miracle still hasn’t happened! Directed by Ning Hao and starring Andy Lau, the movie " Mr. Red Carpet " was withdrawn from the Spring Festival schedule and was scheduled to be released on March 15. It only achieved a box office of 6.93 million yuan in four days of release. The current total of the film The box office was only 91.05 million yuan, and the box office counterattack failed. On the contrary, the film has received quite lively reviews online, with many netizens expressing their opinions on the film's quality and schedule.
High-ranking films still can't pull up the box office
After "Mr. Red Carpet" was released on the first day of the Lunar New Year, the box office has been declining. The film announced its withdrawal from the Spring Festival on February 16, the last day of the Spring Festival, making it one of the four films to be withdrawn from the Spring Festival this year. One of the videos. Surprisingly, the film crew announced the rescheduling date very quickly, exactly one month after the film was withdrawn.
According to Maoyan Professional Edition data, "Mr. Red Carpet" accounted for 11.6% of the film schedule on March 15, second only to " Brilliant Her " at 13.4% among new films released. There were 41,667 screenings nationwide that day. , a significant increase compared to the 1.3% film schedule on February 17, the last day before the withdrawal. Despite this, the film's attendance rate on that day was only 1.3%, ranking last among all released films. By March 18, the film’s share of the film schedule had dropped to 5.4%, while its attendance rate of 1% still ranked last. At present, the box office is already weak, and it is almost impossible for the film to break through the 100 million yuan box office.
The film crew has also made a lot of preparations for this re-release. Under the film's Sina Weibo account, the film crew also posted links to two ticket sales platforms, "Taopiao Piao" and "Maoyan", to facilitate viewers to buy tickets directly. In response to the current sinking film market, the film studio also changed some of the Cantonese dialogue in the film and adopted an all-Mandarin version to facilitate more viewers, but these measures were of no avail.
Judging from the schedule selection, it is obvious that the rescheduling of "Mr. Red Carpet" was carefully considered. The screening of the top film during the Spring Festival is coming to an end, and "Mr. Red Carpet" has already accumulated a certain reputation in the early stage and has not been "delisted" for a long time. It is safe to choose to make a comeback after a month. Even if there are recent popular films like "The Three Evils", this film is still ranked first in the film list. In addition, "The Brilliant Her", which was released on the same day, is not considered a strong film. Under this premise, " "Mr. Red Carpet" still has not achieved a box office turnaround, so we cannot simply blame it on the scheduling issue, but we must look for more reasons from the film itself.
The release of "Mr. Red Carpet" has been full of twists and turns. The film was originally scheduled to be released on November 17 last year, but suddenly it was announced on November 8 last year that it would be rescheduled for the Spring Festival. Then the film crew began to vigorously promote the comedy style of the film, hoping to get a share of the Spring Festival movie. The strong box office appeal of Ning Hao and Andy Lau once made people full of expectations. However, judging from the market feedback after its release, the film did not show the relaxed, humorous and family-friendly characteristics that should be expected during the Spring Festival. The gap in audience expectations caused the film's box office to drop quickly, and the film studio's vacillation in publicity and schedule ultimately made the film The film flopped at the box office.
Ning Hao's first box office "Waterloo"
"Mr. Red Carpet" can be said to be Ning Hao's first box office "Waterloo" in his directorial career. In addition to his two early work-like works "Incense" and "Green Grass", Ning Hao has repeatedly set new highs in the box office since "Crazy Stone" in 2006. His "Crazy Stone", " Crazy Racing ", " Golden Heist ", " No Man's Land ", etc. all achieved good box office results at the time. In 2014, " " directed by him achieved a high box office of 1.169 billion yuan. Although the 2019 "Crazy Alien" received mixed reviews, with the addition of Huang Bo and Xu Zheng, the box office reached 2.213 billion yuan.
