movie " eliminates three evils in a week " is really popular. As of press time, it is still ranked first in the single-day box office list after 19 days of release, accounting for 22.4% of the scheduled films, and the cumulative box office has reached 534 million.
We have published an article before explaining that "The Three Evils" was a big hit at the box office, with more than 150 million in revenue. However, this huge sum of money did not reach the hands of the producer and director. The movie was released in Taiwan last year. This The films released in the Mainland were introduced in the form of batch films, and the Mainland film studio bought out the copyright for distribution. Therefore, a large part of the money went to the importing company that bought out the copyright, and a small part went to the distribution and promotion company.
It is said that where there are people, there are rivers and lakes, and where there is money, there are entanglements of interests. This sentence is absolutely true. "Zhou Chu Eliminates Three Evils" became popular, and the companies related to this movie could not sit still, and all parties involved Putting aside their dignity, they began to "tear" fiercely. According to incomplete statistics, there were 6 parties and 3 groups in total, starting a fierce open and covert fight.
The first group is director Qian Renhao vs director Huang Jingfu.
The two people started fighting on social platforms and went to court, which lasted for more than half a year. We will not discuss what is right or wrong here, we will only state the facts that we can see. Like other plagiarism disputes, Qian Renhao accused Huang Jingfu of plagiarizing the ideas and plot of his script " lawless ", but Huang Jingfu denied it.
Qian Renhao was so angry that he chose to sue. On March 18, he posted a post on the social platform. The first sentence was "Proof of plagiarism." Although the words are very intense, if you look closely, you will find that he is actually inciting emotions and setting the pace. The so-called "seizure" in the article is actually the "freezing" of the normal process. The two parties have not officially started the lawsuit, so how can they actually make peace? victory?
Of course, I am not taking sides when I write this. I am just pointing out Qian Renhao’s exaggeration. Whether there is plagiarism or not depends on the court’s decision. There will be no moral judgment here. But from another perspective, if "The Three Evils" had a bad reputation, failed at the box office, and was scolded by the audience, who thought the characters and plot were not well written, would Qian Renhao still jump out and take the blame? After all, it’s the trouble that comes with success!
The second group is the "cold war" between Starlight Alliance and Alibaba Pictures.
It is reported that Star Alliance Pictures is responsible for the introduction of the movie. If this is true, then this company, like the producers of normal domestic films, can profit the most from the 150 million box office share. However, in addition to promoting movies on social platforms, this company has been promoting its films offline. It is Alibaba Pictures that makes the most public appearance. Even the advance viewing of movies in many cities across the country is also operated by Alibaba Pictures.
There is news that Alibaba Pictures assists in the promotion and is responsible for the marketing of the film, but Alibaba Pictures itself has not said so. After all, such a large company admits that it only assists in the promotion of shameless, and its own silence is considered by some people as "Zhou Chu" "Eliminating the Three Pests" is a project they run, doesn't it make them look more powerful? The two companies are cooperating on the surface, but there is also an undercurrent surging behind the scenes!
The third group is two companies involved in movie marketing. I won’t mention the specific names here. You can check on your own or ask via private message.
Originally, I didn’t realize that these two companies were involved in the marketing of "Zhou Chu Eliminates Three Evils" (does this also mean that the work done by these two companies is not very good?)
But company a claims that it is "all-in-one" After "case marketing", the person in charge of another company B was not happy. He posted on WeChat and wrote, "Full case marketing? It's really funny. No matter how many years you have been working, the company has done so much, just be a real person." Is it so difficult?" and attached a screenshot of the "Zhou Chu Eliminates Three Evils" planning project. While robbing the other party to take credit, he also takes credit for himself. The person in charge of the company
a was not happy after seeing it. He quickly posted a response on WeChat Moments, along with a picture. The text on the picture was "If someone wrongly accuses you of eating his food, don't cut open your stomach to prove it." Innocent! You should dig out his eyes and swallow them! Let him be in your belly and see clearly!" I have to say that this picture is cruel enough.
In the final analysis, the success of a movie is the original sin. The companies involved in marketing all want to add to their credit book. Although they cannot get more service fees, it will be of great benefit to future projects. Just imagine, if the movie failed at the box office, both companies would probably avoid it!
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