Since last year, "cultural museum craze", "national trend" and "cultural and creative trend" have become the hottest keywords in the recovery of the cultural tourism industry. Recently, Douyin and China Cultural Relics News released the data report "Ancient Style and New Rhythm·Museum's Year on Douyin", which shows that through the resources of the museum, Xi'an has been able to catch "the wealth that pours from the sky" in waves of traffic. ". The Terracotta Warriors and Horses became the top cultural relics list that Douyin users paid most attention to in 2023, and videos related to them were played 5.66 billion times throughout the year.
The top 10 cultural relic keywords that attract the most attention among netizens
The continued rise of "museum fever" is inseparable from everyone's heated discussions on the Internet. The report shows that in the past year, the number of views related to the Douyin Museum reached 121 billion, and the number of interactions exceeded 2.8 billion. Topics such as "Feelings of Family and Country in Museums", "Understanding China from Cultural Relics" and "Let's Go to Museums Together on the Weekend" have received widespread attention and discussion among netizens.
Xi'an was the ancient capital of thirteen dynasties. Netizens joked that "there are more cultural relics underground than people above ground." Among the many exquisite and priceless cultural relics, the Terracotta Warriors and Horses have become the top cultural relics list that Douyin users are most concerned about in 2023. Videos related to the Terracotta Warriors and Horses have been played 5.66 billion times throughout the year.
As of the end of 2023, there are 729 museums certified with government accounts and institutional accounts on Douyin, covering history, culture, art, military, technology and other fields. Among them, Shaanxi ranks third in the country with 66 museum accounts. In addition to Shaanxi, the top ten provinces include Gansu, Henan, Hebei, Guangxi, Jiangxi, Shandong, Jiangsu, Beijing, and Guangdong.
Shaanxi has 66 museum accounts
In the past year, museums from all over the country have "shown their talents" and produced a lot of creative short video content. Many museum accounts have significantly increased their followers. The Shaanxi History Museum is not only a "must visit" for many tourists visiting Xi'an, but it has also been "fans" of many netizens online for a long time. Last year, the Shaanxi History Museum Douyin account increased its followers by 69%, ranking fifth among many museums in the country.
The Shaanxi History Museum Douyin account’s followers increased by 69%
In 2023, the museum carried out a total of 2,287 Douyin live broadcasts, including cultural relic explanations, exhibition guides, field visits, historical science popularization and other diverse categories. Xi'an Museum's "Add a touch of Tang to life - Xi'an Museum Douin Museum Special Live Broadcast" brought 920,000 netizens to "cloud viewing exhibitions", ranking second among many museum live broadcasts in terms of views, and has been recognized and supported by the majority of netizens .
In addition, Qin Shi Huang’s Terracotta Warriors and Horses Museum, Shaanxi Museum of Nature, Xi’an Forest of Steles Museum, etc. are also selling tickets on Douyin, constantly transforming the online “museum craze” into offline, making it easier for cultural and museum enthusiasts to turn their “heartbeat” into action and better go there. Museum check-in experience.
(Source: Western Network)
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