This year’s Spring Festival, the cinema is really busy. On the one hand, it set a new record for the Spring Festival box office in Chinese film history with 8.016 billion yuan; on the other hand, the audience continued to laugh, praising the best sketches and sketch actors, and inadvertently came to the cinema.
In recent years, Lunar New Year movies have become more and more sketch-comedy, just like every party has a few sketches. The same principle applies. During the Chinese New Year, it’s good for everyone to be happy and lively. The movies released during the Spring Festival are always full of happiness and inspiration. Jia Ling loses weight in " Hot and Spicy ", Shen Teng in " Speeding Life 2" 》Racing, if you look further ahead, you can even see the almost 70-year-old Uncle Ge falling in love in " If You Are the One "...
Well, you have to admit that "Hot" directed and starred by Jia Ling "Hot" was a success at the box office. After all, as the champion of the Spring Festival, it is said that it broke 24 records and achieved 85 milestones. Including her previous "Hello, Li Huanying" was also the champion that year. However, does this mean that Jia Ling is the best director, and are they the best movies? In fact, everyone has his own answer in his heart. Jia Ling is not an actor with a professional background, nor is she a director with a professional background. She just told two of her own stories seriously. Sincerity is her unique skill. In the final analysis, Jia Ling's success only shows one thing: we also They all like sincere people. But if you take this sincerity as a label, then you have to "admire" the team behind the movie. As we all know, the decision of what kind of movie to make is often not in the hands of the director, but in the hands of the investors, and the director is just a link. Audiences like inspirational stories, sensational stories, and life counterattack stories, and capital will be invested in these aspects. Capital traders are well versed in mass psychology and can often keenly capture the needs of the audience, and then use mature commercial packaging to find people's unspeakable resonance. But as time goes by, and the routine becomes familiar, I am afraid that no matter how sincere or kind the smile is, sooner or later I will be tired of it, and it will be seen that it is all business.
Of course, making movies makes money, and that’s understandable. But if we blindly act opportunistically and use gimmicks to attract traffic as the only means to cater to the audience's tastes and obtain high box office, will this trend lead to everyone rushing to make movies of this type? That wouldn't really be that funny.
Especially in recent years, comedians have entered the film industry. Has it pushed up or lowered the level of film and television art? Commercial success is certainly success, but it does not necessarily represent artistic quality. When movies begin to become sketches, not to mention that "in addition to entertaining audiences and making money, movies should also be an important carrier of culture." From the perspective of the audience, eating too much sugar will make them tired, and watching too much will make them tired. It is inevitable that people will instinctively reject this kind of artificial inspiration and artificial happiness.
Besides, the variety of Spring Festival movies can still be richer and more diverse. For example, during the Chinese New Year, in addition to laughing, the audience can also watch " Mr. Red Carpet ", a restrained, concise and dull slow-paced satirical absurd comedy, or quietly enjoy a movie like "Let's Shake the Sun Together" The final chapter of the "Life Trilogy", look at the love healing story of two seriously ill young people. When powerful comedians like Jia Ling and Shen Teng work hard in the cinema, even stars like Andy Lau will be unable to resist. This is really an interesting cultural phenomenon. I don’t know whether this is good or bad for the future development of movies? (Wu Xiang)
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