reporters learned from the China Film Art Research Center that the Chinese movie audience satisfaction survey? The survey results of the 2024 Spring Festival stalls show that the audience satisfaction score of the Spring Festival stalls is 85.9 points, ranking second among the nine Spring Festival stalls surveyed since 2015, and ranking fourth in the satisfaction of all stalls in the historical survey. 4 of the 8 films surveyed during the
schedule exceeded 85 points (" speeding life 2" 86.2 points, "article 20" 86.1 points, " hot and spicy " 85.9 points, "bears infested: reverse time and space") 85.5 points), the quantity is the same as that of the same period in 2023, both of which are the highest during the Spring Festival period.
Image source: Picture provided by China Film Art Research Center
According to reports, a total of 8 films were surveyed for the 2024 Spring Festival, and a total of 6 films in the schedule had a satisfaction score of over 82, which is higher than the average level of 4 films during the Spring Festival over the past years. At the same time, unlike the previous Spring Festival movies, which had a large satisfaction score difference, the maximum satisfaction score difference of the four "top movies" in the 2024 Spring Festival movie that exceeded 85 points was only 0.7 points, which was the lowest for the same period in history (the score difference over the years was 1.9 points - 6.0 points), the competition for high-quality works has formed a broader and stable matrix of high-quality content, and the schedule is very busy.
Specific to the single film, "Flying Life 2" directed by Han Han shows pure comedy and a passionate spirit that touches people's hearts. The satisfaction rating of 86.2 ranked first in the schedule, ranking sixth among the 64 Spring Festival films in a historical survey; at the same time, the film was satisfactory The popularity is significantly higher than that of director Han Han's Spring Festival films in previous years, and it has become a representative work that broke the curse of declining reputation of movie sequels.
The "Bear Bears" series of movies has always attracted much attention. "Bear Bears Reversal of Time and Space" continues to make breakthroughs and innovations in story setting and picture style, further breaking away from the pure juvenile label and expanding to audiences of all ages. The film's satisfaction score of 85.5 continues to set a new series record.
In addition, the high-quality film content matrix of the 2024 Spring Festival schedule effectively stimulated the atmosphere of movie viewing and discussion. A total of 90.3% of ordinary viewers during the schedule believed that the viewing options during the schedule were "very good" or "relatively good". This proportion was higher than last year. It was 2.9 percentage points higher during the same period; the proportion of professional visitors was 88.3%, slightly lower than the same period last year.
At the same time, among the three major indexes of schedule satisfaction, the communication degree was 87.6 points, the highest among the three indexes, ranking second among the Spring Festival schedules in historical surveys; the schedule's ornamental score was 85.5 points, and the ideological score was 85.4 points, both ranking in historical surveys. The fourth place in the Spring Festival stalls. "Flying Life 2", "Hot and Spicy" and "Article 20" ranked among the top three in terms of communication during the schedule. Among them, "Hot and Spicy" was the film with the highest score of 86.7 points for general audience communication.
With the blessing of high satisfaction, the 2024 Spring Festival movie viewing and discussion will continue to climax. The box office trend during the period is stable and the overall performance shows strong stamina. As the high-quality reputation of high-satisfaction films continues to ferment, the long-term box office still has large room for growth. . The high satisfaction of the 2024 Spring Festival films continues to increase the popularity of the market, attracting more viewers to the theaters, further consolidating the new custom of watching movies during the Spring Festival.
Source: China News Network
Guangzhou Daily·New Flower City Editor: Zhang Ying
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