Changjiang Daily Wuhan Client February 20th (Reporter Wan Jianhui) " Hot Hot " was released for 7 days, and the box office exceeded 2.5 billion. This achievement took " The Wandering Earth " 8 days, " "I'm Not the God of Medicine" took 15 days, and "Fengshen" took 50 days. Just when the film received overwhelming praise from the audience, criticism also appeared on the Internet. Some netizens posted a summary that criticism of the film can be summarized as "seven deadly sins."
Poster for the movie "It's Hot".
The " seven deadly sins " include excessive publicity, creating gender opposition, only focusing on weight loss, Jia Ling's acting skills are not up to par, character interpretation is not profound, sketch-style movies have vulgar laughs, and drag Chinese movies into the abyss. While some netizens commented in favor of the "seven deadly sins", more netizens disagreed with the formulation of the "seven deadly sins". Some netizens said: "Jia Ling is expressing the current situation of some people in reality. She wants to tell those people with a please personality to listen to their hearts and treat themselves well." "Jia Ling is a warm person, she does not hype." "No matter what. Is it a remake of a Japanese movie? She acted very well, at least she played herself seriously!"
In this regard, a famous writer with many years of experience in film and television screenwriting, and a well-known writer who has produced many film and television dramas, and the vice chairman of the Hubei Provincial Writers Association said Sicun (Ai Jingjing) believes: "The high box office during the Spring Festival is due to the tens of millions of viewers using movie tickets one by one. The success of "Hot and Spicy" must be because the movie has many advantages, and it must be the main creator Only when the artistic expression highly meets the aesthetic requirements of the audience will high-box office movies be produced."
The well-known writer and film and television screenwriter Ge Wo Si Cun. In an interview with a reporter from Changjiang Daily,
BiwoSiExist said that for the film industry, the Spring Festival is the most competitive and important period. We can notice that many of the top-grossing movies in China over the past ten years came from the Spring Festival in previous years. files. Because of this, the competition during the Spring Festival is particularly cruel. The success of a movie may come from all aspects, but I personally think that what impresses the audience most about "Hot and Spicy" is its sincerity.
First of all, the second film directed by Jia Ling itself is topical and gives some audience expectations. Prior to this, "Hello, Li Huanying" was Jia Ling's directorial debut and once became the global box office record holder for female directors. Like "Hello, Li Huanying", "Hot and Hot" also demonstrates Jia Ling's delicate, gentle and sincere observation and expression of the world as a female director.
Moreover, the Spring Festival period is traditionally an important position for "family fun" movies. Comedy is the first choice of many viewers. "Hot and Spicy" also showed some comedy elements in the materials released in advance, and many viewers thought of Jia Ling. You can't help but think of comedy, which is determined by the impression she has consistently given to the audience during her many years of artistic career. She lived up to expectations and showed the audience a warm, cute, positive and values-oriented movie that is suitable for the whole family. And importantly, there is no preaching in the whole movie, it is just about the difficulties that an ordinary person will encounter in life, and the ordinary person's sudden realization and wanting to become a better version of himself.
Why do many viewers only understand this film as an inspiration for weight loss? Bie Wo Sicun believes that the audience group is huge. Tens of millions of viewers have watched this movie. Some people saw the inspiration for weight loss, some saw the values, some enjoyed the Spring Festival pictures, and so on. Each state is special. Reasonable, every condition is particularly good. "Entertainment products should have no threshold. This is the understanding of film and television practitioners, especially commercial films. As long as every audience can find what they want to see in the movie and understand what they want to understand, it is enough."
Some experts on the Internet said that as a commercial film, "Hot and Spicy" has done a good job in selecting themes and targeting middle-class and white-collar women who have the most consumption power and are most concerned about their personal image in China. It targets large and medium-sized films. With the booming urban fitness industry as the background, it immediately became a hit during the Spring Festival.Bie Wo Sicun said: She discussed the data about "Hot and Spicy" with friends in the industry. According to the user portraits provided by Maoyan and other platforms, at the beginning, the main audience group of this movie was undergraduates. Women with less than a degree. But a few days later, this data changed. The proportion of male viewers increased to nearly half, and the proportion of viewers with a bachelor's degree or above increased.
"The main people who go to watch this movie are not only those who are in the Spring Festival period, but also with the popularity of the movie, word-of-mouth has gradually fermented, and more and more people are willing to go to the cinema to watch it as their first choice. This movie It has found its main audience group, and more passers-by are attracted by discussions on social software to watch, making it the champion in the early Spring Festival."
reporter noted that some film critics analyzed the "Hot and Spicy" movie The story is civilian, grassroots, and down-to-earth. Many of the characters in the film are working people. The parents of the heroine Le Ying played by Jia Ling are supermarket owners. The owners of the TV station and boxing gym where Le Ying's relatives work represent public opinion, capital, and pressure. The main character was breathless. These realistic factors give young audiences a sense of intimacy when entering the theater, and they feel that the story of themselves or their relatives and friends is being told. This kind of civilianization and affinity, coupled with the desire of young and middle-aged people to overcome inertia, realize themselves, and realize their dreams, have suddenly captured the dream of success of the vast majority of ordinary people. And fitness exercise, achieving social recognition of body shape, and maintaining good health in middle age are simple and feasible ways to pursue success, and thus arouse widespread resonance. In this society, ordinary people have an unwillingness to be mediocre. Jia Ling captured this social psychology and achieved the success of this film.
Regarding this analysis, Bie Wo Sicun said: "I personally think this has nothing to do with fitness, nothing to do with how many pounds Director Jia Ling has lost, nothing to do with unwillingness to be mediocre, and nothing to do with any class jump. It has nothing to do with what ordinary people think. To win once, ordinary people can choose to be who you want to be."
She said that winning once can be fitness, playing games, playing cards, or just a small challenge, such as just wanting to participate A certain industry qualification exam, for example, if you want to walk the entire East Lake Greenway. It doesn’t matter if you really defeat your opponent, it doesn’t matter if you can really get a certain certificate, it doesn’t matter if you can really complete the East Lake Greenway, the important thing is to change your own heart, and it’s the spirit to win once.
Le Ying said in the movie, I have two apples. I used to give both to my friends, but now, it depends on my mood. "The three words "depending on your mood" are so important. Everyone has the right to be themselves. As an ordinary person, if you want to be more relaxed, is that okay? Of course you can! Is it okay if you want to work hard? Of course it's also okay!"
Gangwo Si Cun I believe that it is up to us to decide who we want to be. Even though there are many worldly constraints, Le Ying in the movie finally did what she wanted to do and became the person she wanted to be. This is very special. The touching part. "Especially when Lei Jiayin wanted to ask her out at the end, and she said "it depends on my mood" generously and calmly, this is the highlight moment of an ordinary person. This is the shining character who calmly faces his own life after changing. This is the part that touches me the most. I wish all viewers the best to be who you want to be."
[Editor: Zhao Ke]
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