" Get Rid of Three Evils in One Week " has become very popular. Its share of the film schedule has increased from 8.9% on the first day of release to 27.3%. The box office has passed the 200 million mark in less than a week after its release. Currently, there are several films released during the Spring Festival. Movies are all behind me.
Movie fans should not be too excited about this movie. After all, based on the "origin" of the movie, "Zhou Chu Removes Three Evils" can only be said to be a Chinese film, not a domestic film. Movies of this scale are the norm in Taiwan, China. , it was released in the mainland by accident. Moreover, "Zhou Chu Eliminates Three Evils" became a hit, but at the cost of squeezing the living space of domestic films. The popularity of this one killed at least three domestic films.
The first "dead" movie was "The Killing" directed by Niu Chaoyang. The box office was only over 7 million in the first week of its release. The final box office may barely exceed 10 million. This is a box office failure due to the influence of "Zhou Chu's Three Evils". The most tragic and loss-heavy part.
This comedy and suspense movie actually has a pretty clever script. Jia Bing plays a detective who PKs a group of suspects and identifies the murderer within four hours. The brain-burning reversal is superimposed in a confined space. There is a kind of " Becomes Famous" 》sense of sight.
Needless to say how much the production cost is. Just the luxurious cast composed of Jia Bing, Yu Entai, Jiang Mengjie, Liu Hua, Yu Yang, Li Qian, Niu Xinxin and others. Their combined salary is at least It’s over ten million. Conservative estimates suggest that the box office of "The Killing" must exceed at least 30 million to break even. The current result is a blood loss.
It’s a pity. Let’s not talk about whether the movie is good or not. The market has not given it a chance at all. The number of films scheduled is less than 3%, and the box office will definitely not increase!
The second part is " Midnight Room 6 ". The cast of this movie is not eye-catching, and to be honest, the quality of the movie is mediocre. However, considering the horror-themed genre back then, as a genre movie with a relatively narrow audience, it would have earned around 10 million at the box office when it was released. Unfortunately, the market structure has changed now. , none of the actors can carry the box office, and the result is "dead". The cumulative box office in the first week of release is only more than 2 million, and the film studio's share is less than 800,000. If such a small amount of money is divided among the screenwriters, directors, actors and staff of various departments One person can only share a thousand yuan, so it is better to find a class. As of press time, only 1.2% of the films are scheduled. The continued release is just a formality and there is no way back. The third part of
is "Stranger Knife". Not only is this film "dead" miserably, but it's also a pity.
As a rare martial arts movie on the big screen, the script is quite solid. There are chases, vicious fights, and identity mysteries. The secrets to be solved serve as suspense to attract the audience to look forward. The actions of Zhang Jin and Jiang Luxia are worth the price of admission. .
"Stranger Knife" also has a good reputation. Although it has not yet been rated, most of the reviews on Douban are four-star and five-star reviews. However, the box office was only 410,000 in 6 days after its release. The proportion of films in the schedule has been as low as 0.4%, so there is no hope. . The film crew was in tears with the box office share of 130,000 yuan. This amount of money was not enough to cover the road show expenses in the early stages of the film. Do you have to overdraft your credit card to settle the hotel expenses?
Such a miserable box office also tore the fig leaf of the actors into pieces. Zhang Jin is considered a first-line star, Geng Le is also very famous, Xia Meng and Jiang Luxia are all actresses who can stand alone, not to mention Liu Hua and Feng Lei, Zhu Shimao, and other powerful factions are useless! Seven or eight starring actors brought in less than RMB 500,000 in box office. What appeal do you think it has? Traffic can only be converted into money these days. If they only have acting skills but no traffic, it means they have no commercial value.
"Zhou Chu Eliminates Three Evils" can be regarded as a true prophecy. It really "eliminates" three movies. One movie became popular and three died. This is not what a healthy movie market should be like. , it’s time for a hundred flowers to bloom, I appeal again, it’s time to start off-line distribution. Just imagine, if there are 10,000 theaters across the country, there are dedicated martial arts action theaters and suspense reasoning theaters. Through such planning, we can give the corresponding better and longer market space, and more accurately find the audience whether the box office results will be Much better?
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