In response to the box office failure of "Mr. Red Carpet", netizens also gave mixed reviews. Many people are confused about the film’s scheduled Spring Festival release. Netizen "Xia Yujj" wrote: "Mr. Red Carpet" is indeed not a bad movie, but it may be more suitable to be called a satirical art film rather than a comedy.Arrogant and greedy scheduling ruined a situation that could have achieved at least one win between word-of-mouth and box office. Isn't the arrangement of this film a kind of performance art? The blogger of
"Theatrical Movie Database" believes that the comedy tone of the film is obviously elitist, and it is not a sketch movie that Spring Festival audiences like. The cancellation of " Let's Shake the Sun Together " was the second wrong move. The filmmakers always thought that changing the schedule to a less competitive schedule would highlight the work, but how could audiences who were not interested before become interested in another schedule? Already? The enthusiasm created before will suddenly cool down, and the promotion will have to be overturned in the new schedule, making it difficult to have new marketing points.
Some netizens jokingly said that "one rush, then decline, three times all" is the true portrayal of the box office performance of "Mr. Red Carpet".
The quality of the film is the fundamental reason
The current Douban score of "Mr. Red Carpet" is 6.8. Among all the movies directed by Ning Hao, it is the same as "The Golden Heist" and higher than the 6.4 score of "Crazy Alien" . Ning Hao's previous works have Douban scores higher than 8 points. In comparison, the reputation gap of "Mr. Red Carpet" is obvious, and it is also far lower than that of "Hot and Spicy", "Article 20" and "Flying Life" in this year's Spring Festival. 2" and "Bear Infested: Reversing Time and Space".
Many viewers affirmed the seriousness of the theme of "Mr. Red Carpet". As insiders, whether it is director Ning Hao or starring Andy Lau, they are able to satirize various strange phenomena in the entertainment industry. Their courage deserves recognition. But "Mr. Red Carpet" is not a very enjoyable movie, and it can even be said that the film is difficult to watch. During the screening, many viewers left early, which in itself speaks volumes.
Although the theme expression of "Mr. Red Carpet" is in the same vein as Ning Hao's previous works, such as the use of absurd and ironic techniques, with a certain "crazy" quality, on the other hand, it is also a film A movie "unlike Ning Hao's previous movies". To sum up, there are three points: First, the movie completely abandons the style of genre films that Ning Hao was best at before. Genre packaging is an important element for a film to attract audiences. This is an indisputable fact. However, after watching the entire film of "Mr. Red Carpet", there is no trace of any genre film. It is more like a narrative and discussion. There is no climax or major plot twist in the whole film. This storytelling method itself is a risky behavior. This is why the audience generally reported that the film's "plot is bland". Secondly, the film is vague in its theme. The theme of the film is about the "loneliness and struggle" of the has-been star Andy Lau, played by Andy Lau, in the era of the Internet and short videos, or the serious discomfort of the older generation of filmmakers in the era of "short, flat, fast" fast food. But obviously, Ning Hao did not stick to this theme and tell the story to the end, especially at the end of the film, which used the metaphor of "pig running around on the table" to convey an obscure and vague intention. After watching the movie, I felt that this story It's very confusing and confusing. Finally, the choice of actors is also a major failure. Andy Lau's professionalism is well-known, but he is not the best candidate to play Weichi Lau. The past two years have been the most prestigious period in Andy Lau's acting career. To have him play a has-been star at this time is hard to get into. Besides, Andy Lau's temperament is not suitable for this role. Throughout the movie, his brows were furrowed and his expression was tense. It can be seen that he is trying hard to perform, which is very unnatural, and it is difficult to convey the absurdity and comedy of the character. Feeling coming. Perhaps the only good thing is that he once invested in the film "Crazy Stone", which allowed "the two of them to collaborate in a film for the first time" and achieved good publicity effects in the early stage of the film. But judging from the final effect, this cooperation was obviously a failure.
A total of 4 films were temporarily withdrawn from the Spring Festival this year, causing heated discussions on the Internet. The re-release of "Mr. Red Carpet" has revealed its box-office failure. Next, "Let's Shake the Sun" will be re-released on March 30. Its opponents include "Godzilla vs. Kong: Rise of an Empire" and Hayao Miyazaki's "Do You Want", which just won the Oscar for Best Animated Feature Film? "What kind of life should I live?" The competition has become more intense.Whether "Let's Shake the Sun Together" can make a comeback may be able to inspire the withdrawal and re-scheduling of many films in the future.
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