At the event, the leaders of the main station met with Lu Zhicheng, deputy secretary of the Municipal Party Committee and Mayor of Shenyang, Liaoning Province, Zhang Qixiang, deputy secretary of the Municipal Party Committee and Mayor of Harbin, Heilongjiang Province, Li Damin, deputy mayor of Dalian City, Liaoning Province, and Zheng Deyan, deputy secretary of the Municipal Party Committee and Mayor of Yantai, Shandong Province. Yuan Jiajian, Secretary of the Anyang Municipal Party Committee, Henan Province; Li Chunqiu, Deputy Secretary of the Municipal Party Committee and Mayor of Huaihua City, Hunan Province; Ren Guangpeng, Secretary of the Party Committee of Bayingolin Mongolian Autonomous Prefecture, Xinjiang Uygur Autonomous Region; Ruan Yeping, Member of the Standing Committee of the Municipal Party Committee and Vice Mayor of Huzhou, Zhejiang Province; Deputy Mayor of Quanzhou City, Fujian Province Lei Lianming, Zhou Chunhua, Member of the Standing Committee of the Municipal Party Committee and Director of the Propaganda Department of Sanya, Hainan Province, and Lin Pingping, Member of the Standing Committee of the Municipal Party Committee and Vice Mayor of Guiyang, Guizhou Province, jointly launched the "Win-win 2024 - China Central Radio and Television Station City Brand Co-building Action".
Peng Jianming, member of the Editorial Council of China Central Radio and Television Station and general manager of the General Manager Office, said in his speech that everyone has witnessed the strategic upgrading and development of the Central Radio and Television Station from a national television media to a world-class new mainstream media in the past five years since its establishment. Plenty of fruits. As the first national-level 5G new media platform, CCTV has explored an innovative development path in which platform value and brand reputation grow together, and content "traffic" and communication "quality" mutually promote each other. It is moving towards becoming a platform that achieves leap-forward development. The most important aspect is to move forward at full speed towards the "frequency of the future". CCTV will take the release of this film list as an opportunity to continuously enrich the content circle and achieve 365 days of continuous excitement "weekly, monthly and yearly"; maximize the connection with users, make friends and serve brands, and create an integrated and win-win development ecosystem; further Strengthen in-depth cooperation with various ministries, local governments, enterprises and all sectors of society, use new strength to create new value and achieve new development.
CCTV’s 2024 premium program list is themed “Future Frequency ‘+’ Fast to New” and is released in five major sections. The "'CCTV+', adding new forms of integration" section has launched a total of 6 innovative programs, focusing on the two top resources of major events and Olympic event coverage, to continue to release the communication value of mainstream new media platforms. On the occasion of celebrating the 75th anniversary of the founding of the People's Republic of China, the integrated media event "A Thousand Miles of Rivers and Mountains Are Like a Picturesque" unfolded a majestic picture of China's development in the new era in the form of "live program + short video + cloud exhibition"; new media The interactive activity "In the Same Frame with the Republic" launches online and offline check-ins to comprehensively display the sonorous footprints of the development of the Republic. The Paris Olympics is coming soon, and the all-media search operation "Walking with You" visits people who have experienced the Chinese Olympics to relive the highlight moments in China's Olympic history; the special program "bravo!" Olympic Dream Night" created the "CCTV Olympics Watching Group" to present a panoramic feast of Olympic passion; the integrated media cultural tourism visit program "Different Young Paris" discovered the Chinese elements of Paris and told the humanistic story of the Olympic city ; Transnational cultural exchange documentary reality show "When "Village Super League" Meets Paris" uses football to make friends, promote sportsmanship and spread Chinese culture.
The four innovative programs in the "'CCTV+', adding new development tracks" section actively embrace new industries, enter new tracks, and explore more new ecology and new opportunities. "China Micro-Short Drama Festival" establishes an authoritative micro-short drama judging system and industry standards, gathers industry leading resources, and jointly builds a new ecosystem of high-quality micro-short dramas; "China Short Video Conference" creates the largest and most popular annual micro-short drama in China. The most authoritative short video industry event has promoted China's short video industry to a new level; the cultural live media e-commerce program "Yang Young Good Things Comes a Set" explores a new operation model of "cultural programs + government service business", Launched a series of activities such as the Intangible Cultural Heritage Collection and the Tour of One Hundred Cities in China to continue the hot national trend; "up new track!" "Future Industry Conference" vividly demonstrates China's hard power in future industrial development and tells the story of accelerating the formation of new productive forces.
