"live streaming of goods" seems to be nothing new now.
From top anchors Li Jiaqi and Dong Yuhui to small business owners, everyone has jumped on the fast train of live streaming to sell goods.
Xiaolei originally wanted to live stream and sell goods as a side job, but he was already in the advanced stage of laziness and was too lazy to do it even if he had this idea.
But there is one thing to say. Live streaming of goods is really popular now. It is not only popular in China, but also sets off a wave abroad.
No, not only normal businesses are doing live broadcasts, but even some celebrities and celebrities are joining in the fun. I am the main one.
Xiaolei noticed that among these celebrities, there is one person in particular that attracts attention. Everyone knows him, he is Trump.
My friends are tired of seeing Trump’s horse-catching deeds on major social platforms, so I won’t talk about it today.
What Xiaolei wants to talk about is that Trump actually joined the "live broadcast delivery"!
What is Trump selling during his live broadcast? What kind of medicine is sold in this gourd? Let's listen to Xiao Lei's detailed analysis.
Trump sells shoes live broadcast
Well, on February 17, local time, Trump appeared at a sneaker conference in Philadelphia, Pennsylvania.
At the conference, he launched his own brand of sports shoes, the "Trump" brand.
And this is not a warm-up promotion in the early stage of the establishment of the brand. He even brought the shoes directly to the scene.
Let me show you a picture first to show the appearance. If the full score is 10, how many points can you give these shoes?
Picture source: Internet
shoes are high-top sports shoes, with a large area of golden yellow and a little red embellishment design, and American flag details.
Moreover, the shoe body is also designed with a shiny material, and the "buling buling" shoes worn for shopping will probably turn heads of passers-by.
Trump named it "never surrender high-top sneaker".
Picture source: Look at the news
Ahem, the name is very popular and straightforward, but the price is not very down to earth.
shoes are priced at US$399, which is approximately 2,871 yuan currently. It’s also limited to 1,000 pairs, so you’ll have to be quick if you want to buy it.
However, some people actually bought it. The sales website currently shows that this pair of shoes has been sold out. I didn’t expect them to be quite popular?
Picture source: Internet
Xiao Lei followed the lead and found that in addition to glittering sports shoes, Trump also launched two pairs of slightly low-key sneakers.
There are embroidered words "t" (Trump) and "45" (45th President) on both sides of the shoe body. The
red and white dual color scheme is unobtrusive, priced at US$199, which is approximately 1,432 yuan currently, and is currently in pre-sale status.
Picture source: Internet
This website even sells "victory47" cologne co-branded by Trump and with his profile picture. The price of perfume is US$99, which is about 712 yuan currently.
According to the website, the trademarks of these products belong to "cic ventures llc" and are not designed, manufactured or sold by Trump.
Instead, 45footwear, LLC uses Trump's name, image and likeness according to the license agreement, which can be simply understood as "OEM"~
Source: Internet
At this live broadcast conference, Trump said:
do it Selling shoes is something he has been discussing for the past twelve or three years, and he believes it will be a huge success.
So the question is, why did Trump choose to sell shoes live at this time? Is it true that
finally came up with its big move after almost thirteen years of preparation because the so-called time was ripe?
detective Xiao Lei went online and after digging into it, he discovered that there was something more behind Trump’s live broadcast selling shoes.
Selling shoes actually has another purpose
It turns out that the day before the "live broadcast selling shoes", Trump was fined a large sum of money, and he was bleeding heavily.
On February 16, local time, Trump was fined over US$350 million for exaggerating his net worth, constituting fraud.
What happened is that prosecutors accused Trump and other defendants of committing financial fraud from 2011 to 2021.
Good guy, the difference in relevant financial data is as high as 2.2 billion US dollars! Xiao Lei didn't dare to think about how many "0"s there were after this number.
According to Judgment No. 16, it turned out that Trump and other defendants provided false financial data to accountants in order to borrow more funds and finance at lower interest rates. These operations constituted serious fraud.
As the saying goes, "It is not illegal to brag." Now that Trump has boasted too much, he still cannot escape a wave of "legal sanctions."
And oh, the judge not only ruled to fine Trump more than $350 million, also permanently banned Trump from entering the New York real estate industry and significantly restricted his ability to do business in this state (he will not be allowed to hold office in New York State companies for 3 years principal).
Picture source: Weibo @China News Network
Is the verdict over here? The judge said there was no such thing, and Trump’s two sons were also implicated.
Xiao Lei noticed that Trump’s two sons Eric and Donald Jr. were each sentenced to a fine of US$4 million.
Moreover, the verdict is consistent with that of my father. The two sons are prohibited from working in New York State enterprises for two years.
Of course, Trump also has his own ideas. After the verdict was announced, Trump stated that he would appeal.
so, facing such a large fine, Trump was naturally a little panicked.
I would like to add here that the fine and pre-judgment interest will add up to a fine of more than 450 million US dollars.
And the interest will continue to increase every day before the fine is paid. will not stop until it solves this problem.
Even if you are a billionaire, it is not easy to come up with more than 450 million US dollars in a short period of time.
Speaking of this, friends, do you understand? Trump's sudden live broadcast of selling shoes is not the result of 13 years of thinking.
is very likely to test the waters in this way to collect fines. If it works, it is estimated that more things will be sold during the live broadcast.
Picture source: Weibo @红星News
Finally
"Trump sells goods live" After eating this melon, I must have understood in my heart that this wave is a drunkard's intention and not the wine.
We can also see from this that live streaming is no longer limited to online shopping, and has now spread to other fields.
As for whether it is good or bad, Xiaolei thinks it is difficult to say now. He can only wait for the subsequent development before making a specific judgment.
However, Xiaolei still hopes that the live broadcast of goods can stick to its essence. Sellers can make profits from selling and buyers can buy cheaply. Only in this way can there be a positive cycle.
cover image source: network
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