During the Spring Festival holiday that just passed, major theaters in Luoyang were very popular. Going to the movies has become a good choice for many citizens to enjoy the Spring Festival holiday and celebrate the festival. According to statistics, during this year's Spring Festival holiday, the city's theaters screened a total of 19,845 movies, with 956,000 moviegoers, and box office revenue reaching 44.7355 million yuan, setting a new high in Luoyang's Spring Festival box office revenue. Among them, the number of moviegoers and box office revenue increased by 10.73% and 36.44% respectively compared with the same period in 2023.
Cinemas are very popular during the Spring Festival holiday
On the afternoon of the 16th, at Luoyang Zhengdale Cinema, various movie posters were placed in the hall, and there was an endless stream of citizens coming to watch the movie.
"I watched " Hot " on the fourth day of the Lunar New Year, and I planned to take my children to watch "Bear Bears" on the sixth day of the Lunar New Year. I didn't expect that the show that night was almost full, so I had to pre-order it for the next day." Citizen Li Min said that during the Spring Festival holiday, movie theaters are full of people, and it is difficult to get tickets for popular screenings of some popular movies. It is necessary to pre-order online at least one day in advance to ensure the best time and location.
"During the Spring Festival holiday, citizens' enthusiasm for watching movies continued to rise. The average daily number of moviegoers in the movie theater was about 6,500, which was significantly higher than usual." The relevant person in charge of the movie theater said that the theater strengthened services and extended operations during the Spring Festival holiday. Hours, it will be open from 7 a.m. to 3:30 a.m. the next day, and the number of movie screenings will be increased to meet the movie-watching needs of the public.
The reporter visited many theaters in the urban area and found that during the Spring Festival holiday, watching movies in theaters has become the first choice for many citizens. The city’s movie market continues to be hot. In order to cope with the peak passenger flow, major theaters have strengthened services and arranged movies reasonably to provide good entertainment for visitors. Create a safe, orderly, warm and festive movie-watching atmosphere for moviegoers.
Rich themes to meet the different needs of the audience
This year's Spring Festival holiday, "Hot and Spicy", " Speeding Life 2", "Bear Infested·Reverse Time and Space", "Article 20", " Mr. Red Carpet ", " Let's Shake the Sun Together " and other films have been released one after another, bringing a rich variety of themes and genre choices to the audience.
"There are many types of movies during the Spring Festival this year, and I want to watch several of them. I watched "Flying Life 2" on the second day of the Lunar New Year, and later I watched "Hot and Furious" and "Article 20" with my classmates." Citizen Zhang Zimeng She said that going to the cinema to watch movies during the Spring Festival holiday has become her preferred way of entertainment and leisure.
Industry insiders said that this year’s Spring Festival movies have rich themes, each focusing on different segments, and can basically meet the viewing needs of consumers of different ages and preferences. In terms of content, most of the films are comedies. For example, "It's Hot" is a comedy plus inspirational, "Flying Life 2" is a comedy plus sports, "Bear Infested: Reverse Time and Space" is an animation with comedy elements, etc. The content style is suitable for both refined and popular tastes. , the public acceptance is relatively high.
"During the Spring Festival holiday, the theater welcomed about 40,000 moviegoers, and attendance and revenue increased significantly compared with usual times." The relevant person in charge of Lumière Luoyang Wangfujing Cinema said that this year's Spring Festival film types and themes are more abundant, " Movies such as "Hot and Spicy", "Flying Life 2", "Bear Infested: Reverse Time and Space" all have high attendance rates.
The number of moviegoers and box office revenue hit new highs
Going to the cinema to watch movies during the Spring Festival has become a "New Year custom" for many citizens to relax and welcome the festival. Relevant data shows that during this year’s Spring Festival holiday, the city’s cinema box office revenue and the number of moviegoers reached new highs, and both increased significantly compared with the 2023 Spring Festival period.
Industry insiders predict that the rising enthusiasm for watching movies will be a big boon to the box office during the Spring Festival. This year’s Spring Festival stalls will continue to be lively, and the peak movie-watching period is expected to be extended to around the fifteenth day of the first lunar month.
The person in charge of some movie theaters in Luoyang said that the Spring Festival movies are rich and have good reputation. As the reputation of this year’s Spring Festival movies continues to ferment, more viewers will be attracted to the cinema and even watch the movie multiple times, driving the box office to continue to rise and further inspiring me. The consumption vitality of the city’s film market. (Luo Bao Media·Luoyang Net reporter Qi Shuaihua correspondent Wang Linyan text/picture)
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