Having a house, a car, being tall, being young and rich, having a good personality, and "there is no threshold for marriage, just be kind"... This kind of marriage and love conditions are very rare in reality, but I didn't expect that they are everywhere on the marriage and love platforms. High-quality opposite-sex resources, zero-threshold attractive advertisements, and conclusive success stories, how can we keep friends who want to find a partner from being tempted?
Is this really the case?
In order to enter the dating website company and gain a true inside understanding. In December 2023, the reporter passed the interviews of many dating companies such as Zhenai.com, Jiayuan, and Love Class, and became a matchmaker and began professional training. There were more than thirty newcomers participating in this training at Zhenai.com. To the reporter's surprise, the main content of the matchmaker's training was "talking skills", and throwing "bait" was the first step.
Zhenai.com call center training instructor: Do customers register on Zhenai.com just to find a partner? What customers care about most is people. As long as you give people to customers, that's enough.
Zhenai.com call center training instructor: Don’t hang up the phone because a girl has browsed your information. The girl is 168 centimeters tall, has a good figure, and is very beautiful... roughly speaking, there are one or two advantages that attract customers. develop interest.
love class training techniques are simpler and clearer.
Love Course Offline Store Training Instructor: This girl saw your information and was very interested in you. She asked our matchmaker to call you. It was the girl who asked us to call you.
Employees at Jiayuan offline stores also emphasized this part when sharing their experiences.
Baihe.com Century Jiayuan offline store training instructor: According to the person the customer needs, we simulate a human figure, which is actually to attract customers.
Reporter: Does this person exist?
Baihe.com Century Jiayuan offline store training instructor: It does not need to exist.
Lecturer said that creating a "virtual character" is a shortcut for newcomers to get started quickly. The old matchmaker is rich in experience and can piece together stories about any member she has learned about in the past at any time. With such lies and deceptions, reporters can’t help but wonder, what should customers do if they want to meet this unreal “real person”?
Love Course Offline Store Training Instructor: I will teach you how to be round later. Come here and you won’t just see this one girl, there are so many girls.
If the "virtual human" bait attracts customers, it will complete the "first step" of sales. The following words were ostensibly to verify the client's information, but what the lecturers asked the matchmaker to do was actually to screen whether the client had money.
Love Course Offline Store Training Instructor: After customers come, you have to check whether they have money. If you don’t have money, you won’t talk to them.
Baihe.com Century Jiayuan offline store training instructor: Ask questions through customers’ hobbies, daily consumption habits, Sesame Credit, credit cards, and deposits.
Zhenai.com Call Center Training Instructor: Praise him and know his income. If you have money, he will be your intended customer. It is difficult for a clever woman to make a meal without straw. For members who have no money, let them go and let yourself go.
"Let him go and let yourself go." It turns out that in the eyes of matchmakers, only wealthy consumers are worthy of their next services. First, the virtual character throws "bait" to lure consumers to take the bait, and then the financial ability is screened. The next thing the matchmaker has to do is to lure you into the urn. Let consumers regard marriage and love platforms as their only hope and block other possibilities.
Baihe.com Century Jiayuan offline store training instructor: We have blocked the customer’s work circle, friend circle, family circle, social circle, etc.
Love Course Offline Store Training Instructor: If there are introductions from family members and friends in the customer’s life, as well as introductions to work groups and social groups, what else will the customer do here? At that time, it will be difficult for him to swipe his card, and his circle will be blocked.
The instructor of Jiayuan emphasized during the training that customers must be treated as "prey".
Baihe.com Century Jiayuan offline store training instructor: Our place is your paradise. Giving him this hint is actually a hunting logic.
Just like this, under the pursuit and interception of the matchmaker, consumers step by step step into the trap set by the matchmaker. As long as you pay, the matchmaker's purpose is achieved.
Zhenai.com Call Center Training Instructor: When we do front-end sales, we must raise the requirements of our members for mate selection. Who is looking for a partner and doesn’t want to find someone better? Only in this way can customers have the motivation to consume. The matchmaker lowers expectations after taking over. How can I find a matchmaker without lowering expectations?
If he had not personally participated in the matchmaker training class within the dating company, the reporter might never have guessed that the enthusiastic matchmaker sitting across from him was actually a performer with a set of skills. According to the requirements of the matchmaker training courses of these companies, matchmakers basically use perfect "virtual characters" to whet their appetites, screen out wealthy customers, and dash customers' other hopes. All this foreplay is to get consumers to pay obediently. .
Baihe.com Century Jiayuan offline store training instructor: To be honest, our quotation is based on how much money the customer can pay.
Love Course Offline Store Training Instructor: A rich customer quotes 48,000 yuan, you can quote how much you want to sell him. How
charges consumers? The content of the training techniques provided by these companies to matchmakers is much more straightforward.
