Text | Roasted Entertainment February 24th is the Lantern Festival on the 15th day of the first lunar month. The editor first wishes everyone a happy Lantern Festival. In such a day of family reunion, in addition to eating glutinous rice balls, admiring lanterns, and guessing lan

Text | Baked Entertainment

This year’s Lantern Festival Gala is very lively. In addition to CCTV, Hunan Satellite TV, Dragon TV, Jiangsu Satellite TV, Anhui Satellite TV, Henan Satellite TV, Liaoning Satellite TV, etc. have entered the party, all trying to get a piece of the party market.

CCTV’s position in the party field is still unshakable. The Lantern Festival Gala and the Year of the Dragon Spring Festival Gala are also produced by a production team. The influence and communication power of the party directly crush other satellite TV.

Hunan Satellite TV's Lantern Festival Gala has a history of 20 years, but the party has never gained popularity and lacks influence and competitiveness among Hunan Satellite TV's many brand parties.

Hunan Satellite TV’s Lantern Festival Joy Party adopts a dual-platform live broadcast model. This alone is already several positions ahead of other satellite TVs.

Hunan Satellite TV’s Lantern Festival Joy Party has dominated the conversation since its launch, but Kuyun’s real-time viewership data is not eye-catching. The average rating of the party was 0.87, with a peak of 1.07, and it won the satellite TV ratings championship in the same period.

Generally speaking, the entire Lantern Festival Gala has both highlights and weaknesses. The host team is still full of topics, and the creative mix and match of the program has many interesting points. However, advertisements are also pervasive, seriously affecting the audio-visual experience. The quality of the cross talk and skits was poor, and the whole process was embarrassing and turned off many viewers. However, Hunan Satellite TV made a clever move and boosted the ratings data by adjusting the order of the program list.

The hosting team has its own topic

Hunan Satellite TV's Lantern Festival Joy Party still uses the "crowd tactics" in selecting hosts, He Jiong, Shen Mengchen, Wu Zelin, Yang Di, Qi Sijun, Jin Mengjia, Liu Ye 7 people form a luxurious hosting lineup.

He Jiong has become the out-and-out C-position of the hosting team, driving the rhythm and process throughout the entire process. Hunan Satellite TV's large-scale galas are now completely inseparable from He Jiong. From the New Year's Eve Spring Festival Gala to the CCTV Year of the Dragon Spring Festival Gala branch venue, to the CCTV Lantern Festival Gala and the Lantern Festival Joy Party, he is also a well-deserved model worker.

He Jiong's face was full of enthusiasm, and he had a sense of intimacy as soon as he appeared on the stage, and the place became heated immediately. This time he didn't have any obvious lips, but the wrinkles on his face became more and more obvious, and it was obvious that he was really tired. Time is not forgiving, and I am really worried that Mr. He will retire from Hunan Satellite TV one day.

Unfortunately, Wang Han, who has always fought side by side with He Jiong in large-scale evening parties, was absent this time. During the New Year's Eve and Spring Festival Gala, his physical condition was not very good, with obvious red circles under his eyes. Netizens were also worried about his health. This time, Wang Han was given a holiday to adjust.

Yang Di, who has obtained the host qualification certificate, will replace Wang Han in the hosting lineup this time. Appearing in a high-profile live broadcast party like Hunan Satellite TV, Yang Di carefully prepared a dress and was in good condition. However, she was still a little reserved and not calm enough. During the show, she always wanted to peek at the teleprompter, and her expression management was poor. Needs further improvement.

Qi Sijun and Wu Zelin, the two new generation male hosts, are still being trained intensively, and they are becoming more and more comfortable in large-scale evening parties. The "Host Four Little Flowers" have been reshuffled again. Shen Mengchen has firmly secured her position as the "first sister". There are more and more opportunities to appear in large-scale evening parties. Jin Mengjia has also been highly praised. Liu Ye, who returned after leaving his job, got the opportunity, but the hosting is still Somewhat dissociated.

Li Shaminzi, whose professional ability is highly recognized, did not appear in the host lineup. He, Shi Kai, Ning Huanyu and others performed the closing song of the party. Let a good host perform a show. This wave of operations of Hunan Satellite TV is really unpredictable.

This also reflects from the side that the overall competition among female hosts on Hunan Satellite TV is extremely fierce. Several little flowers have gradually grown up. Everyone wants to show off their reputation. Hunan Satellite TV also intends to balance everyone's resources, otherwise Liang Tian will not choose to leave. .

The monotonous order of the program attracts ratings

Hunan Satellite TV's various large-scale live broadcast parties have always had obvious advantages in guest lineup and program arrangement, and the Lantern Festival Joy Party is no exception.

Four singers, Gao Hanyu, Boyuan, Xu Yiyang, and An Qi, presented a creative singing and dancing performance called "Starting Work Awakening Exercises". The program incorporated ancient health exercises, Baduanjin, Wuqinxi and other content. The stage was full of energy and enthusiasm. , so that the beating workers were also brought in hard.

