Every editor: Bi Lu Ming Li Auto (HK02015, stock price HK$144.9, total market value HK$307.5 billion). After its MEGA was launched on the market, it fell into a whirlpool of public opinion due to its appearance. Li Xiang, chairman and CEO of Li Auto, finally spoke out. On March 1

Each editor: Bi Luming

Li Auto (hk02015, stock price 144.9 Hong Kong dollars, total market value 307.5 billion Hong Kong dollars) After its mega was launched on the market, it fell into a whirlpool of public opinion due to its appearance. Li Xiang, chairman and CEO of Li Auto, finally spoke out.

Li Xiang: There is organized illegal crime

Li Xiang posted on WeChat on the 11th, "Everyone should be relatively clear about what happened in the past ten days. Many users and friends are worried about us and speak out for us. No matter how difficult it is, we will always We are continuing to help and support us. I am deeply grateful. This is also the core driving force for our growth."

Li Xiang said, "We are already using legal means to deal with the organized illegal and criminal acts that occurred in the incident. Under processing."

In addition, Li Xiang also said, "Although I am in darkness, I still choose the light. If I choose to compromise with the darkness, or even join the darkness, then I and the people around me will become what we hate, The society we live in will become darker and darker. After careful consideration, decided to start fighting back and fight back the darkness with light. hopes that more people can jointly create and deliver beautiful designs, unique creativity, and happy times. Let more beautiful pictures appear in our lives."

According to Jiemian News, under this circle of friends, Xiaopeng Motors CEO He Xiaopeng replied to express support, "We also experienced a huge lesson at the end of last year. For the first time I understood what a shopping mall is like a battlefield, and for the first time I knew the meaning of "defense capabilities.""

Yu Chengdong, CEO of Huawei Terminal BG and Chairman of Smart Car Solutions BU, followed up and replied, "Always choose the bright, which is the right value. . An enterprise will not have a bright future if its values ​​are broken. May we, together with the industry, take practical actions to always choose the light and use light to fight back the darkness."

Last Saturday, Li Xiang was still in the circle of friends The post stated, "No matter how difficult it is, you can't become [Darth Vader]." It is generally believed that Li Xiang is borrowing the character from the movie "Star Wars" to express his need to stick to the bottom line in the face of adversity and not give up when encountering difficulties.

Before this post in Moments, Li Xiang had not spoken on public social platforms for a week, which was far lower than the frequency of posts before and after the launch of new cars in the past.

At the ideal mega launch conference, Li Xiang said that mega can achieve a peak 5c battery charging rate, a peak charging power of more than 520kw, and can charge 500 kilometers in 12 minutes. At the same time, relying on factors such as the 0.215 low wind resistance design, the mega uses a 102.7 kWh battery and has a cruising range of up to 710 kilometers under CLTC conditions.

Li Xiang said that mega will be Li Auto’s next hit product and is confident that it will become the number one product in terms of sales of passenger cars over 500,000 yuan.

However, in recent days, the appearance, pricing and order volume of Ideal Mega have been subject to a lot of public controversy. At present, Li Auto has not officially announced the final data related to Li Mega. Li Auto's share price fell sharply in both the Hong Kong and US stock markets. In just a few days, the market value of Li Auto's Hong Kong stocks has dropped by nearly 70 billion yuan.

The new car Mega was maliciously photoshopped by netizens

In 2023, the official released some pictures of the ideal Mega. Due to the waterdrop-shaped front and fastback roof, many netizens ridiculed that the overall design is quite similar to that of a high-speed rail. . Ideal officials also made fun of it and gave it the nickname "high-speed rail", which to a certain extent resolved the doubts from the outside world.

Picture source: Photo by Daily reporter Sun Lei

What is unexpected is that after the release of the ideal mega, it once again encountered design turmoil.

According to China Business News, a car blogger recently exposed a notification letter from Li Auto complaining to a certain platform on the Internet. The notification letter shows that on March 2, 2024, users such as "Mature Kitty" on a social platform made malicious "p-pictures" of Li Auto's new mega model, replacing the words "Dian" and "New Energy Funeral Car" It is attached to the car body, seriously infringing the product image and brand reputation of Li Auto, and infringing the reputation right of Li Auto. Ideally, relevant content on the platform should be deleted.

According to a Red Star News report on March 4, reporters searched and found that as of 10 a.m. on March 4, none of the links involved in the notification letter could be opened. On the afternoon of March 4, the reporter verified the authenticity of the above-mentioned notification letter with Li Auto. "The letter was indeed sent by us to some media." Li Auto also said that the netizen who issued the notification letter had changed his account name. Search No relevant information available, currently being resolved.

Li Auto said that it has clearly violated the provisions of Article 1024 of the Civil Code of the People's Republic of China for the large number of pictures, videos and remarks with the above-mentioned insulting information posted, forwarded and commented on the Internet platform. Violates the company's reputation. The company has made requests to various online platforms to delete infringing information by sending infringement notices and lawyer letters. Li Auto will reserve the right to pursue legal liability for the infringement of maliciously creating and spreading the above information.

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