CCTV 315 Party exposed the "amazing Tinghua Liquor". According to reports, starting from 2020, a Tinghua Liquor known as "high-end business liquor" has appeared in the consumer market. "The standard version sells for 5,860 yuan, and the premium version The price is 58,600 yuan!" The price is shockingly high.
At the same time, the product advertises that this wine has the effects of improving immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging. In fact, the international patent has not been recognized.
According to CCTV Financial Report, the reporter checked on the official website of the International Bureau of the World Intellectual Property Organization and found out that "The combination of alcohol and cooling agent" submitted by Tinghuajiu can regulate sexual function, protect the cardiovascular and cerebrovascular system, promote liver cell regeneration, and fight tumors. "Used to Improve Immunity and Sleep Quality" is blank in the national processing status column. The patent attorney responsible for this explanation explained: Anyone can apply to publish their so-called invention patent, but whether it can be recognized as a patent is another time. thing. In addition, he told reporters that the cooling agent mentioned in Tinghuajiu’s patent is not a high-tech substance, but our common mint extract.
publicly shows that Yibin Tinghua Liquor Development Co., Ltd. was established in December 2012. The legal representative is Li Rongquan, with a registered capital of 14.7 million yuan. Its business scope includes the production and sales of liquor, the production and sales of prepared wine, etc. In addition, the company has been involved in multiple legal disputes and has been sued by Luzhou Laojiao Co., Ltd. and Kweichow Moutai Co., Ltd.
After inquiry, after CCTV’s “March 15” party exposed “Tinghuajiu sold for more than 50,000 yuan”, Tinghuajiu’s WeChat public account has been stopped due to “excessive marketing and user harassment behaviors.” In addition, e-commerce platforms such as Taobao and JD.com have removed “Tinghuajiu” related products from their shelves.
It is worth noting that the parent company of Tinghuajiu is Qinghai Spring Medicinal Resources Technology Co., Ltd., an A-share listed company Qinghai Spring. Public information shows that Qinghai Chuntian’s main business is the beverage and health industries. Among them, the beverage FMCG business segment mainly focuses on the research and development of high-end liquor and the sales of "Tinghua" and "Reading Flower" series of high-end liquor. The company's 2023 semi-annual report shows that this business segment achieved operating income of 34.2586 million yuan, a year-on-year decrease of 52.88%. In addition, the official website of Tinghua Wine Industry shows that the chief designer of Tinghua Wine is Zhang Xuefeng, chairman of Qinghai Spring.
According to its financial report, the business model of Tinghua Liquor in Qinghai Spring is that the company has launched a strategic cooperation with Yibin Tinghua. The company is the exclusive agent for the sales of "Tinghua" and "Duhua" series of high-end liquor. After purchasing from Yibin Tinghua, It sells externally through a model of self-operation and dealers, supplemented by e-commerce sales.
Therefore, the advertisement named by CCTV 315 that "boasts multiple functions" cannot be separated from the work of Qinghai Spring, an A-share listed company.
On March 15, the Shanghai Stock Exchange issued a supervision letter to Qinghai Spring in response to CCTV’s report that the company’s product advertising was illegal.
As of the latest closing day, Qinghai Spring’s market value is 3.8 billion yuan.
Xiaoxiang Morning News reporter Chen Yingzhi comprehensive report
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