During the Spring Festival, hot topics appear frequently, and at the end of the day, reality shows are inseparable.
Here, " Hot Hot " won the Spring Festival championship with a box office of 2.723 billion. It was called " Jia Ling slimming reality show" by many netizens. In the film, Du Leying was maliciously edited, It was discovered that it was based on Jia Ling’s personal experience on a reality show. As a frequent guest on variety shows, Jia Ling is inseparable from the records of reality shows at every stage of her life.
Over there, "Spring Mountain School" has been lively for the entire Spring Festival. Bai Jingting's past clips from major reality shows have been dug out by netizens, who interpret the language and micro-expressions frame by frame. The supporting actors Wei Chen and Wei Daxun also received the same treatment, but The conclusion is clearly positive.
Reality shows have always been the "holy place for making jokes" in the entertainment industry. From "Mingxue" to "Huaxue", they all come from reality shows. Some people have made a comeback on reality shows and received numerous praises, while others have had their reputations collapsed and will never recover. Especially at a time when the number of "live people for domestic entertainment" has dropped sharply, reality shows have become the last window for audiences to peep into the real faces of celebrities.
Nowadays, almost all variety shows are reality shows, even if they have other first labels. In the romance variety show "Love's School Trip", Yiwei Yiwei was cleansed and became a contemporary example of a good man, but Jinsha's reputation plummeted and he was labeled as a love brain; the mystery variety show "Star Detective" has created over the years The "public impression" of many celebrities.
As a kind of human community observation sample, reality shows are not only a personality creation machine for celebrities, but also a vane of public opinion on social media. But in the final analysis, in the current domestic variety show environment, reality shows can only be a risky shortcut to fame for celebrities, or a springboard to other fields.
Although there are many people who fail, celebrities still flock to reality shows. What do reality shows bring to celebrities, and what do they bring to the market and audiences?
Red and Black Material Library
2023 has just passed, and it is still the year of reality shows.
contributed to the well-known "flower science" "Flowers and Boys" in 2015, which ushered in its fifth season last year. Different from the past style that always created conflicts, the atmosphere of the new season seems to be harmonious. The combination of four Northeasterners and one Tianjin native has made Hua Shao's past "horse-catching" gene evolve into comedy.
Conflicts will inevitably occur during group travel. When viewers watch this kind of reality show, they are actually watching how the guests handle possible quarrels. Obviously, compared with "Hua Shao 2", which focuses on "true temperament", the guests of "Hua Shao 5" all seem to be "decent people". Even if unexpected situations such as finding the wrong hotel happened, it did not cause a bloody incident and even set a record It achieved a record high Douban rating of 9.1 points for the series.
However, although it is not as good as the second season, the camera tracking without blind spots can still make the netizens who are keen on eating melons find faults. Wang Anyu, who ignored everyone's needs and arranged his own itinerary, went to the snow-capped mountains to eat and drink, and Di Lieba, who grabbed the staff's hat, played with the camera and formatted all the materials, both became the hardest hit areas for criticism.
The other reality show that occupies the other side is " Fifty Kilometers Taohuawu ", which has been aired in its third season. As a reality show focusing on social interaction, "Wu Xue" has taken over from "Hua Xue" and has become a new online variety show. Fashionable, the guests are Crouching Tiger, Hidden Dragon, and often come up with strange tricks.
From the first season when Su Mang "the meal price of 650 yuan per person per day is not enough" and Song Dandan "forcing" Zhang Han to tell his masterpiece, to the "embarrassing nine minutes" when he "forces" everyone to have a bonfire party at the beginning of the second season, and then to In the third season, Min, the new "Wuxue" female director, formed a band and made two or three incidents, which became a famous scene in the history of variety shows.
On the other hand, Meng Ziyi, who has a new persona of "insensitive beauty" because of her participation in "Taohuawu", has successfully reversed the precarious popularity when she participated in "Grade One" by relying on positive labels such as true temperament and comedy. Becoming the biggest winner of "Taohuawu", Wang Hedi, Li Xueqin, Wang Chuanjun and others also achieved an increase in passers-by's favorability on the show.
Reality shows have the ability to influence the public opinion of celebrities. One example worth observing is Huang Xiaoming.
In "Chinese Restaurant Season 3" in 2019, he successfully created "Mingxue" with the sentence "I want what I think, not what you think". The Douban group posted a series of posts called "Professor Chigua Sees Mingxue" The first article has more than 5,000 collectors. Combined with his love for playing domineering CEOs on screen, he ranks among the four oil kings.
Four years later, in "Extreme Challenge 9", he changed from a arrogant and domineering president to an object of "bullying" by other guests. When he first entered the room, the guests who arrived first were trying to make a joke on him. During the self-introduction session, Yan Haoxiang was hit hard by his age, and was ridiculed by Da Zhangwei as "the oldest person".
reality show has such "magic". Just when Huang Xiaoming achieved the reversal from "oil king" to "husband" by virtue of his rejuvenated appearance and his silly performance in "The Extreme 9", he appeared in "Chinese Restaurant" 7" asked Xu Guanghan "when will he have children", once again "bringing him back to his original shape".
