"My Altay" was shortlisted for the main competition unit of the 7th Cannes TV Drama Festival. The picture shows the poster.
Within a week, Chinese TV dramas continued to usher in highlight moments in the international market.
"My Altay" has been shortlisted for the main competition unit of the 7th Cannes TV Drama Festival. It can be regarded as the latest entry for domestic dramas carrying Chinese values and Chinese spirit to participate in global competition; the Thai version of " Thirty Only " is the most popular in Asia The grand film and television exhibition Hong Kong International Film and Television has released its first trailer. The IP remake copyright of this domestic drama has been sold to 6 different countries and regions before. The birth of the Thai version means that Chinese TV dramas are expected to become an overseas remake resource library; just in the netflix version When " Three-Body " debuted, the Chinese TV series of the same name set off another wave of craze. The show's highest single-episode rating on imdb, an overseas film and television drama rating website, reached 8.6 points. This sci-fi work, which is completely made in China from creation to post-production, is globally recognized. Fandom is undoubtedly a good evidence of the improvement of China's film and television industry's resource allocation capabilities.
has gone from publishing content to selling copyrights, from breaking through single dramas to laying out overseas IP strategies. Behind these concentrated highlights are the footnotes of the efforts of domestic dramas to transcend cultural barriers and help Chinese stories "across the world" - the diversified development of the global content industry. At present, the content supply of domestic dramas is rich in categories, the communication channels are increasingly diversified, and the international competitiveness is also constantly increasing.
theme drama can also be found overseas.
" surpasses " has reached audiences across five continents. The picture shows the stills.
Food, pandas, the Great Wall, the Forbidden City... Cross-cultural communication scholars once described these typical cultural symbols unique to China as the meat and potatoes of "going overseas". Reflected in the field of domestic dramas, for a long time, it seemed that costume dramas were going overseas more smoothly. But this perception is being subverted, and a number of themed creations and theme-themed dramas can also find close friends overseas.
At the Hong Kong International Film and Television Exhibition Communication Forum, Fu Binxing, President of Huace Film and Television Group, shared two data as a creator: 30.08 million views and a coverage of more than 260 million people. This is the multi-lingual version of "Go Where the Wind Is" Achievements gained after launching on the YouTube platform. This work, which focuses on the "slow life" of contemporary Chinese youth and is regarded as a "culture and tourism fusion drama", not only drove the domestic tourism market when it first aired, but now also shows the potential of domestic dramas to leverage overseas tourists. As a platform side, Youku Vice President Xie Ying lamented that the main theme TV series represented by " Meritorious Service " are now also well-received and popular overseas. "This exceeds our expectations." Coincidentally, the international distribution list of the Winter Olympics-themed TV series "Beyond" includes more than 13 distribution agencies of different sizes and regions, reaching audiences in Asia, North America, Europe, Oceania, and Africa.
According to Li Lu, a national first-level director, the essence of the external dissemination of film and television works is the process of seeking common ground while reserving differences and winning value recognition in cross-cultural exchanges. "The most important thing is to make good content, because the pursuit of truth, goodness and beauty is common across the world. Only with the output of high-quality content can audiences in other countries and regions truly feel the stories we want to tell and truly accept a movie. The cultural connotation to be conveyed by a play or a movie." Previously, Disney pre-purchased the exclusive overseas distribution rights for "人世" directed by him during the filming period. The play has also aroused enthusiastic responses at home and abroad because of its delicate and warm characters, events and emotions.
has spread from one-dimensional works to realizing "content co-creation"
Thai version of "Thirty Only" poster.
In fact, how to achieve "flowering within the wall and fragrance outside the wall" with Chinese themes has always been an important issue for "Hua Liu" when going overseas. The latest batch of theme dramas can achieve wide-area coverage in multiple regions and multiple platforms, which is not only a victory for content, but also benefits from the advantages of channels. In this regard, Shanghai Ningmeng Film and Television, which has been continuously developing the global market for many years, has provided domestic dramas with a beneficial path from "broadcasting" one-dimensional works to realizing "content co-creation" and feeding back content through channels for domestic dramas to "go abroad". explore.
