reporter Fang Zhuoran
editor Peng Peng
As people pay more and more attention to the environment and health, food with "health concepts" has become one of the fastest growing consumer categories.
On March 13, 2024, Jiemian News learned that after the Shanghai Consumer Protection Commission monitored 100 live broadcast rooms on 14 consumer-frequent online shopping platforms such as Taobao, Douyin, Kuaishou, and Xiaohongshu, the purchase of products claiming to be nutritionally healthy (low fat, low sugar, low sodium, low energy, high protein, etc.) and conduct relevant testing. After investigation,
found that the sugar content of a large number of products in live broadcast rooms is seriously misleading. "Zero added" is actually the main marketing slogan. The statements of "high, rich, reduced, low" are very arbitrary, and the food label compliance of live broadcast products is low. , many products are suspected of fraud.
The Shanghai Consumer Protection Commission revealed that 83 of the 100 live broadcast rooms in this survey involved "sugar-free, sucrose-free, no added sugar, no added sucrose" and other related products. The anchors of this type of live broadcast room will emphasize that the product is suitable for people such as "sugar people", "sugar babies", "sugar control people", "pregnant mothers", "elderly people", "children", etc. Attracting this type of people can buy with confidence. Judging from the anchor's oral broadcast, web page details, product labels and test results, nearly one-half of the products are false, and some products claiming to be sugar-free actually contain very high sugar.
At the same time, a total of 66 "zero added" products were involved in the 100 live broadcast rooms in this survey, covering various "zero added colorings", "zero added preservatives" mentioned in live broadcasts, web pages and product packaging. words. But in fact, some products do not require the addition of colorings or preservatives, while some advertising "zero additions" are marketing gimmicks. Even if relevant ingredients are detected in the product, merchants can interpret it as "raw materials are brought in."
In addition, this survey tested 100 items of food for nutritional content and found that 22% of the items did not comply with the sodium label value.
"National Food Safety Standard - General Principles for Nutrition Labeling of Prepackaged Foods" (gb 28050-2011) is a national standard implemented in my country on January 1, 2013. This standard is applicable to the description of nutritional information on nutrition labels of prepackaged foods. and instructions.
The Shanghai Consumer Protection Commission believes that gb 28050-2011, as a national mandatory standard for the food safety industry, clearly stipulates the necessary labeling of energy and core nutrients protein, fat, carbohydrate and sodium content and their nutrient reference values (nrv) The purpose is to popularize food nutrition knowledge, guide consumers to make scientific dietary choices, and promote a reasonable and balanced diet and good health.
Investigations show that some food manufacturers that sell goods through live broadcasts generally have poor compliance capabilities in food labeling.
The Shanghai Consumer Protection Commission pointed out that in the "Ketchup Sauce Sugar Control" live broadcast room, a survey of a product called Sugar-Free Crispy Pork Floss in the Sugar Friend's Kitchen found that both the anchor's broadcast and the product packaging claimed erythritol. Content is 30.0g/100g. Erythritol was not detected in the actual test results of
, but 33g/100g of maltitol was detected, which is seriously inconsistent with the information in the product ingredient list. Moreover, the two sugar alcohols participate in different metabolisms of the human body and have huge differences in energy value. This product is suspected of deceptive behavior.
In the investigation of a product called Mr. Beaver Bibimbap Seaweed in the live broadcast room of "Mr. Beaver Seaweed Crushed Factory Direct Sales", it was found that the background of the live broadcast room promoted "0 sugar 0 salt"; a total of 4 colors/packaging flavors of the product appeared in front of the anchor. , the shopping cart in the lower right corner shows the product being explained with a picture of Mr. Beaver’s ready-to-eat cod and meat floss original bibimbap; the anchor used original and classic flavors as examples when explaining the ingredient list: “Only white sesame seeds, golden flaxseeds, corn oil, sesame oil, olives Oil, seaweed oil, the ingredient list is clean, classic and original, suitable for children over 6 months old who can eat complementary foods, 0 salt and 0 sugar, high in calcium, high in iron and high in selenium." The actual sample package
received was original flavor, but the ingredient list added trehalose and edible salt. The anchor claimed that the ingredients were inconsistent with the product.
At the same time, the measured selenium value of this product does not meet the allowable error range of the selenium label value in gb 28050-2011, nor does it meet the high selenium claim conditions.The video background claims low calorie, but neither the labeled value nor the actual measured value conforms to the low calorie claim in gb 28050-2011. This product does not meet the national mandatory standards. Product testing, oral broadcasting and labeling are inconsistent, and it is suspected of deceptive and misleading behavior.
In the investigation of a product called sugar-free donkey-hide gelatin black sesame pills purchased in the live broadcast room of "Skin Care Expert Xiaoli Sister", it was found that the anchor claimed that the sesame pills were sugar-free and suitable for "sugar people"; the product packaging claimed to be sugar-free , the sugar content is 0g/100g; the ingredient list contains maltitol. In actual testing, it was found that the sugar content was 7.2g/100g, and in addition to maltitol, sorbitol was also detected. The product actually contains sugar, which is required for special groups of people to eat in an appropriate amount. It is also inconsistent with the nutritional content of the product and is suspected of deceiving consumers.
In addition, based on the comparison of anchor oral broadcast screen recordings, product links, detail page introductions, product outer packaging label information and actual testing data, the Shanghai Consumer Protection Commission evaluated 100 products from multiple perspectives such as consumers’ right to know, right to choose and fair trade. Comparing the scores of each live broadcast room, the overall average score of each live broadcast room is 5.44 points (out of 10 points).
This survey conducted a horizontal comparison of the scores of platforms that purchased more than five samples. The average scores from high to low were: Mogujie 7.86 points, Taobao 6.76 points, Douyin 5.21 points, Xiaohongshu 4.89 points, and Kuaishou 4.58 points. , WeChat video account 1.80 points. WeChat video accounts have serious deficiencies in protecting the rights and interests of consumers during live broadcasts.
At the same time, the Shanghai Consumer Protection Commission compared the scores of store live broadcast rooms and Internet celebrity live broadcast rooms: the store live broadcast room scored 4.65 points, and the Internet celebrity live broadcast room scored 6.49 points; the purchased samples were compared horizontally by product category, and the average score was: From high to low, they are: dairy products 8.08 points, beverages 6.53 points, preserves 5.14 points, cereal products 4.89 points, pastries 4.67 points, and snack foods 4.15 points.
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