How popular is Heilongjiang during this ice and snow season?
Let’s look at two sets of data first:
During the New Year’s Day in 2024, the province received a total of 6.619 million tourists, a year-on-year increase of 173.7%, and tourism revenue was 6.920 billion yuan, a year-on-year increase of 364.7%;
During the just-concluded Spring Festival holiday, the province’s cumulative It received 22.207 million tourists, a year-on-year increase of 75.9%, and achieved tourism revenue of 27.19 billion yuan, a year-on-year increase of 102.1%.
The rising data reflects the strong momentum of Heilongjiang’s transformation and upgrading from a seasonal tourism hotspot to a year-round tourism destination.
As a popular ice and snow tourism destination, why does Heilongjiang become so popular?
Since this ice and snow season, from the holding of the Harbin International Ice and Snow Festival to the full bloom of characteristic ice and snow projects across the province, cultural and tourism activities across the province have continued to be exciting. Deeply explore the cultural connotation of the city, strengthen the integration of sports and tourism, extend the ice and snow industry chain, and create a four-season diversified product system...Currently, Heilongjiang is taking a series of measures to promote the transformation of the ice and snow economy from "hot-selling" to "long-lasting", and in realizing cultural tourism Make strides forward on the road to sustainable industrial development.
Deeply explore the advantages to continue the "red" tourism in all seasons
On the evening of February 16, the "Snow in the North Sea" string quartet concert was performed at the Harbin Old Hall Concert Hall. The audience came after hearing the news to review the melodious melody and feel the charm of the music. .
"Harbin not only has wonderful winter ice and snow projects, but also has a very strong cultural and artistic atmosphere. Stepping into this century-old building and listening to a high-level concert feels like a worthwhile trip. This summer, I want to attend the 'Harbin Concert' I will come again when the time comes to escape the summer heat and deeply feel the charm of Harbin Music City." said Chen Xinyu, a tourist from Jiangsu.
The opening scene of the Harsha Concert (data map). Photographed by People's Daily Online reporter Xu Chenglong
From "one season alone" to "four seasons linked", the integration of culture and tourism has become a key engine to promote the sustainable development of Heilongjiang's ice and snow economy. Heilongjiang is actively getting rid of the limitation that ice and snow tourism is only popular in winter, and achieves year-round tourism economic prosperity by deeply exploring regional cultural resources, integrating tourism resources and innovating cultural tourism products.
How can Heilongjiang tourism stay “red” all year round? Zhang Guihai, director of the Heilongjiang Provincial Ice and Snow Industry Research Institute, suggested that tourism should be combined with summer ecological health vacations, urban cultural heritage, and music city brands to create a full-region, all-season tourism closed loop so that iconic attractions such as the Ice and Snow World can radiate to Heilongjiang. , forming a powerful siphon effect and global linkage effect.
Focusing on the core strategy of "one season drives four seasons", Heilongjiang is actively exploring new paths. While actively planning for the "ultra-long ice and snow season", it also carefully plans the "ultra-long summer season" to fully explore forest health, wetland ecology, border customs, Historical and cultural resources, various music festivals, art festivals and other activities are held to form a tourism industry chain covering spring, summer, autumn and winter. The ice and snow tourism belt drives a boom in related industries, continuously stimulates the consumption enthusiasm of citizens and tourists, and continues to promote the sustainable development of the cultural tourism economy.
Integration of sports and tourism releases the economic potential of ice and snow
Snow cross-country running, snow cycling, cross-country skiing, athletes complete it in one go, challenging the limits in the severe cold... On February 3, the 2024 Harbin Winter Triathlon World Cup and the National Winter Triathlon The three championships kicked off at Harbin Sun Island Snow Expo Park. Athletes from 21 countries including China, Italy, and Germany competed on the track connected by the Snow Sculpture Group and the Sun Island Scenic Area. This beautiful picture of "scenery in the game and passion in the scenery" combines the charm of ice and snow sports with the A perfect blend of northern scenery.
