Recently, Xpeng Motors Legal Department posted a message on the official Weibo that started with "'Black pot' is not a Frisbee, don't throw it away!", pointing out: "'Innuendo' can only be exchanged for a moment of quick talk. A slap in the face to apologize and legal liability is a lesson learned from the past. Xiaopeng Legal Affairs will resolutely protect the brand reputation and the rights and interests of Peng friends. We will pursue any malicious infringement to the end in accordance with the law." This attracted the attention and heated discussion among netizens.
In the historical information mentioned in this Weibo, it quoted some screenshots of self-media spreading rumors and Xpeng Motors conducting "test reviews" and subsequently publicly apologizing.
However, industry insiders and netizens speculate that this statement is a response to online rumors that " ideal mega was spoofed after it was launched, and Xpeng Motors is suspected of being behind the scenes."
Ideal Mega is a pure electric 7-seat MPV that will be launched in early March 2024, with a guide price of 559,800 yuan. Its avant-garde and unique appearance design has attracted much attention and hot discussion, and even attracted many black fans to ridicule its appearance. Discredit.
Although these malicious attacks have not yet found a clear organizer, some netizens suspect that they were carried out by Xpeng Motors, which also launched a pure electric MPV model. Therefore, the statement by Xpeng Motors’ legal department that it “refuses to take the blame” has received strong attention.
Many car critics believe that although the Xpeng x9 launched in January this year is also a mid-to-high-end pure electric MPV, its design language, product positioning, and main selling points are very different from the ideal mega. Xiaopeng Motors’ current wave of “blame-taking” is relatively unjust.
Although the Ideal Legal Department did not respond to this statement, it has recently frequently taken action against malicious slander on the Internet, taking various measures to counterattack, and has a very clear attitude towards rights protection.
According to data from the Passenger Car Association, wholesale sales of MPVs in the first 11 months of 2023 were 983,000 units, a year-on-year increase of 17.4%, with a net sales increase of 146,000 units. It is rare to buck the trend in an environment of market shrinkage and involution. In the past two years, domestic mainstream joint ventures and independent brand companies have launched high-end MPVs, such as Denza d9, Geely Jikr 009, Lantu Dreamer , Trumpchi e9, Hongqi hq9, Great Wall Alpine, etc. The Matthew effect is highlighted, and high-end MPV cars have become a Red Sea market.
In this context, it is a fact that MPV has become a battleground for military strategists, and the overt and covert battles between various car companies will also intensify. How to regulate the market and guide competition into an orderly and legal scope may be the thinking that this round of legal and public opinion disputes should trigger.
Written by: Nandu·Wancaishe reporter Hu Wenwen
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