Mao Weitao, He Saifei, Chen Lijun, and Li Yunxiao combine to bring a new Chinese-style Shaoxing opera "New Longmen Inn·Jianghu A Dream", a stage with moving scenes, fighting scenes, scripts, arias, and new ideas, inheriting the traditional Chinese style The beauty of the wind, the singing skills are top-notch, clean and crisp, relaxed and powerful, which amazes everyone.

Two generations of "top-notch Yue opera" performed in the same frame. After the program list was announced, everyone's expectations were high. Many fans sat in front of the TV early and waited to watch the show.

Originally appeared fifth in the program, but Hunan Satellite TV directly adjusted the order of the program list and arranged it to appear third from last. This wave of operations not only created hot topics, but also retained a large number of viewers. The ratings of "New Dragon Inn·Jianghu Yimeng" reached 0.9, which also created a peak rating for the period. Hunan Satellite TV made a successful bet.

Also adjusted in program order is Zhou Shen . He brought two high-quality stages of "Little Happy" and "Brilliant Adventurer", which directly raised the real-time ratings to 0.8.

It is worth noting that the song "Little Happy" is the accompanying song of the movie "Hot and Spicy", and it is also Zhou Shen's stage debut. The warm and healing singing not only makes people dream back to the scenes in the movie, but also makes people have more beautiful imagination about life.

As a frequent guest at Hunan Satellite TV's large-scale evening parties, the Times Youth League was invited to perform at the Lantern Festival Gala this time and became the finale guest of the evening party.

Era Youth Troupe brought two stages, "Golden Wind and Jade Dew" and "It Must Be Me", among which "It Must Be Me" was the first performance of a new song. There was a youth storm on the stage, and the real-time ratings peaked at 1, ranking first among provincial satellite TV.

Hunan Satellite TV has always been fond of the Times Youth League. They have also served as the finale of the party many times. They also arranged for Qi Sijun to come to the first performance of the new song for a friendly appearance. Judging from the ratings data and topic discussion, Hunan Satellite TV’s choice is still very wise.

Crosstalk skit program to persuade the audience

Hunan Satellite TV’s Lantern Festival Carnival has a wide range of program types, including singing and dancing, sketches, cross talk, opera, acrobatics, magic and other performances, and language programs are also the top priority of the Lantern Festival Carnival. Hunan Satellite TV A group of comedians were assembled, but the final effect was disappointing.

Yi Lijing , Shaobing, Shang Xiaoju were the first to appear, and they presented the cross talk performance "Peng Ke Trainee". This cross talk can be said to be the most embarrassing among all language programs in the 2024 Spring Festival Gala and Lantern Festival Gala. The whole process is full of surprises, there is not a single point of laughter, and the audience in the audience is too lazy to applaud and cooperate with the acting.

Shang Xiaoju started to rub off on her master Yue Yunpeng's popularity as soon as she came on the stage, making fun of Yang Di's appearance and He Jiong's height, which made people feel uncomfortable all over. After Yi Lijing appeared on the stage, the sketch completely went off the rails. She turned on the soul torture mode that she was good at, and attacked people whenever she disagreed with her. However, she did not shake a single burden throughout the whole process, and Yi Lijing himself laughed out of embarrassment.

Netizens were also rude and bluntly said how could there be such an ugly cross talk. It was even uglier than the cross talk of his master Yue Yunpeng. It would be better to broadcast an episode of "Hello, Saturday" directly.

The first language program has already started to attract customers, and the subsequent skits are not much better. Lou Yixiao, Wang Wei, Yan Yuchen and others collaborated to present the sketch "It's All For Your Good". The theme was not novel, and the jokes were all old jokes. There was not a single laugh in the whole process, and the advertising slogans stole the show. The audience sitting in the audience was disappointed. Very distressed.

At the 2010 Hunan Satellite TV Lantern Festival Gala, He Jiong and Ma Li jointly performed the skit "Super Happy Insole" which was very impressive. The two shopping mall experts imitated the advertising placement model and cooperated tacitly throughout the process. They were both ironic and full of laughter. .

After many years, the classic sketch IP returns for a limited time. He Jiong, Shen Mengchen, Yang Di, and Carnivore bring a new comedy "Super Happy Mattress". It has to be said that Yang Di and Shen Mengchen are very talented in comedy. They cooperated tacitly throughout the whole process, their language rhythm was smooth, and all the baggage was eliminated.

The entire skit is not only full of memories, but the content design also reflects reality. Lines such as "The bed can be freely divided into two single beds, and the slogan is to make as much noise as you want" and other lines are impressive. When the masks of Wei Daxun, Cheng Yi, Shen Teng and others appeared, the atmosphere of the sketch became completely exciting. The "Shen Ma Group" was also "reunion" in this work.

The biggest Easter egg of this show comes from He Jiong. As soon as he appeared on the stage, full of memories came to my heart. He Jiong's performance skills were superb, and a sense of happiness filled the audience, making people intoxicated.

Do you have anything to say about Hunan Satellite TV’s Lantern Festival Gala?