1905 Movie Network News On March 30, the 11th China Internet Audiovisual Conference, known as a display of achievements and a leading benchmark in the field of Internet audiovisuals, came to a successful conclusion in Chengdu. With the theme of Extreme Audiovisual and Strong Empowerment, this conference held an opening ceremony, 1 main forum, 1 new technology and high-quality program exhibition, more than 40 theme forums and release activities, 45 citizen experience activities and 50 There are screening activities at each screening point, showing more than 100 high-quality works. This conference adheres to the concept of co-creation and sharing, innovative ways to hold the conference, integrate resources, and invite more than 60 departments and units such as fraternal ministries and commissions, mainstream media, teaching and research institutions, and online audio-visual enterprises to participate in the guidance, hosting, undertaking, and co-organizing of the event. , attracted more than 2,000 industry organizations and nearly 10,000 guests to participate in depth, and conducted in-depth discussions on promoting the high-quality development of the online audio-visual industry, with fruitful results.
strengthens mainstream public opinion and leads the new direction of industry development. At the opening ceremony of the
conference, the 2024 Audiovisual China Global Broadcasting Event was officially launched. The event is planned to celebrate the 75th anniversary of the founding of the People's Republic of China and promote 100 excellent multi-lingual audio-visual programs to be broadcast on 100 mainstream media around the world through copyright sharing and channel co-construction.
html On the 29th, at the Internet Audiovisual Empowerment Radio and Television New Media Innovation Communication Forum, guided by the Propaganda Department, Online Audiovisual Department, and Media Integrated Development Department of the State Administration of Radio, Film and Television, and hosted by the Radio, Film and Television Information Network Center, China United Booth Online Platform, and Sichuan Radio and Television Station, Demonstrated the empirical results achieved in innovative communication of radio and television new media. Heads of government departments and industry experts attending the meeting focused on consolidating and strengthening mainstream public opinion, empowering the dissemination of excellent traditional culture, and serving national strategic publicity, focusing on the experience and achievements of online audiovisuals in helping traditional media develop communication channels, innovate communication methods, and improve user experience. , conducted an in-depth study of the methods and paths through which online audiovisual empowers the innovative development of traditional media.
Strengthen technological empowerment and inject new impetus for high-quality development
In this conference, AIGC5G large model VR cloud computing, highly technological terms continue to appear in various speeches and exhibitions. Technological empowerment has become a concern for the entire industry. focus. In the special exhibition area for new technologies and high-quality programs set up by the conference, a series of cutting-edge scientific and technological achievements and innovative applications were unveiled. Among them, the breakthrough development of generative artificial intelligence technology (AIGC) is particularly eye-catching. The AIGC Treasure Hall displayed by Mango TV and the AIGC Innovation Application Studio of Chengdu Radio and Television Station exhibited by Kandu both use artificial intelligence to assist content creators in their creation through deep learning and natural language processing, which not only greatly expands the imagination of audio-visual product production Space has also brought dual changes in quality and efficiency to the online audio-visual industry.
In addition to the exhibition, this conference has a total of 9 sub-forums with themes directly related to technological empowerment. AIGC and Digital Human Development Forum New Technology Empowerment Network Audio-Visual Industry Development Forum Network Audio Forum Future Sound Exploration led by AIGC 5G+AI Video Ring Tone Mobile Media Innovation Forum, etc. Experts, scholars and industry leaders expressed their opinions and analyzed audio under new technologies , audio-visual, and media changes, explore the opportunities and challenges brought by artificial intelligence, and look forward to new changes, new trends, and new futures in the online audio-visual industry under the leadership of technological innovation.
deeply cultivates high-quality content and establishes a model of excellent works.
High-quality masterpieces are the foundation of the development of online audio and video. The conference released the State Administration of Radio, Film and Television's 2023 list of outstanding online audiovisual works, 2024 quality support projects, and the "China Online Audiovisual Development Research Report (2024)", reflecting the development trend of the industry and setting a high-quality benchmark for the industry.
At the Excellent Online Audiovisual Works Release Conference held on the evening of the 28th, the list of outstanding online audiovisual works in 2023 was officially announced. These works have distinctive characteristics of the times. They are not only highly ideological and artistic, but also have wide dissemination and influence, achieving the organic unity of social and economic benefits.The conference for outstanding online audio-visual works has five sections, including short videos, online documentaries, online live broadcasts, online variety shows, online audio programs, online micro-shorts, online micro-movies, online dramas, online movies, and online cartoons. There are a total of 160 excellent online audio-visual works in ten categories. Annual special programs and outstanding organizational units were also announced on the spot, which profoundly reflects the efforts to lead the direction of online audio-visual creation, promote the improvement of the quality of online audio-visual works, and assist the creation and dissemination of high-quality online audio-visual program content. The goal. In the sub-forum of the conference,
held 3 professional forums focusing on the creation and dissemination of micro-short dramas, with in-depth discussions from different dimensions to promote the healthy and prosperous development of the micro-short drama industry. The Short Video Creation and Integrated Communication Seminar of the Micro-Short Drama Innovation Development and International Communication Forum focused on adding technology to empower quality creation, and discussed how to stay loyal to content and maintain quality innovation under the market share model. At the same time, the conference focuses on motivating creators, following the micro-short play to travel, cultural tourism, radio and television cooperation launch ceremony, short play creator support program "Xunguang Venture Capital Plan" launch ceremony and other activities start from creation, pool resources, and concentrate efforts. Provide comprehensive support for the dissemination of original and excellent works. In the "Two Innovations" Forum on Online Audiovisual Empowering China's Excellent Traditional Culture, participating scholars and industry leaders discussed what possibilities "technology +" brings to audiovisual industry innovation (art, traditional culture, new products, internationalization, new quality). Productivity) roundtable dialogue, in-depth discussion on how to promote the two-way pursuit of high-quality creation and cultural heritage.
