production processes are inseparable from this emerging tool. At the same time, the unemployment wave of illustrators and voice actors related to AIGC has inevitably caused concerns and resistance among practitioners.
Through last year's strike, the Screenwriters and Actors Union also secured some safeguards for union members in the way AI is used in the entertainment industry.
The more serious problem is still copyright . Many text media are already dissatisfied with openai's unauthorized use of their report training models, and the same problem is likely to occur in the field of video generation. When
was interviewed by the Wall Street Journal this month, Mira Murati, OpenAI’s chief technology officer, was asked “where does Sora’s training data come from?” He initially said it was “public and licensed data,” but when the reporter asked After "from youtube, social media platform or copyright gallery", he awkwardly said "I'm not sure" several times.
In addition, although openai's new products have surprised the market, they are still latecomers in the video generation industry. Meta, Google, runway AI, pika, stability AI and other companies all have more or less similar projects. Of course, these companies are now also encountering the classic problem - "What if OpenAI makes the same product as you?"
runway said that millions of people have used their gen-2 text-to-video service. People in production and animation studios will use the generative service for story design and visual effects preview, and some film editors will also use this service. A technique used to supplement shots or visual effects.
(Financial Associated Press Shi Zhengcheng)
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