During the "March 15" period in 2024, Taikang Life's high-performance sales team - Health Wealth Planners (hwp) launched the "I Spoke for Consumer Protection" campaign, actively participated in the protection of consumer rights and established a top professional benchmark image in the industry.
Diversified “3.15” publicity activities
Guide consumers to understand and use finance
As Taikang’s core team of outstanding performers, hwp actively participates in consumer protection publicity and service activities, advocates rational consumption and value investment concepts, and enhances the convenience of financial services for the people. sex, availability and sense of acquisition.
Branch hwp carries out wide-coverage, multi-level and diversified consumer protection education. By creating special areas, distributing promotional materials, providing on-site consultations, scanning QR codes with mobile phones, and signing integrity declarations, we focus on the service scenarios and high-frequency matters involved in daily life to promote consumer rights protection financial knowledge to consumers and strengthen their identification. The ability to prevent illegal financial activities and financial risks guides people to be cautious when purchasing products or receiving services, and to consume rationally.
Combining online and offline to innovate the form of education and publicity. During the event, hwp launched the short video "I speak for consumer protection", and all employees participated in the consumer protection education and promotion activities. At the same time, a special micro-film was shot around "pension finance" to do positive publicity and enhance consumers' financial literacy and financial security awareness.
With the help of Chaosi, Taikang’s characteristic heart-warming services are carried out. During the "3.15" period, hwp cooperated with Taikang big health ecological institutions and new life experience centers such as Taikang Baibo Dental and Beitong Children's Ophthalmology to provide consumers with health consultation, dental, ophthalmology and other free medical services, using the "Consumer Protection +" form to practice Fulfill social responsibilities, implement and implement the concept of doing practical things for the people, and protect the good life of our customers and families.
Taikang Life’s consumer protection education is not limited to the “3.15” period. It has now established a regular consumer publicity and education work mechanism to continue to explain insurance knowledge to the public and issue insurance consumption risk warnings. At the same time, in terms of information disclosure, we rely on a new information disclosure system to ensure the timeliness of disclosure and effectively safeguard the rights and interests of consumers.
Using HWP as the core to build a "three modernization" team
Improving customer service quality from the source
Taikang Life starts from the HWP and other marketing teams that are most closely connected with financial consumers, carries out "standardized and professional" management of sales behavior, and strengthens professionalism We will build a professional, professional and performance-optimized team, put customers at the core, and protect consumer rights from the source.
Sales standardization is the cornerstone of the healthy development of the industry. Taikang Life has completed the formulation of product grading and customer grading standards to ensure that appropriate products are provided to appropriate customers through appropriate sales personnel. This is in line with the "three appropriate" principles of strengthening consumer rights protection; sales specialization is the development trend of the sales team. Taikang adheres to the three-end collaborative new life insurance model of "payment + service + investment", which is conducive to expanding the boundaries of the industry, lengthening the sales and service chain of hwp, and helping the team become more professional and professional, providing customers with services covering insurance sales and health care , comprehensive financial planning services to truly meet the needs of consumers in the longevity era for products and services.
Taikang Life strives to build a professional, professional and performance-optimized hwp team. High-standard screening of agents at the front-end entrance allows more young, knowledgeable and high-quality talents to stand out; at the back-end, through a complete training system and Taikang's first super-body training model, we strengthen the awareness of integrity and compliance management and enhance the professionalization of agents sales level.
After six years of development, hwp has taken advantage of the trend of new life insurance and entered the fast lane. The human resources continue to make breakthroughs, the premium and happiness appointment contribution rates are rising year by year, the team is young, highly educated, high-quality, and high-performance, and the company has completed the nationwide layout of provincial capital cities and the network layout of developed markets.
hwp actively advocates consumer protection, which not only attaches great importance to consumer rights and interests, but also makes a positive contribution to the healthy and sustainable development of the industry. Taikang Life will continue to focus on the protection of consumer rights and interests, promote the healthy development of the industry, and provide consumers with more secure, convenient and affordable health and wealth planning services.
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