Last year, Tao Zhe released three new songs, "Quicksand (reimagined)", "Songs the World Can Sing" and "i'm ok (reimagined)". At the beginning of 2024, Tao Zhe released a new song "Star Heart", announced the soul power ii tour plan, and even officially announced the official opening of "Tao Zhe's Music Living Room" in Xiaohongshu. Several big moves in succession surprised fans one after another.
On February 24th, the Lantern Festival of the Year of the Dragon, Tao Zhe moved his music living room from online to Shanghai, and joined hands with Xiaohongshu to hold a "sofa time with dt" fan special event (dt is the abbreviation of Tao Zhe's English name david tao), and hosted a special event for fans from Xiaohongshu The "judges" of the book sang, talked, talked about creation and life together, and spent a wonderful afternoon surrounded by R&B.
"The Godfather of Chinese R&B" talks to the youth of Generation Z
During the day's event, Tao Zhe sang "Find Yourself", "Small Town Girl", "Love Me or Him", "Songs the World Can Sing", "Butterfly" and "Star Heart" in succession. "Quicksand" and many other golden songs and new songs. His sincere performance filled the atmosphere of the scene. Music fans "opened the mic with passion" and shared the live scene on Xiaohongshu. They said with emotion: It seems that the Soul Power II tour is ahead of schedule!
Although in 1997, when Tao Zhe released his first album "david tao", the post-00s and post-05s were not born yet, at the event, these Generation Z youths were familiar with Tao Zhe's works, and they were even regarded as "unpopular" by me. The songs are all fans' favorites. Facing these young faces, Tao Zhe asked the question that has been lingering in his mind since last year: "How could you feel about the Soul Power concert more than 20 years ago?" The answer is self-evident. Good music has its own magic and can travel through time. Time, across generations, grow freely among the crowd with the help of the power of the Internet.
Tao Zhe takes the road of music extremely seriously. He still maintains a high passion for creation and is willing to talk to more young people who love music in different ways. In the online "Tao Zhe's Music Living Room", full of expressive desire, he led netizens to understand R&B's "past and present lives", and took out his private playlist to "listen to songs online" with everyone. When the conversation gets exciting, he will also sing softly or pick up the guitar to play and sing. The familiar voice sounds, as if he is dreaming back to the golden age of Chinese music. When he saw Xiaohongshu netizens performing fancy covers of his own songs, he was not shy about giving professional advice or warm encouragement. The "sofa time with dt" special event is an interesting and inspired attempt by Tao Zhe and Xiaohongshu. Tao Zhe treats his old friends from home, singing together with his fans and sharing unknown creative stories and insights into current life. Although the preparation time was short, the event was extremely successful. It was the Lantern Festival that day, and Tao Zhe and his wife teamed up to give lucky fans their handmade "gifts" - hot glutinous rice balls and signed lanterns.
The easy-going nature without a sense of distance, the quality of craftsman who is dedicated to music, and the online music ability have made this talented person in the music industry have a strong presence in the young circle. He likes to be nicknamed "loopy in the music industry" and is known for his "david smile" " various abstract emoticons represented. I believe that Tao Zhe, who "plays with young people", will gain more young audiences and loyal fans in the future.
In Xiaohongshu, Tao Zhe’s blood type was officially diagnosed as R&B
In recent years, the retro trend of the 1990s has made a comeback. In the field of music, the r&b trend is also getting stronger and stronger. Whether it is "ambience", "sexual tension", or chill labels such as "lazy" and "casual", r&b has become the spiritual totem of contemporary young people and the best BGM for their free and self-advocating lifestyle. On major music platforms, the r&b theme song list has a maximum playback volume of nearly 43 million, which is four times that of popular hip-hop, blues and other theme song lists, showing strong user appeal.
In Xiaohongshu, the booming trend of r&b is even more obvious. r&b related notes cover music information, playlist sharing, performance covers, arrangements and production, etc., and a large number of high-quality content creators have emerged, such as @moodshop, @rafa music lab., @siena, @yanran, @haezee Huang Weixin, @ridel, etc.These interesting contents continue to attract more music "fans" to gather in Xiaohongshu, where they communicate and share, cultivate good music, and solve the daily music shortage.
This time in Xiaohongshu, Tao Zhe not only communicates with young users online through "Tao Zhe's Music Living Room", but also collaborates with Xiaohongshu to create a "sofa time with dt" special event to truly invite everyone to his own music living room. What is significant is that all the viewers who come to sofa time are true music fans. Just like the "Martial Arts Conference" where hero posts are widely distributed, Xiaohongshu launches a "Zhexue Test" on the site before the event begins. Only users with perfect scores will have the opportunity to win tickets. According to statistics, the backend received more than 2,000 submissions from users with perfect scores, and eventually 300 lucky people attended the event. "Sofa Time with DT" is not a fan meeting in the traditional sense. There is no identity difference between celebrities and ordinary people, and there are no boundaries between stages. It is more like a gathering for R&B music lovers.
There was a question in the interactive session that day: What is Tao Zhe’s blood type? Some people immediately took out their mobile phones to search, and some blurted out "r&b type". This is a "joke" but it is also true. As the well-deserved R&B ceiling in the Chinese music scene, all R&B melodies must flow through the veins. Driven by Tao Zhe's own certification, the popularity of related topics such as #blood type is rnb type #rnb #rhythm and blues has skyrocketed on Xiaohongshu, with the number of comprehensive views exceeding 100 million. We believe that as Tao Zhe continues to output high-quality content with the concept of "music living room", a new wave of r&b will surely set off.
As a community where young music lovers gather and communicate, Xiaohongshu is willing to be everyone's music "sidekick". In the future, it will also stand with more representative musicians and young users to discover and spread music. trend, providing a relaxed and comfortable communication space for more young music lovers, and bringing them a richer and better music experience.
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