If I remember correctly, on the evening of February 17, a hot search for " Jia Ling Dalang " suddenly appeared on Weibo.
I thought that the Spring Festival show was about to end, and the marketing of "Hot and Spicy" would stop here. Who would have expected that on February 18th, we would get another big blow:
Jia Ling posted on her personal Weibo The first song she wrote herself, "Everything Comes in Time," also features two classic duets by Jia Ling. What does
mean?
Jia Ling planned every step as early as a year ago. She was sure that she would lose weight. She finished writing the theme song of "Hot and Spicy" a year in advance. She recorded half of it when she was fat, and waited until she was completely Once you lose weight, record the other half. Then the sharp contrast between fat and thin can give everyone a more intuitive experience.
A year ago, she was the fat girl wearing a baggy white top and a skirt that reached her ankles;
A year later, it was she who was wearing a yellow dress and skirt, revealing her slender thighs;
She was the one a year ago, right She said to herself: It was too late, it was too late;
A year later, she told her former self: Everything was too late, you are the most beautiful in the world.
I personally don't like the movie "Hot" very much, but I really admire Jia Ling's ability to coordinate the movie project. She accurately calculated every step. Just like the song she sang herself, when will the hot search for "Jia Ling Big Wave" appear, and when will the video of her singing the theme song in a dress be released.
She whetted the audience's appetite and gave us a huge shock. Isn't
intuitive enough? Has she become more beautiful and stronger between the person she was before
and the person she is now? Who doesn't admire her? Jia Ling, who has lost weight, is standing there alive. She is so beautiful and dazzling that you will be attracted by her unconsciously. Even if you don't like "Hot and Spicy", you will still think that Jia Ling is really awesome.
I originally slacked off on managing my body shape because it was too cold in the winter. After watching the movie, I weighed myself and found that I had gained ten pounds over the next year. As a result, I started forcing myself to lose weight again. It started to show results, I lost two pounds in one week, and the weight loss was quite slow. I encouraged myself: Jia Ling can do it, so what does the extra 20 pounds of meat on my body mean? Isn't this a small case?
Whenever I can't hold on and don't want to exercise, I will think of Jia Ling.
Every Spring Festival when I gain a few pounds, many people must be inspired by Jia Ling like me.
This is where Jia Ling is really great: she understands the public very well and knows what the public’s appetite is? Everyone wants to lose weight, and everyone is on the road to losing weight, but too many people give up on losing weight halfway.
What is the label that has always accompanied Jia Ling?
She is just obese. Who wouldn’t make fun of her figure on variety shows?
And when she really lost weight, she was still so beautiful. This is the biggest selling point of "Hot and Spicy".
Although the producers of "It's Hot" have repeatedly said that what they promote is not weight loss, but love for oneself, no matter how round they are, they are all wearing the cloak of "weight loss". I dare say that most of the people who watched this movie were looking for "Jia Ling who lost 100 pounds".
Especially the Spring Festival is coming to an end. When Jia Ling appears in front of you and me, who wouldn't sigh:
"Oh my God!"
Who would have thought that Jia Ling would be able to wear such a beautiful dress one day? Her thighs were exposed and she was wearing 12cm stiletto heels.
Jia Ling won, and she won very beautifully.
Since the release of "Hot and Spicy", the box office has exceeded 2.8 billion, and it is predicted to reach more than 4 billion, which should not exceed the first film "Hello, Li Huanying" directed by Jia Ling. Compared with the popularity of "Hot", many movies have withdrawn from the Spring Festival schedule this year, including "Mr. Red Carpet" starring "The King" Andy Lau.
The box office of "Article 20" directed by famous director Zhang Yimou was only 1.4 billion, which is only half of "Hot and Spicy".
Have you ever thought carefully about what is the secret of Jia Ling’s success? In addition to her understanding of the public and what they want,
also has a series of announcements made around "user thinking". I hid and tucked it away in the early stage, and didn’t show up until the movie was released, which whetted everyone’s appetite. Then I posted a long article on Weibo a month in advance to warm up the movie: My dear friend, I haven’t seen you for more than a year. I miss you so much...
Her words are very touching and touching, and you can feel her sincerity.
still doesn’t show up, letting everyone guess how thin she is?
Curiosity is all over the place. Who doesn’t want to go to the cinema on New Year’s Day to find out? Jia Ling took the lead in posting a Weibo message at nine o'clock on February 10: Everything is too late, remember to love yourself. She showed off her weight loss.
The audience went to see the movie and felt the huge shock that Jia Ling brought to them, and then wave after wave of publicity started.
There is another key point: In fact, in the past few years, we often mentioned the word "lie flat".
can't change the status quo, and there's nothing you can do about it, so just lie down. I have also been completely flat in the last few months of 2022. I no longer care about my body shape. My daily life is very boring, and I have no goals or plans.
We look forward to being in a good state, but in fact many people often retreat in their hearts. This is also the huge psychological trauma Jia Ling has brought to us: You dare not lie down anymore!
Many things in life may be really difficult, but losing weight is something everyone can do.
also includes "love yourself" mentioned by Jia Ling.
Only by loving yourself and becoming stronger can you have the freedom to control your own life. The impact of
is quite large.
Everyone can feel Jia Ling’s sincerity: She lost weight, 100 pounds, she did it, she became beautiful, then, what about you?
"Hello, Li Huanying" is for my mother, and "Hot and Spicy" is for myself. It is the best gift for myself after I have no regrets. Compared with whether "Hot" is good to watch, more people pay attention to Jia Ling. She is indeed the biggest selling point of this movie.
Jia Ling understands herself and the needs of the public, has super strong execution ability, full foresight, and first-class marketing thinking. If she doesn’t win, who will win?
Stop arguing about whether movies are good or not. You should really learn from Jia Ling.
is so awesome that I have to accept it.
end.
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