Nandu News reporter Liu Yifan March 12, hosted by the International Cooperation Department of the State Administration of Radio and Television, co-organized by the Shanghai Radio and Television Bureau, Shanghai Songjiang District People's Government, China (Zhejiang) Film and Tel

Nandu News reporter Liu Yifan March 12, hosted by the International Cooperation Department of the State Administration of Radio and Television, co-organized by the Shanghai Radio and Television Bureau, Shanghai Songjiang District People's Government, China (Zhejiang) Film and Television Industry International Cooperation Zone, Shanghai Cangcheng Film and Television Culture The Second International Communication Forum on Chinese Content, co-organized by the Industrial Park and Phoenix Satellite TV, was held during the Hong Kong International Film and Television Exhibition (filmart). With the theme of "Strengthening the dissemination of Chinese content and sharing wonderful audio-visual China", the forum brought together heads of media organizations and front-line creative teams from mainland China, Hong Kong, Macao and Taiwan, Japan, South Korea and other regions to discuss how to better utilize Chinese audio-visual content in We should play a unique role in international communication and mutual learning among civilizations, and jointly tell the story of China.

Shi Zhiyan, a second-level inspector of the International Cooperation Department of the State Administration of Radio and Television, said in her speech that with the development of mobile, social, visual and intelligent international communication, audio-visual content has increasingly become an important carrier for cultural exchanges between China and foreign countries. In recent years, the State Administration of Radio, Film and Television has given full play to the characteristics and advantages of audio-visual programs in international communication, vigorously promoted content products and services to go global, and contributed to exchanges and mutual learning among civilizations.

Regarding how to further promote the international communication of Chinese-language content, Shi Zhiyan put forward three suggestions: first, focus on high-quality creation and create high-quality content that integrates both China and foreign countries; second, focus on technological empowerment and expand the development space for international communication; third, strengthen communication and collaboration, Promote complementary advantages and win-win cooperation. Shi Zhiyan said that in today's era when the future and destiny of all countries in the world are closely linked, Chinese civilization needs the understanding and recognition of the international public, as well as the participation and sharing of the international public. The International Cooperation Department of the State Administration of Radio and Television will continue to vigorously support exchanges and cooperation between domestic and foreign industries, use audiovisual as a medium to jointly create a wonderful audiovisual China, and continue to create new situations of people-to-people exchanges, cultural integration, and people-to-people bonds around the world.

Hong Kong Trade Development Council Mainland China Chief Representative Chung Yongxi said in his speech that to strengthen the international dissemination of Chinese content, we must give full play to the spirit of innovation and cooperation, innovate business models, content and services, and strengthen mutually beneficial and win-win cooperation. As an important platform for joint innovation and promotion of international cooperation, the Hong Kong International Film and Television Exhibition is committed to promoting Chinese-language content to "go out", but also to "go in" and enter the hearts of every overseas friend.

Luo Yi, deputy director of the Shanghai Municipal Culture and Tourism Bureau and Shanghai Radio and Television Bureau, said in his speech that in recent years, cultural cooperation and exchanges between Shanghai and Hong Kong have become more and more frequent. The two places have complementary resources and mutual learning in the cultural, film and television fields. Personnel interaction and cooperation in the cultural field are constantly deepening. At present, whether it is costume dramas, reality-themed dramas or future-oriented science fiction dramas, Chinese-language content is ushering in an era of opportunities to transcend cultural barriers and gain widespread resonance.

In the special speech session of the forum, Zhang Lin, general manager and editor-in-chief of China Radio, Film and Television Program Trading Center Co., Ltd., Marianne Lee, chief content officer of viu streaming platform, Fu Binxing, president of Huace Film and Television Group, and Norihiro Nakata, president of Japan SPO Entertainment Company , Chen Fei, President of Ningmeng Film and Television, Zhang Shengyan, Vice President of Bilibili, and industry representatives such as Hong Kong actors Chen Bei'er, Li Yaoxiang, and Cai Sibei shared their insights on Chinese-language content overseas.

In the forum roundtable session, guests such as Lu Beike, visual director of the TV series "The Three-Body Problem", Chen Xuchun, general manager of Shanghai Cangcheng Film and Television Culture Industrial Park, Wang Zheng, general manager of Yawen Communication, Liu Jinlong, CEO of shorttv, Yin Haochen, Beijing chief representative of Korea Cultural Industry Promotion Institute, etc. Focusing on the topic of "Building a new pattern of audio-visual international communication with science and technology as the wing", we will conduct an in-depth discussion on how new audio-visual technologies and applications can empower the audio-visual industry and the development of international communication.

Liaison Office of the Central People's Government in the Hong Kong Special Administrative Region, Ministry of Publicity, Culture and Sports, International Cooperation Department of the State Administration of Radio and Television, Hong Kong Trade Development Council, Guangdong Provincial Radio and Television Bureau, Shanghai Municipal Radio and Television Bureau, Shandong Provincial Radio and Television Bureau, China Radio and Television Hong Kong Correspondent Nearly 300 people attended this forum, including representatives from well-known domestic and foreign film and television institutions, leading online audio-visual video platforms, and major domestic and foreign media organizations.

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