At 8 pm on February 24 (the fifteenth day of the first lunar month), China Central Radio and Television's "2024 Lantern Festival Gala" will meet audiences at home and abroad as scheduled. The party presented a visual feast to the audience through various types of programs such as songs, dances, cross talk, sketches, operas, and acrobatics. The customized font "Founder Spring Festival Gala Dragon Style" created by Founder Font Library for the "2024 China Central Radio and Television Station Spring Festival Gala" officially walked out of the Spring Festival Gala stage and appeared at the CCTV Lantern Festival Gala. It used classic Chinese character elements to interpret a unique "Chinese romance" and exclusive Fonts serve as a link to present the classic elements of China’s excellent traditional culture and the cultural memory shared by the Chinese nation.
Founder Spring Festival Gala Dragon Style is a unique font specially designed for the "2024 China Central Radio and Television Station Spring Festival Gala" and is carefully created by the expert team of Founder Font. The font draws inspiration from the Jade Dragon of Hongshan Culture, known as the "First Dragon of China", and transforms the shape of the jade dragon into the design language of the font. Through the combination of traditional culture and modern design, a cultural totem exclusive to the Year of the Dragon is created. Starting from the cultural origin and functionality of the font, Founder Spring Festival Gala Longxing style draws on the font characteristics of the Song Dynasty version of the Shu blockbuster, and refers to the broad and sparse style of "Yan style" to write the magnanimity of a great country with an open mind. The font combines traditional culture and modern aesthetics, showing a strong festive atmosphere and the charm of traditional Chinese culture.
Wang Beining, senior font designer of Founder Font Library and chief creative designer of "Founder Spring Festival Gala Dragon Style", said that this font can be understood from three aspects: meaning, aesthetics, and practicality: First, the font originates from the Hongshan culture of "China's First Dragon" Jade dragon, which is the origin of the earliest Chinese dragon image, has a romantic meaning that is consistent with ancient and modern times; aesthetically, the shape of the jade dragon is combined with the regular and Song style strokes. The font has both dragon-shaped characteristics and fits the writing form of Chinese characters. The two are integrated into one, clever but not deliberate; from a practical point of view, the font is also tailor-made for the Spring Festival Gala subtitle scene. In order to ensure that the characters are clear and easy to read, the font has enlarged the words and subtitles compared with the ordinary regular script, making it easier to read. read.
As the first customized font for the Spring Festival Gala of the main station, Founder Spring Festival Gala Dragon Line is the first of its kind to customize fonts for TV programs and exclusive fonts for the New Year. It has unique cultural connotation and visual beauty, and injects new design elements and vitality into the Spring Festival Gala and Lantern Festival Gala. . At present, Founder Spring Festival Gala Dragon Style has been used on the official website of Founder Font, Founder Font computer client, Yujia computer client, Huawei, Xiaomi, Honor, vivo and other major mobile phone theme stores, as well as mobile QQ, Sogou input method, wps and other software are officially launched. All people who love traditional culture and font design can download and use it through these channels. They can participate in the inheritance and promotion of traditional culture by using fonts and experience the design essence and artistic value of this font up close. , conveying the charm and pride of Chinese traditional culture.
Source: China Weekly Network
(Source: Financial and Business Information)
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