1905 Movie Network News inherits traditional Chinese culture and enables innovative audio-visual experience. On March 28, the Internet Audiovisual Empowerment of China’s Excellent Traditional Culture and Innovation Forum was held at the 11th China Internet Audiovisual Conference. The Art China audio-visual platform was officially launched at the meeting, aiming to promote traditional Chinese culture and art, covering calligraphy, painting, sculpture, intangible cultural heritage and other fields. The Art China audio-visual platform will establish a multi-dimensional communication ecology, innovate audio-visual expression methods, explore new models of audio-visual interaction, and help Chinese art go global.
Wang Zhaonan, iQiyi’s chief editor and vice president, and Chen Xiao, iQiyi’s senior vice president, combined iQiyi’s practice and expressed their respective thoughts on the two creations of online audiovisual empowerment of traditional culture. The forum further focused on the theme of deepening the creation of high-quality content and promoting the innovative development of traditional culture, and invited guests from the industry to have in-depth conversations from four sections: drama, variety shows, documentaries, and animation.
Screenwriter Zhang Wei, host Zhang Shaogang, and iQiyi Vice President Niu Jixin first discussed the drama section. Zhang Wei used her screenwriting works "One Thought of Guanshan" and "Menghualu" to describe her understanding of the traditional culture of drama adaptation, and said that she is currently writing the script of the new drama "One Thought of Jiangnan". She said that although "Yi Nian Guan Shan" has an imaginary historical background, its presentation of oriental aesthetics and chivalrous spirit is very traditional, while "Meng Hua Lu" benefits from Yuan dramas and explores the possibility of IP during adaptation. It is all an innovative attempt.
iQiyi Vice President Jiang Bin, host Zhang Shaogang and Mango TV Assistant General Manager and Deputy General Manager of the Program Center Hong Xiao shared how to mutually empower each other with the excellent traditional Chinese culture in terms of variety shows. Zhang Shaogang took "Farming" as an example. He believed that farming is a kind of traditional culture. This program has made countless young people feel that farming is a beautiful thing. Variety shows should convey the emotional value of truth, goodness and beauty. No one wants to feel bad after watching a variety show. What they hope to see is sincerity, kindness and beauty. Moreover, variety shows should strive for stability rather than explosion.
Cui Yu, director of "If National Treasure Could Talk", Wang Jian, documentary director of Sichuan Radio and Television Documentary Center, and Chen Beier, a well-known host of TVB in Hong Kong, China, each talked about their experiences and ideas in participating in the production of documentaries. Chen Beier is the host of the poverty alleviation documentary "Infinite Road", leading the audience to witness many poverty alleviation stories in mainland China that are unknown to Hong Kong people. She believes that documentaries should be the eyes of the audience, record places they cannot go, and capture the most authentic and authentic stories with sincerity.
Zhang Hui, deputy general manager of Beijing Forbidden City Palace Culture Development Co., Ltd., and Hao Bo, general manager of iQiyi Studio 12 and chief producer of "The Forbidden City", said that the latest animation "The Forbidden City" they collaborated with Meow Room" is an attempt to innovatively express traditional culture. Zhang Hui introduced that they integrated the collections of the Forbidden City, the historical background of the Forbidden City, and the architecture of the Forbidden City into the plot design and character design of this animation work. Animation is a good medium that can help us shift the narrative path from the collection to the audience. , this is a surprising discovery for us.
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