A still from "Your Island Has Arrived" was filmed in Peach Blossom Spring, Changde, Hunan. Picture provided by the producer: I saw a talk show saying that before the TV series "Flowers" hit the airwaves, there was not a single pork ribs and rice cake shop on Shanghai's Yellow Riv

Stills from "Your Island has arrived", filmed in Peach Blossom Spring, Changde, Hunan. Picture provided by the producer

I saw a talk show saying that before the TV series "Flowers" hit the airwaves, there was not a single pork ribs and rice cake shop on Shanghai's Yellow River Road. It is different now. There are 7 shops on the road 20 meters away, and the number is still there. updating. On the short video platform, various "flower city walk routes" also give tourists another experience in Shanghai.

Traveling with film and television works is nothing new. "Flowers" made Yellow River Road "popular", and "The Hidden Corner" made Zhanjiang, a small town in Guangdong, an "Internet celebrity". The most classic example is Hong Kong dramas and films that can be regarded as the collective memory of a generation. Because they are often shot in the streets and alleys, Hong Kong has become a "film set" and a check-in place. It is said that more than 90% of Hong Kong police and gangster films are inseparable from the Yau Ma Tei Police Station. "The King of Comedy" is set in Duddell Street, and "The God of Cookery" is set in Temple Street, not to mention Mong Kok. Many works such as "Carmen in Mong Kok" are directly named after places. ...

I am a person who likes to "walk", and film and television works provide me with guiding significance. I summarize it at two levels: First, the most direct "new geographical discoveries", including those hidden corners of the city and those home-cooked delicacies in the market. , the tension-filled scenes in film and television works have become the most convincing tour guide; secondly, the people and stories in the works give new meaning to geography. What tourists come to eat are not spareribs and rice cakes, but they clearly come to eat "Miss Wang and "Mr. Bao" has no mercy. What I saw at the Yau Ma Tei Police Station was clearly a vigorous situation in the world.

A good travel guide is not only a navigation map, but also outlines many scenes that transcend time, like a shuttle connecting the past, present and future. Once everyone "gets on the bus", they can reach their own destination. That point in my heart.

I remember that on the first New Year’s Day after I started working, I went to Xi’an for the first time. I went straight to the Daming Palace National Heritage Park, which was built and opened recently, just because of a TV series “Da Ming Palace Ci” that I watched over and over again when I was a child, and When I was in college, I watched the documentary "Da Ming Palace" as a supplement.

That day, I stood in the empty ruins park. What this palace complex of the prosperous Tang Dynasty left me was a historical figure. The buildings on the ground have long since disappeared, but it does not prevent me from using my imagination. I can "imagine" what happened here more than 1,400 years ago, "Nine heavens closed the palace, and the clothes of all nations worshiped me". I felt tears in my eyes in the northwest wind.

For similar motives, I also visited Jiuquan and Jiayuguan for the documentary "Hexi Corridor". If there is still the Great Wall standing majestically in front of you in Jiayuguan, then it is hard to find the traces of the Han Dynasty in the urban area of ​​Jiuquan. But it doesn’t matter, I found the “wine spring” in an unremarkable park. According to historical legend, in the second year of Yuanshou (121 BC) of Emperor Wu of the Han Dynasty, the young general Huo Qubing conquered the Xiongnu in the west and won a great victory. Emperor Wu of the Han Dynasty gave him royal wine, and Huo Qubing poured the wine into the spring and drank with the soldiers. Although the appearance of the spring water in front of me is not amazing, regardless of the time span of more than 2100 years, Huo Qubing and I were standing together, and I was excited just thinking about it.

In the years before the rise of micro-short dramas, the travel guide function of film and television works was more like an accessory, and was not focused on by the creators. The location of the location was popular or not. And when the short and fast micro-short drama captured the "traffic code", this causal relationship was reversed - can a drama be created for a destination?

At the beginning of 2024, the State Administration of Radio and Television released the "Travel with Micro Shorts" creation plan, proposing to create and broadcast 100 excellent micro-shorts with the theme of "Travel with Micro-Shorts" in 2024 to guide micro-shorts and traditional culture , tourism resources and offline economy are integrated and integrated.

As can be seen in the first batch of released film lists, the story of "Take You to a Good Place" took place in Wuyi, Jinhua, Zhejiang, and visited the hot spring town, Tantou Village, and Yuyuan Taichi Astrology Village; "Your "The Island Has Arrived" takes the audience into the Peach Blossom Spring in Changde, Hunan Province. Yes, it is the one in Tao Yuanming's "Peach Blossom Spring", located in ancient Wuling County. According to legend, the "Qin Valley" in the Peach Blossom Land is the road that the Wuling people who made a living in fishing mistakenly entered the paradise.

Frankly speaking, compared with movies and TV series, micro-short dramas are a bit straightforward, showing the beautiful scenery to the audience without hesitation; but it is undeniable that micro-short dramas are based on the scenery and temperament of the destination. "Customized" characters and stories, such as the pastoral life and romantic love of young people in "Your Island Has Arrived", have a more direct guiding function for the audience to choose it as their next travel destination. Micro-short dramas are in the ascendant and have problems of one kind or another, but they capture the audience's attention and have a powerful communication effect. The micro-short drama category born for travel is still very young. It is expected that through continuous aesthetic iteration, it can also find its own position between art and function.

Just be aware that whether it is a movie, TV series, or a short video or micro-series by a rising star, if it is made into a "scenic spot promotional video" or "city scenery film", then it will be "beautiful and soulless." Just like Huanghe Road has always been an old food street, "Flowers" created a brand new Yellow River Road, which was jointly created by Mr. Bao, Miss Wang, Li Li and all kinds of people on the road. Film and television works that are separated from the audience by the screen create a fictional and real world. The fictional ones are the characters and plots, and the real ones are the filming locations, as well as the various aspects of the world and the warmth and warmth of human beings.

The best travel guide to the human heart.

Jiang Xiaobin Source: China Youth Daily

(Source: China Youth Daily)