From March 11 to 14, 2024, the 2024 Hong Kong International Film and Television Exhibition, one of the world's most important film and television trading markets and the premier event in the Asian film and television industry, will be held at the Hong Kong International Convention and Exhibition Center. Shanghai Raccoon Film Co., Ltd. was initiated by the Shanghai Municipal Culture and Tourism Bureau and the Shanghai Radio and Television Bureau, and under the leadership of the Shanghai Radio, Film and Television Production Industry Association, with "2024 Panda Douqiu Talking about Traditional Musical Instruments Season 2", Projects such as "Ice and Snow Love" and "Secret Mountains and Seas Source" participated in the exhibition collectively. During the exhibition, we were invited to participate in the "Shanghai Audiovisual" boutique promotion conference, the Guangdong Province key film project press conference, the "Shanghai Night" Shanghai-Hong Kong cooperation theme reception, the "Chinese Content International Communication Forum", etc., and actively participated in the competition in the international film and television market. Further enhance the global resource allocation capabilities of Shanghai Raccoon Films’ film and television industry, and help the international influence and dissemination of Chinese film and television works.
Shanghai Raccoon Films has always strived for excellence and improved the production quality of its films, while keeping in mind its mission of promoting Chinese culture and inheriting the spirit of film and television art. Continuously expand the depth and breadth of original film and television works, participate in more domestic and overseas industry exchange meetings, bring more surprises to the audience, and inject new vitality into the promotion of traditional Chinese culture. In 2024, in order to achieve better diversified development, Shanghai Raccoon Films will cooperate in depth with Heilongjiang Film Studio and Heilongjiang Film and Television Production Center on the large-scale TV series "My Mother is a Sister" (tentative title). We will cooperate in depth with the Guangdong Federation of Literary and Art Circles, the Guangdong Film Association, and the Guangdong Directors’ Home to develop experiential training for the incubation of outstanding scripts.
Mr. Ni Chuanqi, CEO of Shanghai Raccoon Pictures, said: The company will adhere to excellence and improve the production quality of its films, and will also keep in mind its mission of promoting China’s traditional mountain and sea culture and inheriting the spirit of film and television art. In the future, in addition to retaining the existing major movies "Secret Mountains and Seas. Origin" and the TV series "My Mother Is My Sister" in 2024, the company will also develop high-quality short dramas and expand overseas markets to introduce them, and continue to expand original film and television. The depth and breadth of the works, participating in more industry exchange meetings at home and abroad, will bring more surprises to the audience and at the same time inject new vitality into the promotion of traditional Chinese culture.
Among the many participating companies, Shanghai Raccoon Films Co., Ltd. made a splash at the international film festival with its nationally-created shining IP Panda Douqiu Season 2. This cartoon character, based on a panda, is cute and naive and is deeply loved by the audience. It not only vividly introduces 30 representative Chinese traditional musical instruments such as guqin, flute, erhu, pipa, and chimes, but also promotes traditional Chinese culture and inspires the patriotic sentiments of young people. Chief producer Ni Chuanqi also won the Best Producer Award in the Online Feature Film Unit of the First Hong Kong International Online Film Festival for Panda Douqiu. He chose pandas as the image to promote the IP because of its unique identity and cute appearance. Attracting the audience's attention is also to allow IPs with traditional Chinese culture to popularize these immortal musical instruments that have been passed down for thousands of years, which has a more symbolic meaning.
Shanghai Raccoon Film Co., Ltd. has been committed to presenting and modernizing China's excellent traditional culture through film and television. While catering to market aesthetics, they spare no effort to shoulder the mission of the times to promote traditional culture. Their efforts have received strong support from the Shanghai Municipal Bureau of Culture and Tourism and the Shanghai Municipal Radio and Television Bureau. These departments will give full play to the unique role of film and television works in transcending cultural barriers, conveying contemporary values, establishing the image of the city, and winning people's resonance, continue to build the "Shanghai Audiovisual" international communication brand, and encourage and support more "Shanghai Audiovisual" products to land overseas .
At the same time, Shanghai will also strengthen cooperation with overseas media platforms and hub institutions, innovate external communication methods, and promote the international, regional and focused communication of China’s voice and Shanghai stories. In this way, they will present a credible, lovely and respectable image of China and the ever-changing urban landscape of Shanghai.
Source: Xianning News Network
(Source: Financial and Business Information)
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