Since the launch of Li Auto ’s first pure electric MPV Mega on March 1, this car has been accompanied by many controversies and has even been deeply involved in public opinion. Among them, a large part of the discussion centered on the appearance design of the mega. Some netizens even made malicious photos of the appearance of the mega.
He said that everyone should be relatively clear about what happened in the past ten days. Many users and friends worry about us, speak up for us, and continue to help and support us no matter how difficult it is. I am deeply grateful and this is the core driving force of our growth.
Regarding the organized illegal and criminal activities in the incident, Li Xiang said that the company is already using legal means to deal with it.
Public information shows that Li Auto Mega, which focuses on large space in the car and high battery life, is priced at 559,800 yuan. The car uses an 800v high-voltage platform and is equipped with the Kirin 5c battery pack jointly developed with CATL. The battery capacity is 102.7 kWh and the range is 710 kilometers under CLC conditions. In terms of energy replenishment, the ideal mega can charge in 12 minutes and have a battery life of 500 kilometers.
Li Xiang himself has high hopes for the launch of mega, and said he is confident that mega will become the number one product in terms of sales of passenger cars over 500,000 yuan. At the recent Li Auto 2023 performance communication conference call, Li Auto management also said that with the large-scale delivery of mega and 2024 Li Auto l7, l8, and l9, Li Auto's delivery volume in the first quarter of 2024 is expected to exceed 100,000 vehicles.
However, the Ideal Mega has been in turmoil since its launch, with many photos and videos of spoofs circulating on the Internet. In addition, there is also news that the order volume of Li Auto Mega is lower than expected. As of now, Li Auto has not officially announced the final data of the Li Auto Mega.
In response to the malicious hype and attacks in the market, Li Xiang posted a message in his circle of friends saying that he would start to fight back.
"Although I am in darkness, I still choose light. If I choose to compromise with the darkness, or even join the darkness, then I and the people around me will become what we hate, and the society we live in will become darker and darker. .After careful consideration, we decided to start fighting back and fight back the darkness with light. We hope that more people can jointly create and deliver beautiful designs, unique ideas, and happy times, so that more beautiful pictures can appear in our lives. ." Li Xiang said in the article.
In response, He Xiaopeng, chairman of Xiaopeng Motors , and Yu Chengdong, CEO of Huawei terminal bg and chairman of smart car solutions bu, responded in support.
He Xiaopeng said that we also experienced a huge lesson at the end of last year. For the first time, we understood what a shopping mall is like a battlefield, and for the first time we understood the meaning of "national defense capabilities."
Yu Chengdong followed up and replied that always choosing the bright is the correct value. If a company's values are broken, it will not have a bright future. May we, together with the industry, take practical actions to always choose the light and use light to fight back against the darkness.
Editor: Peng Bo
Proofreader: Ran Yanqing
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