The "'CCTV+', adding new content ecology" section has released a total of 16 innovative programs, creating five major product clusters including events, life, cultural tourism, music, and "CCTV Glory Night", and fully cultivating the platform content ecology. "Peak Arena" and "National Champion" present high-end professional events in various fields and mass sports events represented by "Village Super" and "Village Basketball" in the form of live broadcast. "Chinese Food Conference" tastes the food culture of various places and shows the good life of the people; the large-scale integrated media project "People among the plants and trees" invites you to taste and study tea together to spread the Chinese tea culture; the new media innovation program "mark ! "China Breakfast Map" sees the beautiful China in the steaming fireworks of the world; the integrated media program "Looking for the Whole Network Life+" aggregates the hottest content on the entire network to create a display platform for new consumption of domestic products and new ways of living a better life. The exploratory reality show micro video "Mother River in Front of Home" tells the story of the city's mother river and witnesses the city's development and changes; the dramatic former residence tour program "Like an Old Friend Comes" takes you on an immersive tour of the former residences of celebrities. Share fresh and interesting anecdotes; the new media program "Hometown in Classics" combines the landmarks around netizens to start new lectures on ancient books and lead a new trend of reading for all. "Songs of Firewood, Rice, Oil and Salt" allows you to enjoy moving music stories in real life scenes; "Sounding City" allows hometown people to sing hometown songs, talk about hometown feelings, and use music to empower urban development. "China Space Night 2024" comprehensively presents the cutting-edge development of aerospace science and technology, helping to open up new formats of the space economy; "Rush 2024 E-commerce Carnival" displays the innovative spirit of the e-commerce industry in the form of a themed ceremony; "CCTV "New Kinetic Energy" Night" creates an annual cross-border integration of new energy vehicles, releasing a list of "new kinetic energy" cars in the hearts of Chinese people; "Chinese Film Directors Night" comments on annual movies and annual movies from a professional perspective Directors, etc., to promote the development of Chinese film art. "CCTV AI Party" focuses on the cutting-edge technology of artificial intelligence and showcases the innovative achievements of AI made in China.
The 9 innovative programs in the "'CCTV+', adding new cultural vitality" section refine and develop original and characteristic cultural IP, and deeply explore the spiritual connotation of China's excellent traditional culture.Integrated media micro-documentary "Explore!" Treasures of the Museum" selects and photographs heavyweight cultural relics collected by major museums, allowing more cultural relics to become "Internet celebrities"; the integrated media program "Ask Sanxingdui Again - A Dialogue about Art and National Treasures" records The artist collects the creative process in Sanxingdui and digs into the cultural value of Sanxingdui through cultural creation, themed micro variety shows and animated micro films; "Art of Life - Mawangdui Han Dynasty Culture Immersive Digital Culture Exhibition" uses high-definition images, Holographic projections, interactive devices and other means create a cultural audio-visual feast that integrates technology and art, history and modernity; a series of short videos "Eternal Famous Stories" , and a pan-knowledge service program "New! Up and Down Five Thousand Years - A Record of Figures in the General History of China" shows the resonance of the times with famous poems and essays through the ages and the "stars shining moment" of the development of Chinese civilization for thousands of years; the new media live broadcast special program "Flag Stands Up - A Lifetime Reading Plan" 》 uses reading to give new cultural connotations to holidays; the new media aesthetic education program "Master's Lesson" joins hands with famous experts to create a liberal arts education system for primary and secondary schools; "Bingbing is polite!" 》 talks with hot figures and records real life; "Young Carnival" makes full use of the exclusive advantages of the main station's brand column to create an exclusive cultural event for main station fans in the form of cultural markets, artistic performances and other forms.
’s “‘CCTV+’, adding new opportunities for growth” section brings two integrated media brand activities. "Win-win 2024 - China Central Radio and Television Station City Brand Co-building Action" has created "one hundred integrated media live broadcasts", "a city think tank IP", "a city cultural program" and "a city brand annual ceremony" The brand communication matrix will focus on realizing a new pattern of central-local cooperation of co-creation, co-construction, sharing and win-win, and develop a new model of government and enterprise services that can be promoted. "Yang Young New Marketing Plan" creates an exclusive brand display space for enterprises on the CCTV client, creates a content-accompanied sales model, tells the brand corporate story well, and empowers the brand power project.
, as a pioneer in deepening integration and transformation of the main station and a new media flagship platform, CCTV has repeatedly achieved good results in content ecological creation, innovative technology leadership, and industrial operation upgrading. The platform's communication power, influence, brand power, and value have steadily improved. Up to now, the CCTV client has been downloaded 560 million times and has a total of 240 million activated users. It continues to rank first among the CCTV new media platforms in terms of user size and number of active users.
Fan Xiaowei, director of the Network Communication Bureau of the Central Cyberspace Administration of China, Geng Hongzhou, a first-level inspector of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, and Liang Xiaosheng, a writer and winner of the Mao Dun Literature Award, attended the launching ceremony. Heads of relevant departments of China Central Radio and Television, the Ministry of Culture and Tourism, and representatives of more than 30 companies including Douyin, Great Wall Motors, BYD Auto, Xiaomi Technology, Sanxing Media, Changrong Media, Thermos, and China Construction Bank participated in the event.
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