text | Linghu Boguang
Something happened in the Chinese entertainment industry recently, that is, Jay Chou and Quinlivan bought their own tickets to watch Taylor Swift (also known as Taylor Swift)'s Australian concert, but they said on social networks I was invited to watch by Swift's team, but it was revealed.
There may not be many netizens who don’t pay attention to it, but it has already set off a huge war of criticism on the Internet.
This process will not be summarized here. Bo Guangjun is not a person who likes to write such articles. If you observe this process, you will find that there are still many fans and passers-by among netizens defending Jay Chou, but the overwhelming criticism is no longer there. There is less, and the words are hard to hear.
has written a lot about Jay Chou and Chinese music before. The answer is actually very simple. In this era of highly disseminated information, Jay Chou's "personality is about to collapse." This collapse of his personality is because he loves to show off. But in the past two years, whether it is the new album or the concert, and last year's "Christmas Star" has been unable to keep up, but in terms of attitude, I am still the best.
This disappointed many fans and passers-by, and also caused many people who originally showed off when talking about Jay Chou to start pouring water.
Jay Chou is indeed the "last king" of the Chinese music scene, but he is indeed overestimated.
Jay Chou's special value is that he has become a brand. His combination of music style and commerciality is unique. In addition, after 2010 The mainstream Chinese pop music scene is not good. After the 8090 generation became middle-aged and took control of the internet, they were promoted to the top.
He is a bridge between the 80s, the 90s and the 00s, his long career and his ambition to still not just become a fond memory of the past (although this also makes him daily criticized for not using up his talents and being late), as well as the powerful influence of his works. His vitality and popularity (whether it’s the popular reverse bell or the daily scolded confession balloon) mean that he has not been eliminated by the new era.
Everyone can have their own secret treasure when listening to music, but we also need a common language, concerts, choruses, and Jay Chou. Mainstream singers like Deng Ziqi and Joker Xue have not given up. They are still trying to find their own position in the new era, but they are still a little behind compared to Jay Chou.
At the same time, the current mainstream pop music scene is indeed too bad, for the reasons I have written before.
Nowadays, regardless of movies, novels, music, almost all cultural forms are pursuing short, flat and fast. Now the pace of society is getting faster and faster. Who cares if you make a lot of complicated things? Jia Ling, Happy Twist and Chen Sicheng can make money by remaking bad movies made with foreign IP = realistic gimmicks, and Internet writers can also make money by handwriting cool articles. The saliva songs you despise have hundreds of millions, and you still despise this and that. ?
This is all voted by the people with their feet. Those musicians and so-called professional music critics who were ten years ago are really good in the field, but they just have a condescending and disgusting attitude. If they really understand what the people like , I have already made a lot of money.
In the future, a song will take less than a minute, or even dozens of seconds, or more than ten seconds, do you believe it?
I don’t think this is a step back, this is the result of fully adapting to the market. "The Great Gatsby" said: When you despise someone, you have to know that not everyone has your superior conditions. If you can watch a long video quietly or listen to a song quietly, you really have to thank your family. After all, many people are busy from morning to night, and they don't have the leisure to enjoy the white snow in spring.
Chinese music is not finished, but many people have indeed not made progress.
Nowadays, music is much richer than before, and music styles are becoming more and more abundant, but many netizens should have discovered one thing. That’s QQ Music. The short video annual ranking list is full of saliva songs and divine songs that you don’t like to listen to. Then the well-known music critic’s annual list turns out to be full of complicated songs that you don’t like to listen to either.
The former is the issue of information development. As for the latter, I have speculated before about why there are always songs I don’t like on the list. It is not that the Chinese music scene is over, but that it is becoming increasingly difficult for us listeners. Really great songs received.
I would like to interpret this conclusion in a more straightforward way: it is increasingly difficult for our current music software (NetEase Cloud, QQ Music, etc.) to push the good songs we want. This result is very simple and direct, but There are many direct or indirect factors.
First, the number of songs is increasing, reaching a new level. This makes it increasingly difficult for us to obtain a good number of songs among many songs.
Second, the threshold for song production is getting lower and lower. In other words, the production of songs is becoming more and more rough and even deformed.
Third, short video platforms in the 4G era have dispersed songs as a separate category of entertainment. independence of approach.