“As a sports enthusiast, I came to Harbin this time to experience this world-class high-level competition in person. Seeing the beautiful ice and snow sculptures on the field, I decided to stay a few days after watching the game and then go see it again. The magnificent ice and snow in Heilongjiang," said Qi Long, a tourist from Fujian.
During the 2023-2024 ice and snow season, Heilongjiang will make full efforts to carry out ice and snow sports events and strive to create a diversified and international event system, including 1 international level, 2 Asian level and 40 national level and above events. A total of 400 competitions including ice and snow sports events. By building an innovative consumption model of "one day competition, multi-day stay, one person participating, and all-region tourism", Heilongjiang is effectively promoting the deep integration of sports and tourism, using high-level sports events as an engine to stimulate the huge potential of the province's consumer market.
The 2023-2024 National Short Track Speed Skating Championships kicked off in Qitaihe City, Heilongjiang Province (data map). Photographed by People's Daily reporter Su Jinggang
"In the process of integrating sports and tourism, Heilongjiang Province will play its flagship role in ice and snow sports. Through the overall layout of events and activities, and the full matching with local characteristics, a local ice and snow event IP will be created and normalized , branded activities to attract tourists from all over the country for in-depth travel." Zhang Guihai's suggestions are one of the current directions for the development of Longjiang's ice and snow industry.
In the future, Heilongjiang will use the preparations for the "2025 Asian Winter Games" as an opportunity to further expand the supply of sports and tourism markets, transforming from single ice and snow tourism to experiential and participatory high-quality winter tourism, thereby releasing the endless potential of the ice and snow economy potential.
Technological innovation empowers the development of the ice and snow industry
Tourists took photos on Central Street. Photographed by People's Daily reporter Su Jinggang
"Integrating technological innovation into the tourism experience provides tourists with a new way of interaction. It is not only a creative souvenir, but also a three-dimensional memory, allowing tourists to reminisce about the good times in Harbin at home." Shenzhen Wang Jing, executive secretary of the Heilongjiang Chamber of Commerce and head of the Longyue (Shenzhen, Heilongjiang) Cultural, Tourism, Science and Technology Innovation Industry Development Platform, introduced.
Wang Jing said that after more than half a year of hard work, the R&D team has successfully developed more than 120 original cultural and creative products. Among them, the "Ice City Four Seasons AR Refrigerator Magnet" sold 160,000 units in just one month after it was launched online. These dazzling array of cultural and creative products not only enrich the market supply and meet consumers' needs for ice and snow cultural experience, but also effectively promote the extension and improvement of the ice and snow industry chain.
Workers operate machines to produce skate accessories. Picture provided by Qiqihar Heilong International Ice and Snow Equipment Co., Ltd.
Walking into the production workshop of Qiqihar Heilong International Ice and Snow Equipment Co., Ltd., I saw workers using modern equipment to carefully polish skates. The company has always focused on technological innovation, successfully applied for 5 independent patents, and successfully completed the Ministry of Science and Technology’s “Technology Winter Olympics” special project. The production of speed skating single blades and ice skate shoes has achieved a sales performance of 300% increase in export volume. “The government has set up special funds to encourage companies to increase investment in research and development and promote the transformation of scientific and technological achievements.” Li Mingyang, deputy general manager of Qiqihar Black Dragon International Ice and Snow Equipment Co., Ltd., said, “In the future, we will actively cooperate with the ice and snow tourism industry and ice and snow events. , to further strengthen the innovative research and development of ice and snow sports equipment."
From ar cultural and creative products to independently developed high-end ice and snow sports equipment, Heilongjiang's ice and snow industry is relying on technological innovation to break traditional boundaries and show strong growth momentum.
Li Jiang, Director of the Equipment Industry Division of the Heilongjiang Provincial Department of Industry and Information Technology, said that Heilongjiang will actively promote the deep integration of the ice and snow equipment industry with the ice and snow sports, culture, and tourism industries by strengthening market entities, creating brand activities, and conducting event exchanges. , to improve the supply capacity and competitiveness of ice and snow equipment products, in order to make Heilongjiang's ice and snow economy go further and truly become a new driving force for the revitalization of Northeast China.
Source: People's Daily Online
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