In addition to affecting the impression a star leaves on the audience at that moment, reality shows are also the best archaeological material for celebrities when their houses collapse. Last year, after "My World's Fireworks" was aired, "Flower Learning" was once again regurgitated by netizens. The clip of Yang Yang's disappearance was created as a poor abandoned boy, but now it has become evidence of "contrived and giant baby"; After Zhang Jike was exposed to gambling debts, "Daughters' Love" in which he and Jin Chen participated became another example of his slovenliness and disrespect for women.
After this year's Spring Festival "Spring Mountain Learning" sparked heated discussions, all the reality shows Bai Jingting appeared on were scrutinized from head to toe by netizens with magnifying glasses. From deliberately speculating on CP with Yang Chaoyue on "Login to Yuanyuzhou", to wearing different colored clothes with teammates in "24 Hours", to promoting the new drama ", let's go now " with Jin Chen, but was found to have Jin Chen Ge Ge, as well as countless "censorship" scenes in "Star Detective", together form a "Biography of Chunshan School".
Famous scenes born in reality shows often stay with stars throughout their lives. The emoticon package "It's been ten years since ants walked" appears in every surfing area where Ouyang Nana is mentioned, perhaps confirming the old saying: The Internet does have memory.
History of Reality Show Changes
Let us skip "Survival Challenge", "If You Are the One" and "Super Girl" and directly enter the era of outdoor reality shows started by " Where Are We Going, Dad? ".
In 2013, Hunan Satellite TV introduced the Korean MBC TV station "Dad!" where are we going? 》, imitating the program model, seizing the absence of the perspective of "father taking care of children" in East Asian family concepts, inviting five father-son/father-daughter pairs to participate in each 72-hour outdoor experience. The first episode of "Where Are We Going, Dad?" won the national evening ratings championship. After that, the highest ratings in csm48 City once exceeded 5%.
This year is also known as the "year of copyright introduction" for variety shows. Yien data shows that in 2013, the number of seasonal variety shows introduced with copyright exceeded that of satellite TV’s original variety shows.
Compared with past studio variety shows such as auditions and blind dates, outdoor reality shows are closer to the reality show model we are discussing today: using all-round camera tracking to record the daily lives of stars.
The next year, in 2014, the copyright was purchased from the Korean SBS TV variety show "Running Man". The first season of the outdoor competitive reality show ", let's run brothers " landed on Zhejiang Satellite TV. The Korean SBS production team also participated in the filming of the first season. First 5 issues. The ratings of "Running Brothers" are quite impressive. From the second episode to the last episode, the ratings of csm50 City Network ranked first, with the highest rating exceeding 4%.
With these two programs taking the lead, the variety show market quickly discovered the beauty of outdoor reality shows. In 2015, reality shows ushered in a blowout. According to a report by the Chongqing Morning News at the time, a total of more than 200 reality shows appeared in the TV media bidding meetings of major TV stations.Led by "Extreme Challenge", "Everyone is Accelerating", "Challenger League", "Shining Dad", etc. have followed.
The emergence of outdoor reality shows has rewritten the content pattern of the variety show market to some extent. After moving the shooting location out of the studio, variety show content has more room for creation. And this kind of more "perspective" program will undoubtedly satisfy the audience's entertainment needs to a greater extent.
However, when the backstage realm of stars is gradually encroached on by the frontstage realm, round-the-clock filming and real daily scenes further amplify the personality characteristics of the stars. Even if there are suspicions of "creating characters" and "making scripts", as long as the stars reveal some real character flaws or take the route of "catching characters", it will be enough to occupy the peak of ratings and detonate social platforms.
The birth of famous scenes in reality shows is also inseparable from the "fierce eyes" of netizens. Almost all popular scenes are achieved through frame-by-frame interpretation to achieve fame in one battle. The most typical one is the classic scene of robbing an RV in "Flower School". Almost everyone present was subjected to detailed behavior and language analysis by enthusiastic netizens.
Nowadays, reality shows not only continue to be popular, they even have the potential to "unify the variety show industry". Whether it is "reality" or "show", they are labels that perfectly fit the content form of variety shows. Whether they are competition, competitive or talent show variety shows, most of them will include clips of reality shows.
Both the audience and the variety show market are in great need of reality shows. On the one hand, the booming development of social media not only gives audiences a forum for full discussion, but also provides a good channel for the marketing and promotion of variety shows. The two have merged in the reality show: the audience needs the endless "horse-catching" scenes that were born in the reality show for entertainment, and the program also needs to rely on hot enough topics to achieve a jump in popularity.
Among them, the emergence of short videos is indispensable. Looking beyond the field of variety shows, almost all public events can become a reality show on short videos, and become a place for audiences to observe celebrities. The embarrassed Nigmaiti on the Spring Festival Gala and the micro-expressions in "Spring Mountain School" Wei Daxun, who has been repeatedly reviewed, is a favorite slice of short video content.