Fourth, in such a huge song library, today's market-led way of screening music (popularity) is too single and backward, and there are many artificial operations (listing) that are led by the market. Brushing orders) disrupts the healthy competition in the popularity ranking list
Fifth, the "information cocoon room" effect formed in the era of big data makes it difficult for people's listening taste to evolve significantly after the formation of the cocoon room. This is what I It’s a purely subjective point of view, and I have to throw out an anti-zzzq point of view first: there are good and bad songs, but in my opinion it is like learning mathematics. People’s abilities will evolve from addition to multiplication, so people My music taste should also evolve in a higher direction after listening more
However, the emergence of information cocoon rooms has delayed this process indefinitely. The push of songs will always be trapped in this small circle, and the "good songs" in the song market "When it comes to your music circle through push, if it is a higher level existence compared to your circle, then you will happily accept it; but if it is a worse song (for me, most), then we will accept it. One can sadly come to a point: the Chinese music scene is finished.
In the Chinese music scene, there is no need for the next Jay Chou
. The content is wonderful and the BGM is appropriate. Then this video became popular. After it became popular, many people imitated and made remakes. This BGM was used many times, and it was used once. , if you think it looks good, you will refresh it n times, and big data will start to recommend these Internet celebrity songs to you. What we hear are these Internet celebrity songs.
In the past, we were in a golden age, with many enduring songs. When we got tired of Douyin songs, we began to recall the songs of the past. When we grew up, our mood began to change. When we were young and young, they became sweet memories. With the emotional filter (of course these songs are good to listen to), the comparison becomes fragmented.
In the past, these songs may have only been listened to by young people, but now middle-aged and elderly people have also begun to contact the Internet, and they tend to listen to some "songs" that are outrageously sad and extremely earthy. Nowadays, entertainment methods have become diversified. Some people do not have music listening software on their mobile phones at all, while some people can go without music software for several months and only listen to music in videos.
In fact, there are many types of music now, and people have different levels of appreciation. It can be ethnic, classical, electronic, pop, jazz, r&b, metal, ancient style, rap, rock, folk, pure music. Some people can Some people cannot appreciate folk songs. There are still so many people in , there are more options, and there are fewer people for each option.
In short, I still feel that there are many good songs nowadays. Only by slowing down and looking for them can we discover the treasures. In the past, the music scene was the result of public screening. Now you need to dig slowly and screen it yourself.
Jay Chou will have his "personality collapse" sooner or later
The next important thing in Chinese pop music is not to repeatedly elevate Jay Chou to the altar, nor is it to criticize the so-called "personality collapse", nor is it to look forward to the next Zhou Wang Tao Lin. Instead, we are trying to change the way we obtain music. The new Zhou Wang Tao Lin has been born a long time ago, but he or she was submerged in the wave of the short video era and did not get a chance to speak out.
Or maybe he or she has been short-listed. Infected by the video era, we have made songs that he or she doesn’t like. Faced with such a huge song library, perhaps the only way we can find him or her at present is to try to improve the quality of music screening within the Chinese music scene: Find Good objective song awards.
I don’t think it is a bad thing. This can be viewed dialectically. The rise of emerging technologies has provided the broadest range of people with objective conditions to break through creative bottlenecks, thereby truly breaking the monopoly of record companies on artistic creation, and the right to create may finally return to the broadest range of people's hands.
The question is "can everyone create their own music"? The problem is that "everyone's current level of music creation is insufficient." Therefore, what needs to be done is to improve the level of aesthetic education for everyone and prevent this kind of aesthetic education from becoming the exclusive right of a few. Just like the aesthetic education of people in the former Soviet Union, every citizen has an unprecedented artistic level and can enjoy ballet, understand sports, and learn music.
Instead of the unattractive Russian electronic rock now in Russia, various short videos of divine songs and saliva songs are rampant in the Chinese music scene.
If we can do this, will we still miss the so-called "golden age" when only a few companies had the right to release records?
Only judging whether "gold" is based on the highest peak of a certain era, this standard is incomplete. Let Jay Chou become the "trendy maker of the times", and then "Jay Chou's character collapse" due to certain things. The hidden logic behind this is that most of the remaining people have to follow suit, which annihilates the subjectivity of people's extensive participation in creation.
Looking back at Jay Chou’s fame and controversy, is this “golden era” really worth remembering?
Back to Chinese music itself, I do not deny the fact that the current level is low, but from a dialectical perspective, we can completely see the new life that is being nurtured: the current proliferation of saliva songs is because people only have the level of saliva songs, but if everyone has the level Are you coming up?
For example, the decentralized music creation brought by virtual singers has freed a considerable number of people from listening to traditional album songs, which is an exciting and good thing.
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