Deepen industry governance and stabilize the clean and healthy online audio-visual space
How to improve governance efficiency and jointly maintain a healthy and clean online space is a common topic faced by the online audio-visual industry. From the opening ceremony to the main forum of this conference, industry governance has continued to appear as one of the core topics, and the large-screen ecology has been repeatedly discussed. The conference held special forums on the key tasks of the General Administration such as dual governance and the construction of the National Radio, Television and New Media Alliance, and highlighted them in the exhibition to fully demonstrate the results of the relevant work. At the
Forum on Large Screen Ecological Construction and OTT Development, focusing on issues such as TV matryoshka charging and complex operation management of large screen ecological construction, the results of Internet TV large screen governance in the past few years were introduced, and requirements for governance goals in the next stage were put forward. . Since August 2023, in response to the concerns of the people about the charging and complicated operation of matryoshka dolls, the State Administration of Radio and Television and other departments have carried out special governance. After more than four months of joint efforts, the first phase of work has been carried out to control the charging and complicated operation of TV matryoshka dolls. The goal of watching live broadcasts after turning on the phone, reducing the fee package by 50%, and improving consumption transparency has been successfully achieved. The dual governance work effectively promoted user return and viewership growth. The "2024 China Online Audiovisual User Survey" shows that since the launch of dual governance work, TV user experience has been significantly improved, and the proportion of users who are satisfied with Internet TV/Internet Boxes has reached 89.2%. The
conference also continues to pay attention to the social responsibility of online audio-visual. The Online Audio-visual Public Welfare and Social Responsibility Forum brings together management departments, industry elites, experts, scholars, and representatives of public welfare organizations to discuss the public welfare development and social responsibility of the online audio-visual industry, emphasizing the online audio-visual industry. As an important cultural force in the new era, we must not only pursue economic benefits, but also actively fulfill our social responsibilities and contribute to building a harmonious society. The
conference summarized the past successful experiences in Internet audio-visual space governance and looked forward to a series of practical and effective governance measures. Industry experts said that this will be a new starting point for the audio-visual industry to develop more standardized and healthy.
Strengthen international communication and continue to enhance international influence
This conference is in line with the positioning of creating China's famous and world-famous online audio-visual authoritative release, achievement display, industry empowerment, and public sharing. It always highlights international leadership and organizes many events The professional forum will focus on the international communication of micro-short dramas, the export of online audio-visual content overseas, the international communication of cities, the communication of international Internet celebrities, etc., fully demonstrating the characteristics of online audio-visual programs that are down-to-earth and fast-spreading, and better utilize the role of online audio-visuals in telling China well. stories and spread the voice of China.At the same time, international guests are actively invited to participate in the conference and share experiences in relevant professional forums, reflecting the important role of online audio and video in connecting domestic and foreign countries and communicating with the world.
At the seminar on exporting online audio-visual content overseas, the guests focused on models such as MCN overseas expansion, copyright export overseas, and platform overseas expansion. They discussed the experience in distribution and operation of online audio-visual content overseas, and promoted more good content to go global. wide. In the Micro-Short Play Innovation Development and International Communication Forum, front-line directors, screenwriters, and producers discussed how micro-short plays can continue to innovate and break through, and achieve greater international influence under the circumstances of millions of dollars.
The 11th Online Audiovisual Conference has rich and diverse topics, covering many aspects such as technological empowerment, quality creation, international communication, media integration, and industry governance. It highlights authoritativeness, leadership, and internationality, taking into account richness and participation. The content richness, social participation, and media attention have all reached new heights. In particular, the conference accurately grasped the rapid development of online micro-short dramas and gradually presented the overall trend of quality and mainstreaming. It held multiple micro-short drama-related forums and released multiple micro-short drama support plans to promote this rapidly developing emerging industry. Achieve high-quality development on the basis of standardization. Several micro-drama-themed activities were held, and the aisles were crowded with audiences who understood the latest trends in the industry. Through policy presentations by competent authorities and intensive discussions among industry entities, the ideological understanding of the industry was further unified, embodying the conference's role as a bellwether. The side shows the popularity, fame and vitality of the conference.
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