The Spring Festival has been over for a month, and the short play "I was a stepmother in the 1980s" (hereinafter referred to as " Stepmother ") continues to be popular, with the number of views on Douyin exceeding 1 billion. Although there are various myths about the sudden wealth of "Stepmother" circulating in the world, objectively speaking, the income of this drama is still some distance from the "ceiling of short dramas" " Wushuang ". With the ability of the boss behind the scenes, Mi Meng, to create topics , the degree of breaking the circle is staggering.
After watching a few episodes, you will know that there is a reason why "Stepmother" can dominate the topic during the Spring Festival. The so-called "female college student time travels back in time to marry a second-married pig farmer in the countryside" is just a gimmick to attract viewers to click in. It is also like the pattern on the food package. Only when you open it do you realize that there is something else going on.
The heroine woke up from a nap and found that she had appeared at her own funeral. The year was 1987. The girl she "souled through" was named Si Nian. She was originally a pampered city girl. She found out in her 20s that she had been given the wrong child. Her biological parents were in the countryside, so she had to marry a rural leader instead of "Shen Si Nian". A second-married old man with two children.
Knowing her life experience, she came to her husband's house, only to find that her fiancé was not ugly, old, fat and big-eared. He was now comparable to a domineering president. Not only was he handsome, but he was also generous and considerate, so she took up the job with peace of mind. Stepmother. But in addition to the two protagonists, almost all the supporting characters in the play are villains - the adoptive parents who turn their backs and refuse to recognize anyone, the aunt who does not work for money and abuses the children, as well as the aunt's niece, the pig farm driver, and the actor's sister and brother-in-law. , ex-boyfriend... I want to live a good life, but there are too many obstacles in the way. Fortunately, the heroine has dual business online, using her super invincible Kung Fu and a pair of skillful hands to level up and fight monsters along the way. Later, relying on her good skills in making braised meat, she and her husband became rich together, and the lovers eventually got married.
"Stepmother" has a total of 82 episodes, each episode is one and a half minutes, and it only takes more than two hours to watch them all. This volume even makes many people give up the habit of watching dramas at double speed. In fact, just by looking at the synopsis of the plot, you can tell that it is full of earthy flavor, but the "earthly and over-the-top" style has made many people successfully fall in love with it. Many viewers saw the streaming ads on social platforms and entered the show with the idea of "just taking a look". I fell into a trap, and the result was "Although I knew it was a routine, I still got sucked in."
The director understands the audience. First of all, in terms of casting, "Stepmother" has surpassed most short dramas nowadays. This drama is also known as "The Rural Love Story of Huo Jianhua and Kim Go-eun". Because of the appearance of the male and female protagonists, netizens called it "a huge crowd". The actor who played the male protagonist was described as "the upper half of the face is Xiao Zhan , and the lower half is The face is Huo Jianhua . When he smiles, he looks like Liu Ye. When he doesn’t smile, he looks a bit like the thin and unattractive Daniel Wu. The heroine’s face is a combination of Shirley and Kim Go-eun. Although the plot is so crude, the looks of the two people are so refreshing and incompatible. The huge contrast visually stimulates the desire to follow the drama.
In terms of plot, "Stepmother" follows the same routine as most short dramas, taking the "cool drama" route. However, compared to the "cool drama style" set off by "Story of Yanxi Palace" a few years ago, "Stepmother" is short and concise. , the "feeling of pleasure" comes more directly, without any twists and turns, and no matter how difficult the opponent is, the heroine will definitely win if she strikes three times, five times five times two. The heroine has a mouth and a brain, while the male protagonist is gentle and rich, giving away money if they disagree with each other. He is also a "wife-protecting maniac" and is like a "pure love god of war." Audiences who follow this kind of drama don't have to use their brains at all, and Keep chasing, keep "cool". "A female college student traveled through time and became a bitter adopted daughter, who was forced by her parents to marry a second-married man with two children in the countryside." At first glance, it seems like a bitter drama, but when you dive into it, you find it is funny and refreshing, with a retro background setting from the 1980s. , there are too many elements to pursue.
Emotional value is the core of this year's Spring Festival film and television works. "Stepmother" greatly aroused the emotional resonance of the audience and captured the mood of the times. Looking back on the Spring Festival in previous years, there are videos circulating on the Internet about how to respond to difficult relatives who urge you to get married, give birth, ask about buying a house or a car, etc., and "Stepmother" is more like an upgraded version of these collections.The heroine did not take the usual path, staged a "straight-forward pursuit of love", and also madly uttered various buzzwords, "Anyway, we are engaged, so we will treat it as an advance on demand", "The opponent is unknown, and the strong will be strong", "It's really unlucky, haven't you gone out yet?" "Look at the almanac" "It was your appearance and confidence that attacked me first"... The audience of "Stepmother" is mainly young people. At this moment when the post-00s are reorganizing the workplace and ideological concepts, the heroine outputs everything and transforms into the Internet. Mouth replacement", with an average of one reversal every two minutes, not only "relieves" the young people's anger, but also "relieves their anger" quickly, which can be called the contemporary "breast man" (Internet term refers to a strong attack on bad things, neat ending, protection A lot of female netizens have breast cancer).
"Stepmother" is a qualified "electronic pickle", which is reminiscent of the popularity of "The Princess's Promotion" many years ago and meets the entertainment needs of today's young people. But at the moment, most short dramas, including "Stepmother", can only be regarded as a kind of entertainment consumer products at best. They are a completely different concept from long dramas, and they are even further away from art. Emotional value should come from life. If you are used to being constantly stimulated by this artificial "feeling of pleasure", you will get further and further away from the real life experience. Just like the pleasure of buying something, it may only occur at the moment when you place an order or open the package.
Source: Jinan Times
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