Zhenai.com Call Center Training Instructor: Be direct when asking for money. When I was in sales, I only said one sentence when I rushed to the back, "Sister, believe me, open it now, sister, you will definitely thank me." "Sister, believe me, you believe me, don't think so much, open it now." Sister, believe me’.
Will the training routines of dating companies really be used on consumers? The reporter conducted an experience survey.
Baihe.com Century Jiayuan offline store training instructor: simulate a humanoid according to the person the customer needs.
Zhenai.com Matchmaker: There is a man here, 34 years old, unmarried, 181 cm tall. Graduated with a bachelor's degree, sunny and handsome.
Zhenai.com Matchmaker: The lady is a manager of a foreign company and is 165 centimeters tall.
Century Good Marriage Matchmaker: This man works in a state-owned enterprise with an annual salary of about 350,000 to 400,000 yuan.
Sure enough, in the initial contact, the matchmakers offered the opposite sex that was very in line with the consumers' wishes, attracting consumers to further communicate with the matchmakers.
Zhenai.com call center training instructor: If he has money, he is your intended customer.
Love Course Offline Store Training Instructor: You still have to see if you have money.
Century Jiayuan offline store Matchmaker: Do you have any debts? How much is a monthly mortgage? You have a credit card, right? What is the amount?
Zhenai.com offline store Matchmaker: Is the quota available for Huabei more than 2,000 yuan? It doesn't take much.
Without exception, when interviewing consumers, matchmakers will constantly ask about consumers' various economic conditions.
Baihe.com Century Jiayuan offline store training instructor: Kill their hope of finding a partner in life.
Love Course Offline Store Training Instructor: We must block their circle.
Love Course Offline Store Matchmaker: After all, whether it is introduced by your hometown or introduced by people around you, apart from knowing your approximate age group and appearance, it is difficult to know other information.
Century Jiayuan offline store Matchmaker: In my opinion, the most important thing is that the social circle is hindering you, because the social circle here is really not big.
As the trainers said, they want consumers to believe that only dating agencies are their last hope for dating.
The deepest pains in the hearts of men and women are the reasons why matchmakers induce consumers to place orders and pay money. For example, for unmarried men, we need to create dreams and tell success stories; for older unmarried women, we can give members a sense of urgency in terms of childbearing age; for divorced people with children, we can start from the perspective of children, and the earlier they remarry, the easier it will be for their children to accept each other, etc.
If it still doesn't work, there is another trick - "acting promotion".
Zhenai.com Call Center Training Instructor: Calling manager on the phone, this kind of acting should make members feel more real.
Zhenai.com Call Center Training Instructor: Passionate, ‘Manager, please consult me’. When acting, you have to act decently and do the whole thing.
In this Jiayuan offline store, the reporter made even more unexpected discoveries. As long as the consumer comes to the store for an interview, the manager will monitor the content and progress of the interview between the matchmaker and the consumer in real time through the hidden camera in the room.
real consumption experience site: What this money buys for you is your own time.
surveillance screen: Maybe you think that I am 22 years old now and not so anxious. But let me tell you, maybe three or five years will pass quickly.
During the interview, when the manager felt that the matchmaker couldn't handle it, he would find various reasons to call him out for on-site teaching and imparting experience.
real consumption experience site: Mr. Zheng, please come out, I need your signature here, sorry.
Baihe.com Century Jiayuan offline store manager: Reduce the price when it’s time to reduce the price. You must have the awareness of making a deal now and don’t let the customer go back and think about it. Use all means, no matter what the reason, don't give customers so many reasons and excuses, and charge whatever amount you want.
’s pre-employment training, from the manager to the training teacher to the trained sales matchmaker, the focus of the career is not to promote a thousand-mile marriage between pairs, but how to use deceptive "words" to lure consumers, the purpose Just for performance commission. When
reporters experienced it, the matchmakers of these dating platforms all promised that the company is a serious dating platform. We will filter out dishonest members and members with serious illnesses to ensure the safety of customers in marriage dating. However, the reality is not so rigorous.
Zhenai.com Call Center Training Instructor: Why do you have to judge? He said he wasn't married, so he wasn't married.
Baihe.com Century Jiayuan offline store training instructor: To be honest, we cannot verify some hidden diseases.
Century Jiayuan offline store Matchmaker: You can rest assured to leave your happiness to me. Trust me, I will not let your money go in vain.
reporters found that the number of complaints about marriage and love platforms has remained high in recent years, and a considerable number of them are related to the training content of the platform. Fabrication of virtual objects, induced consumption, and lax information review have occurred from time to time.
editor/Tan Weiping
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