Take the Thai version of "Thirty Only" as an example. The show will start filming in Bangkok in June 2023 and wrap up in January this year. The whole show uses an all-star lineup from Thailand. In terms of content, "Only Thirty" allows women to let go of their age anxiety and live their true selves. The theme of "Only Thirty" can be expressed around the world; in terms of channels, the producer relies on its international cooperation circle of friends that has been expanding over the years and integrates the local market and audience needs to better The creative expression conforms to the discourse system and expression style of the local Thai market, and has embarked on a strategic upgrade path from "content overseas" to "collaborative overseas content and creative model" in the creative dimension. 2025 marks the 50th anniversary of the establishment of diplomatic relations between China and Thailand. We can expect that a female story that originated in the Chinese market will grow in the soil of Thailand; what is more worthy of attention is that the Chinese creative concepts and production models behind it are combined with the international market to create a film with Chinese characteristics and international aesthetics. Quality content on demand.
Watch "Beyond" again. In terms of content, the drama uses small things to make big things happen. Through the stories of two generations of athletes building their dreams on ice and snow, it reflects the development of ice and snow sports in China in the past 40 years. In terms of channels, Shanghai Ningmeng Film and Television, the producer of the show, has been continuously expanding its "circle of friends" for international cooperation in recent years. It has added many domestic and overseas TV stations and streaming media platform partners in recent years, and has distributed nearly 20,000 hours of content to the world. More than 190 countries and regions. In 2023 alone, four new dramas under the Ningmeng label were released on more than 30 platforms, involving more than 20 languages. With the dual power of content and channels, stories that have won the love of Chinese audiences, with their common growth motifs around the world, can reach more audiences in the expanded "sea routes" and also inspire resonance and empathy from foreign audiences.
Authentic Chinese stories have the greatest ability to break the industry
As the picture of high-quality domestic dramas and overseas audiences gradually spreads, how domestic dramas can differentiate themselves in international communication, similar issues have been repeatedly discussed in the industry. What is worth pondering is that, whether from an external perspective or from an internal perspective, the answer seems to be the same - the original "Chinese story" has the most power to break the circle. José, CEO and founder of
Latin American Media Company, lamented: "The progress of Chinese film and television dramas is amazing, both in terms of stories and production levels." He looks forward to domestic dramas that "can not only make global audiences feel China’s profound historical and cultural heritage can also help us understand the kaleidoscope of ordinary people’s lives in China today.”
Hong Kong actor Cai Sibei studied overseas since she was a child and is proficient in multiple languages. She has won acting awards in Hong Kong, Singapore, Malaysia and other places. Whether it is her growth experience or her acting experience, she has an international perspective. This time participating in the TV series "Hello, My Doctor" that promotes traditional Chinese medicine culture, Cai Sibei said sincerely: "Film and television works are a form of expression that is easy for young people to understand and accept. The stories in the TV series can subtly influence the traditional Chinese culture. to the world, showing strong vitality."
"The Three-Body Problem" director Yang Lei's words may reveal the core competitiveness of domestic dramas that continue to attract fans from the past to the future: "Science fiction is an imported concept. When filming "The Three-Body Problem" , from the first day of preparations for the crew, I told all the staff and creators to forget the word "science fiction" first, that is, try to blur out the design that should be in all overseas science fiction films, and completely follow the reality of China's localization We should think from a communist approach. At the same time, we have also injected China’s own language and opera culture such as dialects and Huayin dialects into the play.” Facts have proved that science fiction stories with a distinct Chinese brand are the best way to “go out” and The best password to gain a good reputation.
Author: Wang Yan
Author: Wang Yan Editor: Fan Jing
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