Although the traces of time are not visible at all on Andy Lau.
He is 62 years old, but his style remains the same. As for her acting career, she is still busy and productive. In 2023 alone, five movies including " The Wandering Earth 2", " Fast Life ", "93 International Train Robbery: Operation Moscow ", " Stealth " and " Goldfinger " were released.
And now in less than three months of 2024, two more movies have been released.
One is " Mr. Red Carpet ", and the other is " Life and Death Racing ". The two films were released just one day apart. But it is even more special for "Mr. Red Carpet" because it is a film that was withdrawn from the Spring Festival schedule. During the fiercely competitive Spring Festival period, "Mr. Red Carpet" failed at the box office and eventually had to be withdrawn and changed.
But now that it has been re-released, the box office has not improved. The box office of
was only 2.45 million on the first day of the re-release, and dropped to 2 million the next day.
Another new film, "Race", was even more disastrous, with a box office of less than RMB 300,000 on the first day of release.
Of course Andy Lau shouldn't take the blame, but after all, they are also the leading actors. It is increasingly difficult for him to support the box office by himself nowadays. Nowadays, the box office of a film does not depend on the influence of the actors, but more on the quality and reputation of the film, as well as its impact on the audience.
On the first day of the re-release of "Mr. Red Carpet", the film schedule was not low, reaching 11.6%.
Except for "", which has more than 20% of the film schedule, other films are below 14%, such as "Dune 2" 12.0%, "Brilliant Her" 13.4%, and "I Lost You" 13.7 %, but the box office of these films is significantly ahead of "Mr. Red Carpet". Even the Spring Festival movies " Article 20 " and " Speeding Life 2" have less than 9% of the film schedule, but the box office is also higher than "Mr. Red Carpet".
It has been 35 days, but "Mr. Red Carpet" still cannot beat "Article 20" and "Flying Life 2".
At the beginning, because the three films "Article 20", "Flying Life 2" and "Hot and Furious" occupied most of the film schedule, there was insufficient film schedule for films such as "Mr. Red Carpet", so these films were withdrawn from the Spring Festival schedule. Who would have thought that even though there are now more re-releases and more films scheduled, the box office is not good and it still cannot beat them.
So the problem is not how many films are scheduled, but the film itself. So even with the superstar Andy Lau, there is nothing he can do. On the first day of the re-release of
, it got the film schedule it deserved, but the box office was terrible. Eventually, the film schedule on the second day was naturally cut, and the box office situation was even worse.
Although "Mr. Red Carpet" received a rating of 6.8 on Douban, the rating on Maoyan was only 8.5. A film with a score of less than 9 on Maoyan means it is not recognized by the general audience, especially from the age group of the scoring audience. The score is even lower among young audiences. How can such a film achieve a higher box office?
Ning Hao + Andy Lau, this combination did not capture the needs of the audience this time and did not arouse collective resonance, so it has already been shown as early as the Spring Festival. But after all, it had schedule support at that time, and it also received 80 million box office in 7 days. Now, without the schedule advantage, it is even more unbearable to watch. For "Mr. Red Carpet", it has already suffered a loss.
The road to the release of "Mr. Red Carpet" has been full of twists and turns.
was first scheduled for November 17, 2023, an ordinary day, but then suddenly it was changed to the Spring Festival of 2024. After seven days of fierce competition during the Spring Festival, the Spring Festival trip ended in a hurry with a dismal box office, and the schedule was changed again to March 15th. This is no ordinary day, but for Mr. Red Carpet, it is too ordinary. The box office was less than 250 on the first day of the re-release, and it continued to drop again the next day. It was obvious that it had reached its end, and it was difficult to make a big improvement.
No matter which way you look at it, "Mr. Red Carpet" is not so bleak, but the results are often unexpected.
You must know that before the Spring Festival release, the marketing promotion of "Mr. Red Carpet" was also very intensive. It even visited Dong Yuhui's "Walking with Hui" live broadcast room and Zhou Hongyi's live broadcast room. It was also hotly searched again and again, but Still didn't translate into more box office. The marketing campaign didn't add to the icing on the cake, but instead let the film down early.
The plot of "Mr. Red Carpet" is interesting. It is a bold self-mockery and reflection by the film and television people. The whole film explores the "difficulty of communication" in modern society. This time Ning Hao no longer plays with multi-line narratives as in the past, but uses a minimalist approach to construct an elegant comedy with a unique temperament.
But in this way, the audience did not pay for it. No matter if it was changed again, the ending was already doomed.
The disastrous box office failure of "Mr. Red Carpet" was indeed a Waterloo for Ning Hao and Andy Lau. Especially Ning Hao. In recent years, Ning Hao has spent most of his time as a producer, such as "I'm Not the God of Medicine", "Miracle: Stupid Kid", "Desperate", etc., and these movies have good box office, but I didn't expect that When it came time for me to direct again, I overturned. But Ning Hao still maintained his own characteristics and also collaborated with his benefactor Andy Lau.
Of course, "Mr. Red Carpet" is not a bad movie. Although it is far behind Ning Hao's previous movies, it still has bright spots and boldness nowadays. But after all, the market has changed, and Ning Hao wants to have his own expression. There will be a certain price to pay for this.
"Mr. Red Carpet" once again proves that it is not feasible to release it after being withdrawn. Don't always think about speculation and take chances. The audience is not that easy to fool.
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