In the Spring Festival of 2024, Jia Ling once again became the biggest winner.
But this winner is not easy.
On the one hand, the price paid for filming "" was too high, and on the other hand, "Hot" encountered too much controversy after its release.
Compared with the first film "Hello, Li Huanying", the public is more tolerant. But now in the second film, this inclusiveness has undoubtedly been greatly reduced.
Of course, Jia Ling chose a more conservative route from the beginning, which was " adaptation and remake" .
"Adaptation and remake" is not a bad thing, but the current environmental atmosphere makes the public have no favorable impression of remakes, or the favorability is far less favorable than the original.
In recent years, there have been too many "adaptations and remakes" of films, most of which were flops and very few succeeded. But among them, Chen Sicheng is the most successful, so much so that Jia Ling is now called the "female version of Chen Sicheng." But I have to say that the two still have many similarities.
are both cross-border, good at controlling topic emotions, and both are box office hits.
But perhaps the biggest difference is that Jia Ling is a woman, and her emotional design is more delicate and more gripping. And this has been shown in both films.
When it comes to "Hot and Spicy", choosing the "adaptation and remake" route is conservative, but also bold. After all, Jia Ling has made a more localized adaptation based on the original version, and it is also a remake that is more suitable for her, fully integrating herself into it.
This is Jia Ling’s own advantage.
"Hello, Li Huanying" is a memory of my mother, and "Hot and Spicy" is a reshaping of myself. Both films are actually a new expression of myself, so these two films are the director's personal characteristics. A very expressive video. This is what sets her apart from other directors.
Most of the creators' photography is to make full use of their own advantages and tap into their own potential for creation and expression.
From "Hello, Li Huanying" to "Hot and Spicy", the entire structure remains consistent, but there are upgrades in terms of details. This is the growth and maturity of director Jia Ling. But this is also a limitation of Jia Ling as a director.
is like a large number of sketch-style plot designs, which are the application of the experience she accumulated on the sketch stage. And the final reversal in the structure of the entire story is the most basic formula of sketches and cross talk scripts. This design pattern continues in the two movies.
Although Jia Ling emphasized that this was not done deliberately, it is obvious that this was done deliberately. This is where director Jia Ling is not mature enough and cannot hide her designs well.
In addition, both films are self-expression and the result of full integration with oneself. But in "Hot and Spicy" it is more complete, integrating Le Ying in the film with Jia Ling in reality, and achieving an organic combination by "losing 100 pounds of weight".
Jia Ling's weight loss of 100 pounds is different from other film actors' weight loss. Although they all lose weight for the role and the film, Jia Ling not only does this, but also for herself. Because Jia Ling is a national comedian, the public's perception of her has long been stereotyped. Through such weight loss, the film has a more realistic expression, which will also affect the expression of the film itself to a certain extent.
In fact, Jia Ling and the entire team had already expected it, and wanted to reverse the situation, weaken the topic of weight loss, and highlight the theme of the film. However, the result was not what they imagined, and it was beyond their control. This topic completely overshadowed the theme expression of the film itself, and it also successfully broke out of the film industry and became an important factor in attracting audiences to watch movies in theaters.
It is undeniable that the film is outstanding among remake films in recent years in terms of localized adaptation and creation, but it is still only half a good film, and it is not an excellent film with a score of 8 or above. But it’s not a bad movie, that’s for sure.
However, when the marketing topic is out of control, the entire film crew is also worried, so there is a hot search topic of "It is untenable to rely on marketing to succeed at the box office".
After this hotly searched topic, major uploaders began to post videos of support.
At the same time, Jia Ling also posted a blog to respond to the controversy.
She said, "I will take pictures of what you see."
She emphasized again that the film was intended to "explore how to live this short and long life."
But the outcome was no longer under her control. of.
At the end, she said something , "The wind in Xinjiang is very strong this year, probably because we are standing on the top of the mountain."
It is extremely cold at high places, and she knows that.
cannot control the controversy of public opinion, but obviously the film studio wants to control it and intervene. As a result, a large number of up owners were mobilized to build momentum together.
But in fact, I thought wrong. The more this happens, the more it proves a guilty conscience, and the more it proves that it is highlighting marketing. The controversy that had originally been settled was backfired by the film crew's actions.
"The aroma of wine is also afraid of the depth of the alley", but marketing is an art. Once done improperly, there will be backlash.
The marketing of "Hot and Spicy" cannot be said to have failed too much, but at least it encountered some backlash.
predicts that the box office will drop from 4.4 billion to 3.5 billion, a direct shrinkage of 1 billion. This difference is still huge. Even though Jia Ling doesn't value the box office, none of those investors will struggle with money, so they have long tried their best to reverse the unfavorable situation in terms of marketing.
The result is counterproductive.
Well-known director Wang Jing also once wrote, " The excellent promotion of "Hot and Spicy" and Jia Ling's hard work to lose weight and boxing deserve such box office returns."
Although this affirmed the movie, it also pointed out the problem. .
The box office success of "Hot and Spicy" is the combined result of "excellent publicity and Jia Ling's dedicated weight loss and boxing". Although
cannot completely agree, the impact of these two aspects on the box office is at least more than 50%.
But this is also the result of Jia Ling and the entire team's skill. In this regard, Jia Ling is very similar to Chen Sicheng.
No matter what, Jia Ling as a director has grown up, and Jia Ling as an ordinary person has transformed. "Hot" has achieved a double harvest of box office and reputation, and Jia Ling has reached a new level. But the road to directing is still long and not easy!
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