On the other hand, in an environment of flammable public opinion, many celebrities are indeed taking the initiative to "close" the channels of communication with the public. Na Ying's "the most annoying person who pretends to be x" and Yang Mi 's intermittent emo have become Weibo In the past tense, most celebrities’ Weibo posts are just ruthless “advertising AI”.
Therefore, today’s audience’s expectations for “live entertainment” can only be satisfied through reality shows. Perhaps only under the watch of 24-hour hidden cameras can we capture a little bit of the "true temperament" revealed by the stars.
Reality shows cannot be eaten
Having said this, it is not difficult to see that reality shows are not a sure-profit business for celebrities.
What has been discussed the most is the impact of reality shows on actors. Most of the actors who frequently appear on reality shows have had their careers affected to some extent, such as Huang Lei, who cooks every day in "Longing for Life", and Peng Yuchang, who often plays the "comedy role". The view that is more accepted by the public is that actors should "maintain a sense of mystery", otherwise it will affect the audience's sense of involvement when they portray characters that are not consistent with their own personalities.
There was an unexpected situation last year. Xin Zhilei in "Hua Shao 5" first left a funny impression on the audience as the "Northeast Sister" in the show, and then transformed into the new year drama " Blossoms ". The contrast between "Li Li" and the charming "Li Li" makes many people feel fresh. As a result, Xin Zhilei's popularity has risen, and she is also regarded as a new force that "rewrites the 85 flower pattern".
However, Xin Zhilei’s gains are really hard to come by. On the one hand, she has appeared in very few variety shows since her debut. The only regular variety show she has participated in is "Actors Are Born" in 2017. Therefore, everyone does not know her real side, and her character will not change just because of "Hua Shao 5". On the other hand, "Flowers" also has a good reputation. A high-reputation drama will certainly bring positive bonuses to the actors in it.
Shen Teng is also a very special case of "amphibious star". Over the years, he has only served as a regular guest in "Ace vs. Ace" and the new program "Let's Go Now" last year, but he has also appeared in various real-person roles. Served as a "guest guest" on the show. However, as a comedian, whether he is acting or in a variety show, the audience has only one requirement for Shen Teng, and that is "funny".
Matching career tags are very important for stars to choose variety shows. Previously, variety show regular Da Zhangwei once bluntly expressed his dissatisfaction with reality shows: "I think this will destroy all artists in China, because all artists do not shine in the fields they are good at. Everyone's talent is in doing Reality shows."
is certainly good at doing reality shows, but judging from the objective situation of the domestic variety show environment, it is obvious that variety shows cannot become the main business of celebrities.
In the long-term concept of the mainland entertainment industry, variety shows seem to be just "announcement jobs" for actors, idols, and singers, and there is no corresponding professional system. So much so that the term "variety show cafe" is mostly associated with "not doing their job properly." This is a criticism, which further leads to the fact that there are not many artists who try to become a "variety show star".
In South Korea's annual end-of-year awards ceremony, there is an entertainment award specially set up for gagman; Japanese comedians also have a relatively high status, and there is even a special school NSC (Yoshimoto Yunno College) to cultivate comedians. In contrast, the domestic variety show gagman has not formed a sufficient system and public awareness.
And if someone is willing to spin in a reality show, it can basically be judged as "having no career dreams." At the end of 2020, Yang Mi officially announced three variety shows in one month, which aroused dissatisfaction among some fans. They left messages under the studio to object to "too many variety shows."
In addition, choosing what type of reality show is also a science. This is a question that tests the stars and their teams. Compared with other variety shows, reality shows that can fully display the personality of a star undoubtedly rely more on the compatibility between the person and the show. After Tan Songyun participated in "Celebrity Detective", she suffered a bad reputation due to her poor performance. When she went to record "I Am Detective" again, Wang Zixuan left a message on the promotional Weibo to comfort her, "Why do you want to play so easily?" She was criticized by many Netizens objected: "What are you doing if you can't have fun?"
It is undeniable that reality shows have the opportunity to gain unexpected popularity in a short period of time. Like Meng Ziyi, after relying on reality shows to improve their reputation and gain popularity, they will also get more good drama contracts; at the same time, reality shows are still the best place to shape celebrity characters, such as those with "high IQ characters" Every star is inseparable from the help of mystery variety shows, competitive variety shows, etc.
And even if they are scolded, it is not a loss for some celebrities who are completely hidden in the field of public opinion. Mou Shuang once mentioned in a program, "Just one hot search can increase your pay." This is why some celebrities will cooperate with the program team's scripts and rely on their reputation to bring popularity to the program and themselves. .
However, this kind of exchange is more like a "devil's contract". After all, reality shows cannot last a lifetime. After leaving the program group, everyone still has to rely on their strength to survive in this entertainment circle where the jungle is strong. After "Hot and Spicy", there was news that Jia Ling would permanently quit "Ace vs. Ace", perhaps in response to the sentence: Who can join a reality show if there is work to do.
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